From The Wall Street Journal June 9, 2002:
PwC Consulting became the latest consultancy to flee headlong from the tarnish on the once-sterling accounting profession, announcing it will change its name to Monday when it completes its separation from accounting company PricewaterhouseCoopers LLP.
PwC Consulting, a management-consulting and technology-services business, announced in March that it would change its name and brand identity to mark its separation from PricewaterhouseCoopers and to distinguish itself from its competitors.
On a Web site, www.introducingmonday.com, the company describes Monday as "a fresh start, a positive attitude, part of everyone's life."
In case you're wondering, it appears the website introducingmonday.com is available for purchase.
Unlike real Mondays, PwC's Monday didn't last very long. Just a month later, the BBC wrote its obituary:
Monday soon fell on its own sharpened pencil by succumbing to Mondayitis, a debilitating ailment associated with hangovers, lack of motivation and the recurring grumble of "still four more days to go!". Far from being in rude health, Monday frequently slept through its alarm and burnt itself while ironing its shirts.
Even those close to the parents expressed fears that Monday was ill-equipped to cope in the cut-throat business world. Indeed, soon after the birth, Monday's weight dropped dramatically in a round of job cuts.
Monday, we hardly knew ye.