“The CPA profession had a great run for these past six years,” said Marc Rosenberg, creator of the Rosenberg Survey. “The post-Enron climate created a huge surge in demand for CPA firm services, allowing firms to virtually become order takers. Throttled by a historically low supply of experienced staff, partners worked harder than ever before, and the benefits showed up in their paychecks: Income per partner rose 50 percent since 2003.”
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You are here reading this very website because at some point, it dawned on you that this whole thing is kinda bullshit. So, in that spirit, let’s take a look at the soul-crushing reality that is made only more depressing due to your unrealistic, pre-public expectations.
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PwC Needs a Lesson or Two in Spin
In, lets talk about anything but Satyam, PwC news, the largest Big 4 firm was rated highest among professional service providers on brand recognition in the Brand Finance Top 50 ranking of Best Brands of British Origin.
“Chairman of PwC [in the UK] Ian Powell said the recognition was ‘testament to the strength and reach of our clients, the talents of our people, and the contribution that we make to the wider community.'”
We won’t take anything away from PwC but sometimes bad news is the best news for brand recognition. So this whole Satyam thing is probably not getting the credit it deserves. Come on P. Dubs! Lemons into lemonade!
PwC most recognised professional services brand [Accountancy Age]