Deloitte’s Ad Nails the Olympic Spirit

Every two years we go through the same ritual. Jingoistic flag waving, the non-stop talking head of Bob Costas, and a hyped-up athlete (Lindsey Vonn is this year’s model). Add a bunch of schmaltzy, sappy, million-dollar commercials.

Welcome to the Olympics folks, originally intended to celebrate pure (amateur) athleticism, and now unabashedly worshiping pure consumerism. The Olympics games party like it’s 1998. The commercials are out of step with the somber mood of the age, depicting faked optimism. The feel-good machine of Madison Avenue did not take a break even on the day that the Georgian luge racer died.

Perhaps that is why the commercial from Deloitte stands out among the cacophony of hyperbole for its sobriety and clarity. The commercial is straightforward and engaging: using imaginative line drawing to represent Olympics sports, it depicts the pure thrill of competing in the games. Delivering its message through titles only, it avoids embellishment with its almost haiku-like script: “combine perfect movement through time and space, with the heart and drive of a champion, and you are golden”. Simple, clever, to the point:


The spot does not try to draw a direct comparison between Deloitte and the athletes. The connection is implied, cleverly, by using the Deloitte “green dot” from its logo as the “athletes” in the spot. Brilliant. And of course the spot is made more effective because it is relevant to the games. Mark this commercial on the credit side of the ledger.

Bravo Deloitte.

Avi Dan is President & CEO of Avidan Strategies, a New York based consultancy specialized in advising professional service companies on marketing and business development. Mr. Dan was previously a board member with two leading advertising agencies and managed another.

(UPDATE) Was Deloitte’s Warning to Merrill Lynch Lacking Urgency?

Updated to included statement from Deloitte

By now you’ve heard that Ken Lewis and former BofA CFO Joe Price are in a bit of pickle, thanks to NYAG Andy Cuomo.

Long/short is that Drew has filed civil charges claiming that these two ignored advice to disclose information about the losses at Merrill Lynch and went ahead with their plans that ended up screwing just about everyone in the entire world.


According to the complaint, Deloitte was right in the middle of the action back in December of ’08 as the auditor of ML and from the sounds of it, they kinda-sorta encouraged ML’s counsel to disclose the losses saying:

given the losses through what it looks like will be November when it closes, given the fact that you have another couple of billion of dollars coming down the road in goodwill impairment, we believe it’s prudent that you might want to consider filing an 8K to let the shareholders, who are voting on this transaction, know about the size of the losses to date

Okay, so “prudent that you might want to consider” sounds like a “you can disclose the losses if you want to but we’re not making a BFD out of this” but Andy’s complaint sure presents it as a legit warning. We’re not saying that Thomas Graham, the Deloitte partner on Merrill, needed to be hyperventilating while telling ML’s Chief Accounting Officer David Moser that they “might want to consider” the disclosure but Moser was worried enough to tell in-house counsel about it.

Maybe Moser didn’t bring it up because he knew that lawyers don’t take anything auditors say too seriously. If everyone who claims to be worried, was legitimately concerned, perhaps they should’ve considered some double exclamation point usage. Oh well; next time!

We haven’t seen a statement from Deloitte anywhere and they haven’t gotten back to us at this time. Deloitte provided us with the following statement:

Deloitte personnel have testified as part of the New York attorney general’s investigation. Some of that testimony is cited publicly in the attorney general’s complaint. Deloitte is not a party to this proceeding, and due to professional standards, we cannot comment further on confidential client matters.

At the end of the day, BofA’s own general counsel tried to tell KL what’s what and he ultimately got fired so Deloitte ends up being a small fish in this whole situation (i.e. “not a party to proceeding”). Cuomo wants to be governor for crying out loud. Voters don’t give a shit if you file civil complaints against auditors.

NYAG_Complaint

Deloitte San Jose Re-signs Lease for a Nightlight

We got pointed to an article about Deloitte’s San Jose office signing a new 10 year lease (subscription required) which is pretty ho-hum although since a $50,000 Deloitte sign sealed this particular deal it made us think back to the idea of the Big 4 and shameless self-promotion.


According to the San Jose Business Journal, the mere idea of a Deloitte sign was the ultimate temptress, “permission to put a sizable sign near the roof of the 16-story building was too tempting to pass up.” This despite the a 25% vacancy rate in downtown San Jose and a 20% vacancy rate in Silicon Valley. All that and we learned that when the sign is illuminated it’s only visible as far away as I-280 and U.S. Route 87.

Couldn’t they get something brighter? If it were us, we’d be looking for something akin to the Aurora Borealis.

Having never been to the Deloitte offices in San Jose (we’d love a tour though, virtual of course, or maybe just some still images of the cube farms) we can’t tell you if the troops out there were in desperate need of an upgrade in facilities. WTFK, maybe everything at 225 W. Santa Clara St. is tip-top. Aaaannnnnd maybe it was the best deal to stay put but the fact that the sign was the clincher seems a little, well, shameless.

More Deloitte Construction:
Deloitte’s Version of Delta Chi Breaks Ground Tomorrow

Big 4 at Davos: Jim Quigley is Long Dubai

He’s not really sure how much is debt (Jim, it’s a metric asston) is being restructured but Quigs believes that Dubai will come out of it a-okay.

Black holes aside, Quigs also wants to see global accounting standards which puts him firmly in the camp with the other half of Jim-squared and Knight of Accounting David Tweedie.

We’re not sure when this interview was done but could someone get JQ a cup of coffee or something? The guy seems a little stiff. Plus, no red light/green light of trust from Fox Business? They have got to start getting more creative over there.

Deloitte Has Stepped Up the Motivational Techniques to Include PowerPoint, Gift Cards

Yesterday we shared with you some motivational words of wisdom from Deloitte. Today the firm is stepping it up a notch, not just offering words, but a PowerPoint presentation informing the troops about Winter 2010 C.P.R. (Cash, Prizes, & Rewards). The long/short is that Green-Dotters will be eligible to win gift cards starting tomorrow, once in February, once in March, and a grand prize on March 31st.
While we’re impressed with this particular method of distraction/motivation, the best part is that there is a key slide that includes an admission that they know, that you know, that your life is temporarily over:
Picture 3.png
Whether your slim chances of winning one of these gift cards is worth A) your skin not seeing a ray of sun for three months B) not having any semblance of a social life or C) your significant other screaming “That’s it! It’s so over! You can sleep at the f—ing office if you like being there so much!” has to be determined by you and you alone.
CPR 2010.ppsx

Technology SNAFU of the Day: DeloitteNet 2.0 Has a Case of the Mondays

We were notified last week about some exciting news for the capital market servants at Deloitte. DeloitteNet 2.0, the D’s new and improved internal intranet debuted today and the message was, because of this upgrade, your busy season, hell, your LIVES we’re going to be infinitely better:

Scheduled to launch Monday, January 25, DeloitteNet 2.0 is the result of an organization-wide effort to upgrade and redesign our intranet. It will include a new content structure and navigation, a new search engine, your very own “My DeloitteNet” site, and much more…
DeloitteNet will still be your go-to resource for the latest news and information. It will still provide access to essential tools and resources to get your job done, as well as offer access to the applications you need to manage your life here at Deloitte.

Not only that but Deloitte’s very own social networking phenomenon, D Street, would be fully integrated into the new intranet including a “My status” feature in case you want to tell everyone about the weather or how much you hate Mondays.


All this excitement was scheduled to kick off today with much fanfare. Many of you raced into work this morning, not being able to sleep last night in anticipation of this occasion were devastated to be greeted by this:
Thumbnail image for DeloitteNet2.0.jpg
Maybe too many people were distracted by the diversity debate or caught up thinking of new ideas for Project JARED.
Regardless of the cause, we’re sure everything is hunky-dory by now (?) and you’re all enjoying the plunders of DeloitteNet 2.0.
Earlier:
Big 4 Technology: Open Thread

The Fortune 100 Best Companies to Work For: Deloitte #70

Continuing our F100BCTWF coverage, we find Deloitte next in the pecking order at #70. This extends Deloitte’s streak of umpteenththousandth straight years on the list. Congrats.

Deloitte – Previously ranked #61. Fortune cites Delta Chi as the big whoop-de-do at Deloitte: “[The] Firm has invested $300 million in Deloitte University, a 107-acre campus in Texas that opens in 2011 and will be the ‘symbolic heart’ of their organization.”


Other interesting stats per the snapshot:
New Jobs (1 year): 296
% Job Growth (1 year): 1%
% Voluntary Turnover: 10%
No. of Job Openings at 1/13/2010: 11,000 (?)
Most common salaried job: Senior/Senior Consultant with average salary of $84,658

11,000 job openings? Thoughts on that?

The snapshot also states that 32% of its workforce is minorities and 44% of the workforce is women. What do you think new Chief Diversity Dude John Zamora is shooting for? 50/50? People are kvetching about a few H-1Bs, can’t imagine what that will sound like if Barry Salzberg finally is satisfied.

Plus — not to disappoint some of you looking forward to doing keg stands — if Deloitte scrapped the whole “symbolic heart”, project JARED (can anyone come up with something better than “Jointly Address Reducing Expenses at Deloitte” for the love of God?) wouldn’t even be necessary.

Earlier:
Ernst & Young #44
Plante & Moran #66

Deloitte, All Out of Cost-Saving Ideas, Launches Project JARED

Thumbnail image for salzberg-barry.jpgWhen we first received the tip about Project JARED we thought that Big D had struck a deal with Subway in order to help you lose those extra pounds you’ve been carrying around.
Unfortunately, “Project: Jointly Address Reducing Expenses at Deloitte” won’t be getting you sandies on the cheap; rather it’s a solicitiation of your ideas for saving the Firm money. Apparently Deloitte is plumb out and needs some help

This is your chance to help make Deloitte fitter and stronger — by contributing your ideas to Project JARED.
Project JARED was launched in the U.S. earlier this year to enable our organization to ‘shape up’ by building organizational muscle ― devoting maximum resources to our people and market opportunities. Hence, Project JARED: Jointly Address Reducing Expenses at Deloitte.
“Jointly is a key word here,” said Tony Forcum, Deloitte Consulting LLP, who leads Project JARED.
“More than 600 partners, principals and directors have already been involved in detailed discussions and input sessions, generating over 1600 cost-reduction ideas. We are certain that opening up the dialogue to all of our people will generate additional insights. We need transformational ideas if we are to reach our goal of permanently eliminating $750 million of costs by FY12. We have made a good start toward our goal. The team has validated more than $120 million in sustainable cost savings from the changes made in FY09,” he said.


Changes have produced savings and improvements in all kinds of ways ― for example, by using our telesuite facilities to reduce business travel, thus not only saving money but also reducing the time everyone spends away from home: a win-win for all.
The Project JARED team is looking for suggestions from those who know the organization best — its people. If you have often thought: “We could save a lot if only we…” now is the time to share your idea. It could be a day-to-day activity, a fresh approach to leveraging technology, an enhancement to a process, a way to change behavior that saves money―all cost-saving suggestions are welcomed.
Visit the Project JARED site to submit your ideas, learn more about the project and ask questions.

This latest plan struck at least one person as dubious and they asked the question on probably everyone’s mind:

Q: Is this just a fancy way of saying we’re going to be losing more jobs?
A: It is impossible to predict the future, but that is not the focus of the project. The organization is casting a wide net for cost savings, looking at tactical savings (printing on both sides of the paper), operational savings (streamlining the process by which work gets done from inception to completion) and transformational savings (transforming some of the ways we do business). All of the decisions we make about Project JARED will be consistent with our core values, brand and strategy.

So “not the focus of the project” should put your concerns to rest, no? And it looks like your bright idea of printing on both sides of the paper is already taken, so don’t bother submitting that one.
Let’s put our heads together gang and figure out how we can save Deloitte money. Should Barry Salzberg stop getting haircuts? Pull the plug on Deloitte University? Give up on training male employees to better understand their female colleagues?
Nothing is too crazy people. Get on this.

Deloitte Starts Off the New Year with Some Generosity

Good news Green Dotters with iPhones. After having to shell out $13 a month, we’re now happy to report that because so many of you were coveting them Deloitte will now offer the iPhone under at the standard rate under its mobile device program.

Our records indicate that you have an Apple iPhone connected to the Deloitte network–and we have good news for you!
We have continued our negotiations with AT&T and Apple. Based on Deloitte’s volume of iPhone orders, we are now able to offer the iPhone at the standard rate covered by the Deloitte mobile device program.
The good news–you will no longer be charged the monthly $13.00 surcharge for the iPhone.
Sincerely,
The PDA Team

So now everyone at Deloitte will have an iPhone? That should help with AT&T’s service issues. If you’re less enthused about this development, or you’re just hella-jealous because your firm doesn’t offer cool gadgets, discuss.