That’s according to preliminary results from the CPA Trendlines Outlook 2024 Emerging Issues, Opportunities and Trends survey which you can take here.
While this may seem like a scary statistic on its face, perhaps it’s a good thing. CPA Trendlines says it’s a “big ouch” for firms putting in work (and marketing costs) into bringing clients in only to have to turn them away. Yes, they wasted that effort but shouldn’t some consideration be given to scoring good clients and not just the most of them?
As a respondent to our own 2024 survey said the other day:
Let’s get that number up.
SURVEY: 42% of Accountants Turn Away Work Over Staff Shortages [CPA Trendlines]