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Who really cares about the B4?

I just received an offer from a top 10 accounting firm just after interning this past busy season. I am just curious if people (besides those in the accounting profession) really care about where you work? My Mother (who is a nurse) could not name one of the big 4 firms if you asked her, my girlfriend (fashion major) is just proud to brag to her friends that I am going to be a CPA. So with that said, besides having to hear my fellow classmates brag about B4 offers, who really cares?