Skip to content
Wednesday, October 14, 2026
Going Concern

When accounting goes unaccounted for

  • News
  • Big 4
    • Deloitte
    • EY
    • KPMG
    • PwC
  • Salaries
    • Latest Salary Articles
    • 2024 Accounting Salary Projections
    • 2023 Accounting Salary Projections
  • CPA Exam
    • 2024 CPA Exam Changes
  • Career
    • Remote Work
    • Career Advice
  • Jobs
  • Leadership
  • Advertise
  • Resources
    • Contact Us

This CFO’s Concept of the Center of the Universe Is Materially Overstated

Posted on June 13, 2012 by Adrienne Gonzalez

As CFO, I’m in a unique position within the organization, at the absolute center of the universe. The only other executive besides me that has that same presence at the center is the CEO. 

~ Bruce Bensanko, CFO OfficeMax [E&Y]

 

Posted in CFOsTagged Bruce Bensanko, CFOs, Material misstatements, the center of the universe

Post navigation

Previous: A Guide to Understanding the Hierarchy of Big 4 Leadership
Next: Four Things to Remember Before You Leave Public Accounting

Related Posts

  • CFOs
  • SEC

Berkshire Hathaway CFO Would Like to Make a Bet with the SEC

  • Caleb Newquist
  • March 29, 2011

Warren Buffett’s Berkshire Hathaway Inc. (BRKA, BRKB) took an accounting charge to reflect the declines of three stocks in its investment portfolio after regulators asked about the company’s policy for writing down investment losses. But Berkshire Chief Financial Officer Marc Hamburg complained that the current stock prices don’t reflect the worth of the shares, and predicted in a letter to the U.S. Securities and Exchange Commission that “each security’s market price will grow to at least the intrinsic value that existed” when Berkshire made the investments. [Dow Jones]

  • CFOs

CFOs: We’ll Start Hiring Just as Soon as We Hit Our Unreachable Revenue Goals

  • Caleb Newquist
  • April 15, 2011

Sound good to everyone?

Chief financial officers at large North American companies polled by Deloitte LLP said it would take a 20% surge in revenue before they felt comfortable adding to their payrolls.

The quarterly survey released Thursday found that nearly half of respondents would seriously consider adding employees if revenues rose 20%, but few would be moved by a 5% increase. A 10% bump in revenue would only be a major hiring consideration for 11% of CFOs.

Worse yet, perhaps, actual growth isn’t expected to reach such heights: respondents estimate top line growth at North American companies will be just 8.2% this year. (This is, however, a rosier picture than the fourth quarter when respondents forecast 6.5% for the coming year.)

And don’t bother trying to bait them with tax reform, revisions to the healthcare reform bill or payroll tax incentives because they’re all non-starters.

CFOs: Revenue Surge Needed to Boost Hiring [WSJ]

  • CFOs

Apple CFO’s Seemingly Banal Statement Interpreted Quite Differently by The Wall St. Journal

  • Caleb Newquist
  • August 18, 2011

Apple Insider reported yesterday that when Apple CFO Peter Oppenheimer was asked about Google’s acquisition of Motorola he reportedly said, “$12.5 billion is a lot of money.” Now, I don’t know anyone that would say, “$12.5 billion is pocket change,” or “I piss on $12.5 billion.” Not even the most ostentatious Russian oligarch would be so bold to laugh in the face of that sum of money.

Having said that, it appears the Wall St. Journal seems to think that Oppenheimer’s statement are akin to fighting words, as illustrated by the headline: “Apple CFO Snipes at Google’s Motorola Bid” which included the following:

Peter Oppenheimer, Apple’s CFO, took a shot at Google when asked about the company’s $12.5 billion bid for Motorola Mobility Holdings during a conference call with investors hosted by Gleacher & Company. Oppenheimer said that companies should invent their own technology rather than buy it from the outside, adding that “$12.5 billion is a lot of money,” according to a report from Apple Insider.

First of all, to look at Peter Oppenheimer you wouldn’t think he’s capable of “sniping.” Secondly, “snipe” is defined as “To make malicious, underhand remarks or attacks” according to Wiktionary. For example, if Oppenheimer had said something like, “Larry Page couldn’t get laid in a monkey whorehouse with a bag of bananas” or “Androids are the Yugos of the smartphone world,” those would qualify as snipes. They are malicious, underhanded and are attacks.

Conversely, “$12.5 billion is a lot of money” is not a snipe. It is a statement of a fact-ish. It is a lot of money. You could argue that it is Oppenheimer’s opinion but as posited above, very few would argue that it isn’t a lot of money. Is Google overpaying for Motorola? That’s the question Michael Hickins ultimately asks in his article but somehow the hook for this was that Apple’s CFO brings the same level of snark as the CEO.

Apple CFO Snipes at Google’s Motorola Bid [WSJ]

Accounting Jobs

The next generation of accounting jobs.

Accountingfly connects you with remote accounting jobs in the public and private sectors.

Visit accountingfly.com to find a remote job or to hire remote talent.

  • Remote Tax Advisor, CPA Firm

    Remote
    • Posted 17 hours ago
  • Remote Tax Manager

    Remote
    • Posted 17 hours ago
  • Senior Accountant / Client Account Manager (CAS & Tax)

    Remote
    • Posted 17 hours ago
  • Remote Senior Accountant

    Remote
    • Posted 17 hours ago
  • Remote Tax Manager

    Remote
    • Posted 17 hours ago
Load more listings

See all jobs>>

 

Useful Links

  • Jobs
  • Career Advice
  • Terms of Use
  • Contact Us
  • Submission Policies and Guidelines
  • Going Concern Community Guidelines
  • Privacy Policy
  • Cookie Policy

Jobs

  • Remote Tax Advisor, CPA Firm

    • Remote
  • Remote Tax Manager

    • Remote
  • Senior Accountant / Client Account Manager (CAS & Tax)

    • Remote

Jobs

  • Remote Tax Advisor, CPA Firm

    • Remote
  • Remote Tax Manager

    • Remote
  • Senior Accountant / Client Account Manager (CAS & Tax)

    • Remote

Career Advice

a cat looking quite mad

Daily Wire is Pissed Off About a PwC Career Program That Excludes White and Asian Candidates

  • Adrienne Gonzalez
  • February 7, 2025

Although this should have been on their radar already because PwC got sued by America First Legal over it two years ago, conservative muckraking site Daily Wire has just now…

guy giving double middle fingers

The Only Piece of Advice You Need to Survive Layoffs at Your Firm

  • Adrienne Gonzalez
  • August 7, 2024

Comment on "How are layoffs decisions really made?" via r/Big4 If it backfires so what, they were going to lay you off anyway. I really hope this advice gets sucked…

woman with glasses being interviewed for a job

Weekend Discussion: Let’s Talk Counteroffers

  • Adrienne Gonzalez
  • June 29, 2024

Earlier this week, a recruiter told me a story about a job seeker who was already employed but looking to jump elsewhere. She interviewed with a firm that really loved…

Advertise

  • Media Kit
  • Contact Us

Follow Us

DMCA.com Protection Status
Copyright © 2026 Going Concern

Before you go!

Are you Looking for a fresh accounting career opportunity?

Going Concern now has thousands of open accounting jobs.

Take a look – click here!