Did Hulk Hogan’s forensic accountant calculate his damages correctly?

Going Concern readers are probably familiar with the Hulk Hogan sex tape scandal and the $150 million in damages that a Florida jury awarded the Hulkster last month after he sued Gawker. But you may not know that a forensic accountant/valuation expert played a key role in determining the amount of the award. The expert used a method I'd never heard of before to value Gawker based on average monthly unique users. You can read a breakdown of his approach here. So, I put it to the GC brain trust: is this a credible way to value a web site and calculate damages?