October 27, 2021

Canadian Accountants Are Less Social Media Savvy, More Concerned About Work-Life Balance

In February, Sage revealed some disturbing results based on a random survey of 500 U.S. members of its Sage Accountants Network. Of them, U.S. respondents were a tad behind the curve when it comes to social media (shocker) and obsessed with finding new clients.

This time around, Sage North America surveyed 200 of its French-Speaking Canadian Sage Accountants Network members and discovered the following:

Among the 947 respondents, the biggest challenge facing their firms was tied at 34 per cent for time management and work-life balance, followed by keeping up with technology at 29 per cent. This was a stark contrast to their American counterparts who reported that their biggest challenge was getting new clients (35%), tax law complexity and changes (22%) and the effect of new regulations and standards on small firms (25%).

In terms of social media, the survey indicates a slower adoption rate among Canadian respondents than their U.S. counterparts with 58 per cent stating that they aren’t using any social media tools in a professional capacity compared to 43 per cent of those in the US. In fact, only 23 per cent of respondents’ firms have a website compared to 37 per cent in the U.S. For those using social media, the survey reveals that the key tools that are being used are LinkedIn (22%) and Facebook (18%).

Although there are numerous Canadian accounting professional association publications, when asked which accounting publications respondents read, 56 per cent stated that they do not read anything compared to only 19 per cent of U.S. respondents.

It’s that last number that is most upsetting. No one is suggesting accountants have to be on top of breaking news but as financial planners, advisers and business minds, it’s sort of important that they at least attempt to keep up with the profession (*ahem*). It’s not like there’s a lot to break all the damn time.

In February, Sage revealed some disturbing results based on a random survey of 500 U.S. members of its Sage Accountants Network. Of them, U.S. respondents were a tad behind the curve when it comes to social media (shocker) and obsessed with finding new clients.

This time around, Sage North America surveyed 200 of its French-Speaking Canadian Sage Accountants Network members and discovered the following:

Among the 947 respondents, the biggest challenge facing their firms was tied at 34 per cent for time management and work-life balance, followed by keeping up with technology at 29 per cent. This was a stark contrast to their American counterparts who reported that their biggest challenge was getting new clients (35%), tax law complexity and changes (22%) and the effect of new regulations and standards on small firms (25%).

In terms of social media, the survey indicates a slower adoption rate among Canadian respondents than their U.S. counterparts with 58 per cent stating that they aren’t using any social media tools in a professional capacity compared to 43 per cent of those in the US. In fact, only 23 per cent of respondents’ firms have a website compared to 37 per cent in the U.S. For those using social media, the survey reveals that the key tools that are being used are LinkedIn (22%) and Facebook (18%).

Although there are numerous Canadian accounting professional association publications, when asked which accounting publications respondents read, 56 per cent stated that they do not read anything compared to only 19 per cent of U.S. respondents.

It’s that last number that is most upsetting. No one is suggesting accountants have to be on top of breaking news but as financial planners, advisers and business minds, it’s sort of important that they at least attempt to keep up with the profession (*ahem*). It’s not like there’s a lot to break all the damn time.

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