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The AICPA’s Latest Marketing Tactic is to Make Themselves as Indispensable as Basic Hygiene

What's this, now?

Make must-have connections.


Let's just get this out the way first, you're not making any connections unless you also bathe regularly. So no, no one is making you do either but one is a far better idea to keep up on than the other if you ever want to get anywhere in life.

There are a lot of things no one is making you do.

For example, you don't have to take out the garbage but let it go too long and you'll end up on an episode of Hoarders with the junk guys hauling flattened dead cats out of the dumpster you call a home.

You don't have eat anything but fast food every day but it won't be long before that lifestyle kills you.

You don't have to feed your cat but see #1.

We get the idea, drug dealers who hang around schools use the same concept. But perhaps if you are going to try to reel in fresh-faced future CPAs when they're young, you might refrain from bringing personal hygiene into the equation. I've met some of them and trust me, you don't want to remind them showers are technically optional.