Please ensure Javascript is enabled for purposes of website accessibility Is the New Corporate Sponsor of The Gator Bowl

You may have heard that the college football season over the weekend, which means tax professionals’ mandatory Saturdays will be a little more unbearable and your football crazed significant other will not be seen nor heard from (with the exception of deafening bodily functions) until January.

January, of course, is bowl season when the best teams in the land compete for bragging rights as champions of various BCS bowls. It also allows a few dozen mediocre teams to play equally mediocre teams for no particular reason. One of these bowls is the Gator Bowl. Sure it might be the 6th oldest bowl and sure, it has been played on New Year’s Day since 1996 but that doesn’t make it any more meaningful. It will feature teams from the SEC and The Big 10 that will be a threat for their respective conference championships for 2 to 3 weeks. In short, the Gator Bowl has a long tradition of fielding third-rate football teams.

So it makes perfect sense for, tax prep company with a long tradition of third-rate service, to sponsor the Gator Bowl:

The Evans, Ga.-based company announced a multi-year partnership Thursday with the Gator Bowl Association and the fact that it was named a new “title sponsor” of the bowl, starting with the 2012 Gator Bowl in Jacksonville, Fla., on Jan. 2.[…] TaxSlayer may not have the same name recognition as TurboTax or TaxAct, but it comes out of a tax prep business that dates back 40 years.

And in case you’re not convinced that isn’t doing everything they can to get their name out there, they also sponsor Dale Earnhardt, Jr., which will make them a household name in no time. In the South, anyway.

[via AT]