TPTB, in their never-ending quest for world domination, have requested the CPAs out there to answer the following harmless question. Your help is appreciated.
Related Posts
Crony Links: Stress Is Helpful; Workplace Harmony; Logos Are Important
As we wrap up the last week of March you can almost taste the light […]
More Money Talk
In another follow up, we got a decent thread going last week when we brought up starting salaries for your soon-to-be new associates that will be messing up your dinner orders this fall and winter.
We got a request to open up the discussion to number crunchers at all levels so that everyone can get a good idea of who is paying what, where.
Our requester was kind enough to give their details: First year tax senior associate, Houston, Big 4 firm, makes $67k.
More, after the jump
Anonymous Coward 49 in last week’s thread segues nicely as well, listing the amounts for audit professionals at the Radio Station Dallas office for the associate and senior associate levels. Coward notwithstanding, we would say that they are well informed, so we don’t expect all of you give that level of detail but we would request the following:
• Level – Associate, Senior, Manager, etc. We know there are partners reading so please, feel free to share and make us all jealous.
• Practice – Audit, Tax, Advisory, Transaction Services, and Consulting for you Green-dotters.
• City and Firm – We want details from every corner. If you’re a senior associate at Rothstein Kass or Miller Kaplan and you know you’re making bank compared to those Big 4 losers, let ’em know it.
All right, get on with it.
Accenture Loves Animals, Just Not Tigers
After taking a stab at making the Tiger image still work and then realizing that the Andersen treatment was the only way to go, Accenture has rolled out their new advertising campaign.
Rather than take your suggestion that an ultimate fighter — with an accounting degree no less — would be the best route, Accenture has decided that sticking with the animal mantra was the best way to go.
The Journal spent 1,100 words telling us about the new Earth shattering idea:
After nearly a month of focus-group testing and production work, Accenture is rolling out the new global marketing campaign this week. The creatures, which include an elephant, a chameleon and some frogs and fish, will star in a series of TV, print and online spots.
…
One of the posters shows an elephant balancing precariously on a surfboard. The text reads, “Who says you can’t be big and nimble?” Another ad shows a frog leaping over three others, with the tagline, “Play quantum leapfrog.”
So the marketing team is sitting around, drinking bottled water, drumming on the conference table and suddenly, someone blurts out “You know, Tiger is man but it’s also an animal.”
Everyone stares at this fool that just said the stupidest thing they’d ever heard, “And?” one team member snaps back.
“Well, since everyone is used to Tiger, which is also an animal, we’ll just replace the man with animals that aren’t tigers. That way, people will still think ‘animals = Accenture is good’ but not ‘the guy named after an animal is a cheating bastard.’ Get it?”
The light bulb finally clicks on for everyone else. “You’re right. We’ll just put animals that aren’t tigers in the ads. No one cares if animals cheat on their spouses. Brilliant!”
Prior to this revelation, Accenture apparently considered jugglers and jump ropers. We understand this was five alarm blaze for the company but elephants on surfboards and leap frog was the solution? Maybe they’re just had the whole animal thing on the brain and couldn’t shake it.
But hey, what do we know? We’re sure it’ll be a huge success. Can’t wait for the Super Bowl commercials. Get those frogs to drink beer and then you’ll have a winner for sure.
After Ditching Tiger, Accenture Tries New Game [WSJ]