September 21, 2021

Red meat

RSM US Employees Are Getting Meat Sweats For the Holidays

If we were playing the word association game and you said “Omaha Steaks,” Adrienne and I would instantly respond with “KPMG.” Why? Because over the course of this site’s existence, we’ve written thousands of words on Omaha Steaks being the summertime gift du jour for KPMGers for many years. Now we found out from a […]

Some KPMG Employees Are Asking ‘Where’s the Beef?’

It was brought to my attention earlier today that at this time last year, KPMG had announced their Summer Blast which included everyone’s favorite Klynveld tradition: a package of Omaha Steaks. But in 2011, we’re only a few short days away from the Memorial Day weekend and so far, no such communication has occurred.


If the House of Klynveld has, in fact, down away with spreading the flesh around, there could be a number of reasons for it. One possibility is that Phil Mickelson still isn’t touching the stuff and won’t have any company endorsing him encourage the consumption of meat. The other reason could be that the firm has to save the extra cash for Tim Flynn’s retirement party. Of course it could also be that information coming out of partner exit interviews indicated that they were getting tired of hosting BBQs for employees. Of course, this is all speculation on our part but all seem plausible.

If you have your own theories, are otherwise privy to the meat info, getting antsy for your package or have other ideas for Summer Blast 2011, tell us below.

Local Accountant Incorporates KPMG’s “Red Meat Is a Great Thank You” Strategy

Lewis Weinstein’s professional referral website was having trouble gaining traction. ReferralKey seemed like a good idea but unfortunately it wasn’t creating the buzz that he had hoped for.

Weinstein, a third-gen tax accountant, knew that there a few rewards that could relate to most people – religious types and vegetarians be damned – that could possibly help his website take off:

Weinstein, a serial entrepreneur and third-generation tax accountant in Needham, found that professionals using the site felt it just wasn’t helping them generate enough new business. “The common response was, ‘I thought you were gonna send me referrals,'” he says.

That’s where the steaks come in.

[…]

Users of the site can also upload their databases of clients and send out a message encouraging them to refer their friends and relatives to their trusty financial planner, for instance. “The site will track what happens as a result, and offer them an Omaha Steaks gift certificate, one from Callaway Golf, or one from L.L. Bean, for the new business that gets generated,” says Weinstein.

Sure golf stuff and LL Bean could be nice but Weinstein knows that few can resist the lure of sweet, sweet flesh during the dead of summer, thus he knew he had a winner on his hands. “Since [the red meat awards began], it has grown to just over 32,000 members. He raised a first round of about $1 million from individual investors to launch the site, and says he’s now hoping to raise a $3 million second round from venture capital firms.”

Now whether he stumbled upon this particular bit of heart disease generating ingenuity by way of KPMG is not clear, however since the House that Klynveld built has been tossing out the sirloins for a few years now, he can hardly be comfortable taking this idea as his own.

‘Thanks for the referral. Here’s your steak.’ [Boston Globe]