College Student Survey: America’s Ideal Employers

The results of Universum's American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision making when choosing target groups, messages, and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.

 

The rankings below reveal how attractive an employer is among college business students and indicates a company's position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.