Deloitte threw their “State of The Media Democracy” survey together for the fourth year in a row, and man are we glad they did. This latest opus informs us that TV is 34% of Americans’ favorite form of media and that it ranks in the top three for 70% of Americans. Viewing hours increased to almost 18 hours a week, up two hours from the same study last year.
The same survey also states that 60% of the U.S. Households have a gaming console including 70% of GenX households. So for many of you, after a long day of opining and complying, you like to go home and pwn some noobs.
Forget — for a minute — about what this reveals about Americans in general. What’s really important is that Deloitte is going out of their way to perform a survey annually that will remind all of us how lazy we are.
This is almost as helpful as as the reports based on World of Warcraft analysis. Keep up the good work, D.
Deloitte “State of The Media Democracy” Survey: Recession Intensifies America’s Love for TV [Deloitte.com]
Study: Interest in TV viewing on the rise [The Hollywood Reporter]
Look. We’re not saying that World of Warcraft is geeky. We’re sure that it’s a very challenging game and some very talented people put it together and continue to work on it. There just seems to be a particular segment of the population that is repeatedly associated with the game. So for the purposes of this discussion, World of Warcraft qualifies as geeky.
We’re all familiar with the reputation of accountants and people that work for the Big 4, so there’s not much to discuss there.
Continued, after the jump
Considering these two factors, why in the name of everything that is good and holy would Deloitte decide to put out an in-depth analysis on “performance improvement” that incorporates said game?
For all impractical purposes, we’re going to ignore any valid conclusions that the authors came to. That’s not what this is about. This about the authors cementing the stereotype of bean counters being not just geeks, but now super-geeks.
Don’t you recognize what we’re trying to accomplish here? There is serious cause for concern. Get someone on this before we get all Glenn Beck on your ass.
The collaboration curve: Exponential performance improvement in World of Warcraft [Deloitte]
Telling new associates to get comfortable is apparently contagious. A tip we just received informed us that a local Bay area firm, Frank Rimerman & Co. is deferring start dates for new hires from September to
July January 2010.
Our suggestion is to starting pwning noobs*.
*The first definition you sick bastards.