As you may have heard (or may have seen via our three previous stories about a big proposed change to quarterly reporting that started with a Trump shower thought and is now a bona fide proposal open for comment until July 6), the SEC is debating if it wants to give public companies the option to file semiannual reports on new Form 10-S instead of quarterly reports on Form 10-Q. You are presumably an accounting or accounting-adjacent professional if you’re reading this website and therefore should be more than aware, at a minimum, that the proposal [PDF] exists.
You know who’s not aware of this? Investors. That’s according to a recent Motley Fool survey that tapped the brains of 2,000 investors. Check out these stats:
Nearly half (44%) of retail investors have never heard about the SEC’s semiannual reporting proposal before taking The Motley Fool’s survey. Among those investors who had formed an opinion, support tracks almost perfectly with how much they had already heard about it.
- Only 18% of retail investors had heard a lot about the proposal, and 38% had heard a little. A plurality (44%) had never heard of the proposal before the survey.
- Among retail investors who regularly read quarterly earnings reports — who would be most impacted by the proposal — 34% had never heard of it. Among retail investors who never read earnings reports, 79% had not heard of the SEC’s semiannual reporting proposal.
- Baby boomer investors are the least aware of the proposal — 64% of baby boomer investors had never heard of it, while 81% of Gen Z investors had heard of it at least a little.
A little chart they made dives deeper into the survey data, showing that even more than a third of respondents who review earnings every quarter hadn’t heard of the SEC’s proposal. We expect the “never reviews” category to be quite out of the loop, what’s surprising is that the regular reviewers are too:

With days left on the open comment period, you better get on it if you have something to say. You can submit a comment on S7-2026-15 here. There are, as of publication time, 77 pages of public comments already submitted. Boy are we going to have fun slogging through that.

On Friday, Grant Thornton had a firm wide call to discuss several things including layoffs, compensation, and grab-bag questions.