It's probably not a complete accident that the new Papa Whiskey Charlie colors were introduced the same year they began their "Trees for Threes" program in Dallas.
PwC US today announced that its Dallas office is partnering with the Dallas Mavericks for the third consecutive year for the "Trees for Threes" program. Part of the Dallas Mavericks overall Guard the Planet initiative, "Trees for Threes" will plant a tree for every three-pointer the team makes at home during the regular season as well as the postseason.
This community initiative brings together members of the Mavericks, PwC employees and Arborilogical Services, Inc. to plant one tree for every three-pointer made at American Airlines Center. Trees will be planted in various parks and schools throughout the city of Dallas next spring.
"We are thrilled to continue our work with the Dallas Mavericks and Arborilogical Services to continue the 'Trees for Threes' program for the third consecutive year," said Tom Codd, PwC's North Texas Managing Partner. "PwC has a long history of serving clients in the Dallas market and a deep commitment to improving the city. We'll be cheering for the Mavericks this season and hope to plant even more trees this year than last."
In March and April 2012, Trees for Threes planted 27 trees at Booker T. Washington High School for the Performing and Visual Arts and 267 trees at Francisco "Pancho" Medrano Middle School and Skyline High School. Mavericks players Vince Carter and Brandan Wright with the help of hundreds of PwC volunteers planted the trees. The Mavericks and PwC have enlisted the help of tree care experts from Arborilogical Services, Dallas Parks and Recreation and the Dallas Independent School District.
So far, 92 trees are to be planted for the '12 – '13 season.
I might be a bit partial but if PwC really wants to make up for the paper loss from its logo redesign, maybe getting behind someone like Ray Allen (who I cheered for way back when he was an unknown playing for the Milwaukee Bucks at the Bradley Center) might be a better idea.
But yeah, great for the environment, producing oxygen and all that.