Exposure Drafts appears every other Wednesday. Send your accounting cartoon ideas and favorite prison workout routines to editor@goingconcern.com. You can follow Greg Kyte on Twitter.
Exposure Drafts: Orange Is the New GAAP
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Ten Embarrassing and Irrelevant Reasons Why Accounting Firms Suck at Advertising
The “Call our boy Ed Nusbaum” rose ad is up there as one of the most cringe-worthy pieces of advertising ever, not just out of accounting. We get it, GT, you’re trying to make accounting all sexy and stuff but put an old white guy on your ad with a rose between his teeth and it just comes off as weird. Make it a chick and you’re just being creepy and demeaning. Good to know the rebranding has helped the Purple Rose of Chicago beef up its advertising efforts, even if questions still remain as to how accurate said advertising is. And really, “instinct for growth” is still kinda sleazy, albeit not rose-in-the-teeth level sleaze. Sounds like GT needs a few hours of sexual harrassment training.