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The Hottest Silicon Valley Accounting Startup: A Conversation with inDinero Founder Jessica Mah

One of the biggest distractions for small-business owners has to be maintaining their books and their accounting. Attaining a firm for the business might be too expensive an endeavor, yet handling it by yourself takes away valuable time from growing your core business. Enter inDinero: a one-stop shop for all your bookkeeping needs. The company nearly went under before launching with an additional offering which now includes tax prep, among other features.
I had the opportunity to catch up with the Founder & CEO of inDinero, to learn more about how they meet their client's needs and how a couple of non-accountants in Berkeley came up with the accounting software success it is today.