Please ensure Javascript is enabled for purposes of website accessibility

Is PwC Getting a Makeover?

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com.


It almost looks as if PwC is dropping the “PricewaterhouseCoopers” in favor of simply “PwC,” but that’s just us thinking out loud. If this is, in fact, a rebranding, we have a few questions:

1. When is going down? Just in time for the holidays?

2. Who voted on these Halloween colors? And why all lowercase letters?

3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.?

PwC spokesman Kelly Howard declined to comment. But if you’ve got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It’s our understanding that the branding will go “official” internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like “PricewaterhouseCoopers” will be used in some “certain cases.” The re-branding is apparently an attempt to create a more “consistent brand.” If you know more, get in touch.

UPDATE 2, September 15th: We’ve got it on good authority that TPTB rolled out the new look today, however it’s not entirely clear whether that’s due to us spoiling the surprise.

This morning we received an anonymous tip pointing us to a URL that appears be a new look for PricewaterhouseCoopers. The image below is what is can be found over at brand.pwc.com. It almost looks as if PwC is dropping the "PricewaterhouseCoopers" in favor of simply "PwC," but that's just us thinking out loud. If this is, in fact, a rebranding, we have a few questions: 1. When is going down? Just in time for the holidays? 2. Who voted on these Halloween colors? And why all lowercase letters? 3. Why no more PricewaterhouseCoopers? Too big of a mouthful for clients, spouses, kids, etc.? PwC spokesman Kelly Howard declined to comment. But if you've got questions, comments, concerns, chapped hides and so on and so forth with regard to any of this, discuss below.

UPDATE: It's our understanding that the branding will go "official" internally on Monday and be live October 4th (subject to change?) for the rest of us. Also, it sounds like "PricewaterhouseCoopers" will be used in some "certain cases." The re-branding is apparently an attempt to create a more "consistent brand." If you know more, get in touch.

UPDATE 2, September 15th: We've got it on good authority that TPTB rolled out the new look today, however it's not entirely clear whether that's due to us spoiling the surprise.

Latest Accounting Jobs--Apply Now:

Have something to add to this story? Give us a shout by email, Twitter, or text/call the tipline at 202-505-8885. As always, all tips are anonymous.

Related articles

Businessman with carton head bullied by fingers. isolated on white background

Finally Having Something to Roast Them About, KPMG CEO Takes This Opportunity to Talk Sh*t About PwC

A quickie from Sydney Morning Herald on yesterday’s Senate committee hearing in which KPMG Australia CEO Andrew Yates took the opportunity to throw some barbs at PwC while he has the chance: KPMG boss Andrew Yates publicly rebuked PwC for the tax scandal that is impacting the entire multibillion-dollar financial consulting industry while apologising for […]

Naughty PwC Is Bleeding Big Pension Clients

A second large pension fund has severed ties with PwC Australia as a direct result of the leak of confidential tax intel the firm used to sell tax avoidance schemes to certain VIP clients. Australian Retirement Trust is the second largest pension fund in the country and joins largest fund AustralianSuper in breaking up with […]