First-Generation Americans’ Parents Need Convincing That Accounting Is a Better Career Choice Than Law

As we all know, the Big 4 are more than happy to market themselves as the melting pots of the professional services world. First in your family to go to college? Great! Not an Ivy League graduate? No problem! Completely devoid of WASPyness? Even better! With the relative success of the firms to market this inclusive culture, however, Reuters reports that the biggest challenge is convincing the parents of first-generation recruits that accounting is just as worthy of a career path as medicine or law:

Accounting has long provided a path for first-generation Americans into the professional classes. Good pay and a focus on numbers makes it an attractive career choice. Still, recruiting the children of immigrants is complex, say some Certified Public Accountants (CPAs). Parents’ opinions are influential and they often don’t know the field, a problem that alternatives like medicine or the law don’t face. Once on the job, first-generation CPAs can face new challenges like decoding the relationship-driven, sometimes self-promotional American business culture.

Makes sense to me. Medicine is easy because doctors are in the life-saving business. Law is attractive because parents hope that they might become Jack McCoy or the protagonist in a John Grisham novel. But accounting? Jesus, numbers are boring, it’s not even a real profession:

When Maria Castanon Moats, PwC’s chief diversity officer, told her family that she planned to be a CPA, she remembers her parents asked “Why not be a lawyer?”

“They did not understand this accounting thing … To them, a professional was an attorney or a doctor,” said Moats, 43. Moats, who emigrated from Mexico at the age of one with her father, a migrant farmworker, said the profession appealed to her because it brought stability. High ethical standards and integrity, strong values in her family, were also important. Now, as part of the firm’s 14-member leadership team, she welcomes young recruits with a similar background. “The first generation really wants to be successful to make their parents proud. They are committed and loyal,” she said.

We’ve had the accounting vs. law debate before and we don’t to call Elie Mystal in here to explain why pursuing a career in a law is a risky proposition. The Reuters article doesn’t come out and say it but it really amounts to candidates educating their parents about the advantages to pursuing a career in accounting. Recruiters at the Big 4 can’t really say, “Clue your parents in,” so they put on aggressive marketing campaigns to tout diversity and inclusion. The students take this message back to mom and dad (along with salary ranges) and they start warming up to the idea. This way, everyone is happy. The kids get a decent job; the parents can beam about the CPA in the family. Sure, accounting isn’t justice but it beats being unemployed and doing this:

Accounting can be door to U.S. professional class [Reuters]

Women Partners at PwC: It’s Not About Numbers

PwC UK Chairman Ian Powell would like to see more women around the office (obviously he hasn’t been to the San Francisco digs lately) but is taking this new stance slow. As in really slow.

As is, 14% of PwC’s partners are women. 14%! Trailblazers that they are, Powell has decided a target of something like 20% will be reasonable to start. Obviously something is driving the ladies away, however, as P-Dubs takes on over 400 new women a year of the 1000 new grads they hire. What’s wrong, girls, not the dream career you daydreamed it would be in college? “We take on over a thousand graduates a year and the number of women is in the high forties in terms of percentage,” Powell said.


Powell is not suggesting positive discrimination, in which women are treated like the fragile little things they are and given all sorts of breaks like months off to pop out kids, flexible work schedules to allow for time with their progeny and equal pay despite these many concessions.

While the UK considers quotas to force the profession to hire on (or is that keep) more women, Powell insists it is not just a numbers game. Funny, we thought 20% was a number? “There is a lot of debate about quotas but we don’t think that is the way forward. This is not just a numbers game.”

This begs the obvious question: if we’re pushing for “diversity” and making a huge deal out of this, aren’t we ignoring more important qualities such as skill, quality of work and talent by focusing on things like sex and race just to appear to be diverse? If a man, woman, and black transsexual all have the exact same educational background and skill, I’m totally OK with a company going for the most diverse option but we all know there is no such thing as equality. Interviewees come from all backgrounds and bring a variety of talents to the table – that is what firms need to be looking for, not high heels and African ancestors. Equality means being given equal opportunity to thrive and grow, not special favors just because one happens to lack a Y chromosome.

PricewaterhouseCoopers targets women [Telegraph]

Sandra Guy, Recognized for Leadership in Diversity, Leaving BDO

We’ve learned from a tipster that BDO’s Head of Human Capital Sandra Guy was leaving the firm to ‘pursue other interests’ which we have confirmed with a BDO spokesman.

As of Monday, Sandi Guy, executive director of Human Capital, has left the firm to pursue other interests. Barbara Taylor, the firm’s general counsel, will oversee the Human Capital function on an interim basis until a replacement is identified.

“We thank Sandi for her many years of service to our firm and are grateful for her significant contributions,” says Jack Weisbaum, chief executive officer. “We wish her well in her future endeavors.”

Ms. Guy was recognized just last year for her work in diversity by American Society of Women Accountants (ASWA) and Profiles in Diversity Journal’sWomen Worth Watching in 2010.”

Big 4 Firms Score Perfect on 2011 Corporate Equality Index

Yesterday The Human Rights Campaign Foundation released their Corporate Equality Index for 2011. If you’re not familiar with the survey, it “assesses American workplaces on lesbian, gay, bisexual and transgender equality.”

We’re happy to report that the Big 4 are perfectly gay friendly which probably surprises no one (or not?). The firms go to great lengths to be inclusive, especially in public eye and a ranking like the HRC’s is a perfect opportunity to call attention to their efforts.

This is the ninth year for the survey and its largest – with 844 companies being rated. Scores are determined based on the following criteria:

Criterion 1a Prohibits Discrimination Baation (15 points)

Criterion 1b Provides Diversity Training Covering Sexual Orientation (5 points)

Criterion 2a Prohibits Discrimination Based on Gender Identity or Expression (15 points)

Criterion 2b Provides Diversity Training Covering Gender Identity OR Has Supportive Gender Transition Guidelines (5 points)

Criterion 2c Offers Transgender-Inclusive Insurance Coverage for at Least One Type of Benefit (5 points)

Criterion 2c+ Offers Transgender-Inclusive Insurance Coverage, Including Surgical Procedures (4 )

Criterion 3a Offers Partner Health Insurance (15 points)

Criterion 3b Offers Partner Dental, Vision, COBRA and Dependent Coverage Benefits (5 points)

Criterion 3c Offers at Least Three Other “Soft” Benefits for Partners (5 points)

Criterion 4 Has Employer-Supported Employee Resource Group OR Firm-Wide Diversity Council (15 points) Would Support ERG if Employees Express Interest (half credit)

Criterion 5 Positively Engages the External LGBT Community (15 points)

Criterion 6 Responsible Citizenship Employers will have 15 points deducted from their score for a large-scale official or public anti-LGBT blemish on their recent records (-15 points)

Big 4 spin-off Accenture also scored a perfect 100 while Capgemini scored a 60, receiving no points for any of the #2 criteria or criterion 5. We took a quick glance through and didn’t notice any more accounting firms, although McGladrey parent H&R Block is on the list, scoring at 65, missing on criteria 2a, 2c and 5.

This seems like a pretty easy diversity win for most firms. Prohibiting discrimination is a piece of cake (enforcing it is another discussion) while providing training and benefits is simply good business. Likewise, if a company has an “employer-supported resource group” or “diversity council,” engaging the LGBT community should be a natural progression.

Where firms may get tripped up is the “Responsible Citizenship Employers” criterion. “[A] large-scale official or public anti-LGBT blemish” consists of the following:

Scores on this criterion are based on information that has come to HRC’s attention related to topics including but not limited to: undue influence by a significant shareholder calculated to undermine a business’s employment policies or practices related to its LGBT employees; directing corporate charitable contributions to organizations whose primary mission includes advocacy against LGBT equality; opposing shareholder resolutions reasonably aimed at encouraging the adoption of inclusive workplace policies; revoking inclusive LGBT policies or practices; or engaging in proven practices that are contrary to the business’s written LGBT employment policies.

While it isn’t likely that any firm would fall victim to this, law firm Foley & Lardner was dinged for representing clients that opposed gay marriage even though they provided many services to many LGBT causes.

As much as we don’t like it, bigoted, well-funded nonprofits need professional services and they pay accounting firms lots of money to provide them with services. As of now, the HRC doesn’t seem to be holding that against professional services firms but this is a divisive issue, not matter how you slice it. And until total equality is achieved, the HRC will likely keep a close eye on companies that assist groups it opposes.

Workplace Equality Takes Center Stage with Record Number of Companies Rated in HRC’s 2011 Corporate Equality Index [HRC]