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Starbucks CFO: Customers Are Delicate Flowers That Could Wither and Die at Any Sign of an Increase in the Price of Coffee

We are extremely cautious about pricing. We recognize the consumer environment is still very fragile. We have had a great success over the past year, and in fact 18 months, in building our customer traffic almost against the odds, again despite what is a very difficult consumer environment still. [BBW]