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People Need to Calm Down About the FASB’s New Fair Value Proposal

This story is republished from CFOZone, where you’ll find news, analysis and professional networking tools for finance executives.

The accounting change for reporting the value of banks’ loans, which got the New York Times all hot and bothered yesterday morning, really amounts to a hill of beans, once you take a closer look at it.

In fact, the description in the article left me scratching my head on a couple of counts. How, for example, do banks write down the value of non-performing loans, as accounting rules require them to do, if they don’t mark them to market?


And what’s up with the tortuous explanation of how the Financial Accounting Standards Board decided to have banks mark to market the loans for purposes of the balance sheet but not for earnings? While I’m as big a fan as anyone of Jack T. Ciesielski, the accounting expert who publishes the investment newsletter, the Analyst’s Accounting Observer, his quote calling the decision a “smorgasboard” doesn’t really mean anything without some sort of context.

That context is pretty easy to provide, at least in the eyes of Charles Mulford, a Georgia Tech accounting professor and advisor to CFOZone.

As Mulford sees it, FASB simply is bringing information that’s already contained in the footnotes onto the balance sheet, specifically into the line item on that statement known as “other comprehensive income.” And this quite naturally has no impact on the earnings bank report on their income statements.

Currently, banks’ balance sheets carry loans at historical cost, less an estimate of the portion that is uncollectible, with fair value information in the notes, the accounting professor explains. The proposal would move the fair value information to the balance sheet by reconciling the cost of the loan with its fair value, he continues. But Mulford adds that there would be no change in the income statement, since that already includes any loan impairments. Instead, adjustments to fair value would be accounted for as a component of other comprehensive income, which is reported on the balance sheet.

“I view it more of a change in presentation than a change in accounting,” says Mulford.

In other words, investors who pay attention already understand this, so any complaints on the parts of banks should be seen as just an attempt to continue to fool those that don’t.

At Least One Accountant Thinks “Legally Cooking the Books” Is A-Okay

That accountant is Ren Carlton, CPA, CSMC and “native Michigander.” Although Ren is hesitant to broach the subject because, “this information can be abused to defraud investors and cheat on taxes.” Who knew?!?

Despite that caveat, Ren has decided that sharing this information is too critical to be kept to himself, “I have decided that legas is a critical skill for attracting investors and lenders, as well as satisfying the occasional customer or vendor requests.”

Okay then! So if we understand correctly, the rationale here is that cooking the books is sort of like drinking alcohol. In moderation, it’s fine and sometimes even the right thing to do but if you abuse it, you start making an ass out of yourself and probably some bad decisions that could lead to, ya know, jail.


But wait, do you really even know what “cook the books” means? You may be under the cockamamie notion that it’s a bad thing. Well, it’s not and Ren explains it for us:

Cooking the books (also known as creative accounting and earnings management) are euphemisms referring to accounting practices that may follow the letter of the rules of standard accounting practices, but certainly deviate from the spirit of those rules. They are characterized by excessive complication and the use of novel ways of characterizing income, assets, or liabilities and the intent to influence readers toward the interpretations desired by the authors. The terms “innovative” or “aggressive” are also sometimes used.

See? Cooking the books just doesn’t follow the “spirit of those rules,” it’s not breaking the rules. Strangely enough, Ren’s definition is strangely similar to this Wikipedia entry for creative accounting:

Creative accounting and earnings management are euphemisms referring to accounting practices that may follow the letter of the rules of standard accounting practices, but certainly deviate from the spirit of those rules. They are characterized by excessive complication and the use of novel ways of characterizing income, assets, or liabilities and the intent to influence readers towards the interpretations desired by the authors. The terms “innovative” or “aggressive” are also sometimes used.

Cooking the books, creative accounting – they’re the same right? Close enough, anyway. Now that the semantics are out of the way, what other words of wisdom can we get from Ren? How about an example of acceptable book cooking? Say, revenue recognition:

One example of cooking the books is acceleration of revenue recognition. This tactic is used to recognize revenue before it is considered earned by GAAP (Generally Accepted Accounting Principles). Methods for accelerating revenue include recognizing sales that are not yet earned or complete. Another method is to book sales that are actually earned in another period (e.g., recognizing January 2011 sales on your 2010 income statement). Flagrant abuse of the Revenue Recognition Principle includes backdating sales and fabricating fictitious sales.

How are you going to impress that bank with your revenue numbers if you ram in some revenue from a future period? What if you need another investor to help you reach the next stage of your business? It’s your God-given right to present them with phony numbers in order to get them on board. This is America, people. Don’t let the spirit of GAAP hold you back!

Three Signs It Might Be Time to Quit Studying for the CPA Exam

Before you get upset at that headline, I don’t condone quitting the CPA exam process, especially if you’ve actually made some progress and passed some exams. But for some, quitting the exam is the only logical choice and it’s fair to present that argument for those of you truly struggling to get through.

Signs that you should keep going are obvious. If you are feeling unmotivated, bored, intimidated, anxious, panicky, upset, overwhelmed and/or a little depressed, you are just like every other CPA exam candidate out there. There isn’t a single person who gets through the entire experience without feeling some of those feelings, sometimes all at once. But in some very rare cases, struggling with the exam is a sign that perhaps you should be doing something else, and that’s what we’re talking about. So what are some other signs?


Severe depression Obviously if the entire exam process has you feeling dejected, depressed and hopeless, you may not be cut out for the stresses of public accounting and all that comes with the CPA designation. A little sadness or frustration is totally normal but if you find yourself staring at your CPA review flashcards wondering if the corners are sharp enough to slit your wrists, talk to a professional and consider a different line of work. Please. The exam is hard but it isn’t worth killing yourself over. No pun intended.

Complete lack of motivation Again, a little bit of procrastination or a motivation drought is normal if not totally expected. But if you absolutely cannot muster up the courage to crack open the first chapter of FAR for days on end, you’ll never make it. Either motivate yourself (we’ve given you plenty of tips on how to do this in previous CPA exam columns) or give up. I’m serious. If you don’t, you’re not getting through it.

Extreme agitation It’s OK if you’re high-strung, so is Caleb (that’s why he’s the perfect CPA). It’s OK if you are snapping at random passers-by with the nerve to bring their raunchy shrimp ramen lunch smell past your cube. But if you are yelling at everyone from the cat to the mailman for most of the day, the stress of the exam process has taken its toll on you. Remember, the exam is a sort of real world test run and it isn’t going to get any easier once you start your illustrious career in public accounting. Bail. Now. And relax, it’s really not that serious…

Let’s just say I know from professional experience most of these instances are few and far between. Very rarely in my career helping future CPAs pass the exam did I encounter someone who was doomed to 74s without any hope at all. Sure, there were people who failed. A lot. For some of them, they needed to fail in order to change their study habits, take the exam seriously, or really decide this was what they wanted to do.

Very often, I would encounter professionals in their late 40s or 50s who felt disappointed in themselves for abandoning the CPA exam 10, 15, or 20 years ago. So if you do happen to be really depressed, lazy, and/or pissed off and decide to quit, know that you’ll probably end up coming back at some point in your life wishing you’d just gotten it over with when you first had the chance.

Adrienne Gonzalez is the founder of Jr. Deputy Accountant, a former CPA wrangler and a Going Concern contributor . You can see more of her posts here and all posts on the CPA Exam here.

Accounting News Roundup: Reasons Why CFOs Are Still Stalling on Cloud Solutions; IASB Trumpets Latest Convergence Steps; OCA Gets a Deputy | 05.28.10

What’s stopping CFOs putting their money on cloud computing? [Silicon.com]
Some CFOs are still hesitant to jump into cloud computing for three main reasons: 1) They aren’t sure what they’re getting for their money 2) Security and information assurance 3) The cost of migrating their data.

All legitimate concerns, however steps can be taken and questions asked in order to address most concerns (or at least put CFOs in a better informed position than before):


1) “Ask providers to clarify how they intend to deliver your service so that you understand the risks involved and know exactly what you are getting for your money.”

2) “Undertake due diligence and ensure that cloud providers can replicate the appropriate security policies and procedures. Agree realistic [Service Level Agreements] and make certain that services are scalable enough to meet present and future requirements. Finally, ensure that everything is clearly written down in the contract.”

3) “Evaluate how much time, effort and money will be required to migrate data and rework business processes.”

IASB unveils profit and loss proposals [Accountancy Age]
It appears that Tweeds and Co. like the U.S. GAAP method of presenting Other Comprehensive Income: “If adopted, these proposals will result in further convergence of IFRSs and US GAAP in an increasingly important part of the financial statements.”

Buffett to Testify to Crisis Panel on Moody’s [WSJ]
This will be a breeze – folksy insights with a dash of sexual metaphors will clear up this area of the crisis. Plus, no one is going to scold an old man.

H & H bagel big cops to $369,000 tax fraud [NYP]
Helmer Toro simply kept the money. He’ll spend 50 weekends in jail for that little stunt.

Brian T. Croteau Named Deputy Chief Accountant for Professional Practice in SEC Office of the Chief Accountant [SEC]
Prior to the new gig, Mr Croteau was a Senior Associate Chief Accountant at the OCA. He joined the OCA after being a partner in the Assurance practice at PwC in the Auditing Services Group. He obviously wasn’t bothered by the Partner to Senior Associate title change. It must have been the “Chief Accountant” suffix.

In Other Words, The Estate Tax Debate Will Continue to Drag On

“The debate becomes what rate to apply, and there’s the Republican view and the Democratic view, and what level of transfer exemption should be there. There are two different camps on that. I think historically that would be ripe for sort of compromising down the middle, but unfortunately, that’s not the political environment that exists right now.”

~ AICPA President and CEO Barry Melancon remains optimistic that something will get done.

IRS, SEC Put a Stop to the Latest Money Manager Ripping Off the Most Important People in the World

What the hell is gonna to take for a celebrity to get an honest money manager around these parts?

IRS agents arrested Kenneth Starr (not this guy) today who has managed money for celebrities including Martin Scorsese, Uma Thurman and financial shitshows Annie Leibovitz and Wesley Snipes.


The SEC has frozen his assets alleging that Starr “made unauthorized transfers of money in client accounts that ultimately wound up in Starr’s personal accounts.” But it was for a good reason – the man needs roof over his head, according to the complaint “Starr and his companies transferred $7 million from the accounts of three clients between April 13 and April 16, 2010, without any authorization. The transferred funds were ultimately used to purchase a $7.6 million apartment on the Upper East Side in Manhattan on April 16.”

Former New York City Council President Andrew Stein was also named in the complaint, and “is charged with lying to the IRS and federal agents about his involvement with Wind River.” Wind River being a company that Starr allegedly syphoned money to, that Stein used for personal expenses. However we’re mostly shocked to learn that Stein briefly dated Ann Coulter – shudder.

Financial whiz busted for duping celebs clients Wesley Snipes, Martin Scorsese in $30M Ponzi scheme [NYDN]
Celebrity Investment Adviser Charged With Ponzi Scheme [Gawker]
SEC Files Emergency Charges Against New York-Based Financial Advisor for Defrauding Clients [SEC Press Release]

Accenture, Looking for Fresh Ad Campaign, Makes the Right Choice to Launch Review

As CEO of Avidan Strategies, an agency search firm, we constantly conduct reviews for clients who wish to switch ad agencies. The reasons for conducting a search cover the span of the good, the bad, and the ugly. Sometimes clients resort to spurious explanations for a review. Sometimes, the arrival of a new chief marketing officer is enough to precipitate a review, as its ties to the CMO’s predecessor taint the incumbent agency.

Yet, the Accenture agency search, as reported in this story by Advertising Age, is appropriate and well timed. Until the wee hours of last Thanksgiving, when Tiger woods slammed his SUV into a tree, Accenture had a solid ad campaign. Using Tiger as spokesman and symbol of the consultancy dedication to excellence was effective. Although not exactly relevant to Accenture’s offerings, Tiger was magic. He was the ultimate professional, an athlete that not only transcended his sport, but one that transcended all sports. Tiger was a rock star.


To its credit, Accenture reacted fast to the unfolding scandal. Within weeks it dropped Tiger as a spokesman and launched a new campaign, featuring animals in unusual situations to illustrate aspects of its service. For example, a surfing elephant to depict nimbleness. The marketer is trying to downplay speculation that the animal campaign was a “hail Mary” pass, and suggests that it’s agency, Y&R, had pulled it out of a drawer. I doubt it. When you sign up Tiger Woods to be your spokesperson, you don’t need a Plan B. You know that this is the horse that you are going to ride.

That said, Accenture is smart to call a review. The animal campaign was a good stop gap measure, but now it is time to look beyond the horizon and come up with the next big campaign idea that can last 7,8,9 years. Y&R has been Accenture’s agency since Accenture was formed in the mid-90s. While longevity is not necessarily a bad thing, relationships can get stale. So it’s smart of Accenture to cast a wider net. As a matter of fact, more and more companies now conduct mandatory periodic reviews, previously conducted only by governmental agencies, to insure that services provided are best in class.

I hope that the winning idea will not be apologetic. Tiger’s mess has nothing to do with Accenture, and unlike Nike, they acted ethically and wisely by dumping him swiftly. The new agency should focus on Accenture leadership equity, it’s commitment to research and it’s ability to manage complicated systems. As we are coming out of the recession, glitz is being replaced by authenticity. Businessmen, Accenture’s target, are under tremendous pressure in a tough bottom-line environment. The animals campaign is funny and warm, but perhaps too cartoonish for our time. A more straightforward campaign, with Accenture traditional warmth and humanity, is more appropriate.

Avi Dan is President & CEO of Avidan Strategies, a New York based consultancy specialized in advising professional service companies on marketing and business development. Mr. Dan was previously a board member with two leading advertising agencies and managed another.

Lowering the Bar – How the Big 4 Can Raise Morale by Reducing Starting Salaries

Last Friday’s post by Caleb surrounding the Bonus Watch at Deloitte sparked a handful of intuitive comments from GC readers.

In case you didn’t read the post and subsequent commentary, Commenter Anon51 responded to the question “what do readers suggest firms do to retain practitioners” with the following:

1. treat every team member with respect

2. you can’t just force your team to work harder year after year with fewer people and a smaller budget

3. pay 4-7 year people more, pay new hires less, so it seems there is an incentive to working harder

4. reward your people with an extra day off without having to utilize vacation time, especially after a really busy month/audit

Point 3 is bolded because it resulted in the following comment from Guest:

“That’s a really good idea, and I’m not being sarcastic. There is no reason why new hires fresh out of college need to make $59k ($55k + $4k sign-on bonus), when they would happily work for $50k. Then, a $5k bump every year would be a reward, with maybe a higher bump during promotion years…Pay disparity is a bigger issue than actual pay.”

Well said, Guest and Anon51.

I’ve said it before and I’ll say it again – the Big 4 are constantly in cahoots with one another with regards to hiring benchmarks. So I propose that TBig4PTB get together and reassess their starting salaries. Behold, a template for all Big Wigs to follow:

1. Decrease starting total packages (salary + sign on) by seven percent. Lower the bar from the get-go.

2. Now is the time – blame the decrease on “a firm wide strategic response to the economic risks of being a major player in the professional services industry. Unofficial response – did you see the DOW sink like the Titanic the other day?!”

3. Spread gap created by initial decrease in salary over the next two years. This will create an artificial sense of accomplishment and praise.

4. Send internal emails stressing the “increase in raises for well deserving employees.” Everyone cheers.

5. In three years college graduates will not know the difference; this “decrease” becomes a non-issue.

Guest’s comment that “pay disparity is a bigger issue than actual pay” can become a non-issue with very little effort. Is this fair or ethical? Mehhhhh. I personally think it would be a slap in the face to those of you who have busted your humps and sacrificed career and personal opportunities all in the name of KPDeloitterhouseErnstMG. But it certainly wouldn’t be the most desperate attempt made by one of the firms in recent memory.

Raising morale – hardly. What are your thoughts?

Job of the Day: Natixis Global Associates Needs a Fund Administrator

Natixis Global Associates is looking for an experienced tax professional to fill an AVP – Fund Administrator role in its Boston office.

Primary responsibilities include tax matters related to their mutual fund products. The position requires eight years experience with a CPA or advanced degree preferred.


Company: Natixis Global Associates

Title: AVP – Fund Administrator – TAX

Location: Boston, MA

Description: Reporting to the Deputy Treasurer, this individual will be responsible for overseeing, reviewing and completing certain department responsibilities. The focus will be on tax matters related to mutual funds.

Primary Responsibilities: Coordination and review of the department’s and vendor’s work on the following tax related items: Distribution schedule; Year end tax provisions; Fund distribution calculations; Tax related information included in the Financial statements and Form N-Q; Fund tax returns; Shareholder 1099s and related year-end shareholder reporting; Trustee and vendor 1099s; Research on the tax implications of new security types; Research on regulatory requirements and other tax matters; IRS compliance results; Communication between State Street, Tax Auditors, Marketing, Sales, and Product Departments.

Qualifications/Skills: Bachelor’s Degree in Finance or Accounting; An advanced degree or CPA is recommended, but not, required; Minimum of 8 to 10 years experience in the mutual fund industry is required, including direct tax experience and knowledge of fund administration, fund accounting and fund transfer agent functions and responsibilities; Project management experience is a must.

See the entire description over at the GC Career Center and visit the main page for all your job search needs.

KPMG Is Getting Hot Over Some of Your Comments on Summer Blast

We don’t need to remind you that there is a long weekend coming up. In fact, some of you may be bolting later today so you could get a jump on a weekend full of bad decisions.

Sensing your anxiety, KPMG wanted to let you know, that contrary to what some people are saying, there are plenty of Klynveldians who are pleased – nay – ecstatic about the KPMG’s Summer Blast.

It’s been suggested to us that “[The] Radio Station engages in masturbation over Summer Blast” which seems about right. The only other thought we had was of John Veihmeyer printing out the most glowing comments and writhing around in them on a conference table (with the Notre Dame fight song playing in the background).


We received the communiqué and have included some of the comments for your own pleasuring purposes:

“I am a long-time employee of KPMG, over 23 years, and have seen a lot of changes occur over that time. I most appreciate the Employer of Choice initiatives that have transformed this firm and made it truly a great place to work. I think it’s the best campaign ever devised by the firm.”

“I’m so happy to see some of what makes KPMG a great place to work is back! It really made my week – made me feel more confident about the future, made me feel like all the hours and hard work are appreciated, and made me even prouder to say that I work for KPMG.”

“Great news to receive on a Monday morning! Thanks so much for the Summer Blast email; I must admit that it has been quite the buzz since the first teaser email was sent. Good to see colleagues hypothesizing about what it could be. Thanks again for the benefits provided through Summer Blast!”

“KPMG ROCKS!!” [Submitted by Tim Flynn]

“I think this is AWESOME that KPMG cares this much about their employees. While other companies are more into ‘what is best for the company,’ OUR firm is saying ‘what is best for our people.’ That goes a long way with me!” [Easy on the caps, Kanye]

“This is such great news! There has been lots of speculation of what Summer Blast would be. The entire package has exceeded our expectations! What an awesome way to start the summer! The staff really appreciate the acknowledgment of our hard work these past few years! Thank you!” [Speaking on behalf of the staff seems presumptuous]

If you don’t see your thoughts here but would like share, fire away.

Mario Armstrong: Cloud Computing, SaaS, Social Media Are Tools for All Small Businesses to Consider

Earlier this week we got the chance to speak with Mario Armstrong, on-air tech contributor for NPR’s Morning Edition and tech contributor to CNN. We discussed several technology issues, including SaaS and social media, for small businesses to consider to mark National Small Business Week.

There you have it! Cloud solutions, SaaS, social media. They’re all important tools for small business owners. You can spend your weekend boning up.