Do people know you as an accounting professional when they hear your name? Are you curious about how to define, grow and manage your personal brand?
As you aim to advance your career, you will want to give thought to your brand and then foster it continually in everything you do. Personal branding is not pretending to be someone you’re not. It’s a conscious effort to present your natural self in a consistent way in order to be viewed as a leader in your firm, community and/or profession.
In this webinar, Katie Tolin, founder of CPA Growth Guides, shares strategies developed from her years with accounting firms on how best to market yourself.