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Tag: TV
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Deloitte: Thanks to the Internet, Americans Are More or Less Obsessed with TV All the Time
One big concern: once Charlie Sheen continues his epic run (does anyone believe that rehab is going to take?) will the masses be able to survive without Two and a Half Men? Personally, I’ll manage but what about all those American Families that depend on this show to complete that void in their lives every week?
In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Released today, Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities.
The survey results indicate that live viewing on a home TV system continues to be the most common method among individuals for watching their favorite programming, and supporting the notion that traditional television advertising continues to be a viable model. In addition, 86 percent of Americans stated that TV advertising still has the most impact on their buying decisions.
Deloitte’s State of the Media Democracy survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States, revealing significant trends including the power of TV when supplemented by the Internet, a dramatic rise in smartphone adoption, the steady popularity of print magazines, and the emergence of cloud computing as a potential consumer entertainment storage and access solution.
And guess what? Not only are people watching more TV, they’re talking about it more. But not face-to-face: Americans can’t be bothered with leaving the confines of their homes or take their eyes off their computers long enough to manage human interaction and thanks to social media, they don’t have to!
Deloitte’s survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. The survey also reveals that nearly three-quarters of American consumers are multitasking while watching TV. According to the research, 42 percent are online, 29 percent are talking on cellphones or mobile devices, and 26 percent are sending instant messages or text messages.
Perhaps even more importantly, 61 percent of U.S. consumers now maintain a social networking site, where constant streams of updates and discussion forums have made delaying awareness of live TV outcomes a near impossibility.
“Consumers are not only watching television, they are talking about it, and those conversations are frequently taking place in real-time online and via IM/texting,” said Phil Asmundson, vice chairman and technology, media and telecommunications industry leader, Deloitte LLP. “By embracing the Internet as a platform that encourages audiences to participate in discussions about their favorite programs, television is maintaining its hold on the American public. People want to be part of the real-time conversation and they are embracing both platforms in a complementary fashion.
Because discussing the train wreck that is Sammi and Ronnie in real time is crucial to the human experience. Carry on.
Hollywood Discovers the Comedic Gold Mine That Is the IRS
No not a feature film. Introducing more than thirty minutes (we assume) of Doug Shulman would be too much for boob-tube enthusiasts to bear.
Ron Howard’s production company, Imagine Entertainment, is scheduled to shoot an unnamed pilot for Fox that will center around an IRS district office. It will star David Krumholtz, of Numb3rs fame, who will play Spencer, an agent who is “trying to find nobility in his work.”
This already sounds hilarious. Not to mention that the mere thought of accountants with guns is hysterical. Plus, the fact that the IRS Commissioner doesn’t prepare his own tax return because he thinks the tax code is too complex is just one example of the real sitcom that is the IRS.
Plus the writer of the pilot is Brent Forrester, a current writer and producer for The Office so we’re guaranteed the awkward scenes will be authentic in both words and actions.
The Hollywood Reporter states that the IRS sitcom is “Howard’s first passion series project since the Emmy-winning ‘Arrested Development,'” so now we’re double-excited. The subject matter on its own is hysterical but if you add Arrested Development passion with The Office awkwardness, plus the Numb3rs guy? This might be best non-Jack Bauer reason to watch Fox.
[h/t TaxProf Blog]