Leftovers of the freakishly repulsive cake that McGladrey rolled out for its rebranding was apparently not shared with other offices because the crew in Phoenix/Las Vegas took it upon themselves to come up with another method of celebration.
“After we returned from brand champion training in Orlando, the three of us met to brainstorm for ideas to make our local brand launch fun and memorable. We wanted to focus on more than just the launch. We wanted employees to know that a brand launch is only successful if the brand becomes part of everything they do.”
What exactly was the idea? Another cake? A surprise appearance by Natalie Gulbis? Keeping your jobs?
No, the creative minds in Phoenix/Vegas decided that gathering everyone together and asking them to drink blue Kool-Aid™ was the best way to show everyone that they are in this together. DO OR DIE.
“Asking employees to ‘drink the McGladrey Kool-aid’ sends the message that we all need to be in this together,” says ——. “And there’s no opting out if we’re going to make this effort a success.”
Pardon what is about to follow but…WHAT. THE. FUCK? Forget about the literal manifestation of a corporate metaphor, which is all sorts of lame (no on is schlepping an 800 lb. gorilla into HQ, are they?). Ever heard of Jonestown? Aren’t we all just a little too trusting with this “drink this” attitude? “Hey, just drink this Dixie cup that’s full of what we say is blue Kool-Aid™ because it will bring us all together.”
And you know how they got a lot of people to get on board with this? FREE T-SHIRTS!
“As an added incentive, employees who drank McGladrey Kool-aid from a Dixie cup received their very ownMcGladrey t-shirt.”
All we can say is, don’t walk but run away.
The AICPA has been running the “Feed the Pig” campaign for some time and, until now, we’ve neglected to tell you how freaked out we are by a talking pig in a suit.
It what appears to be some kind of capitalist version of one of the pigs from Animal Farm, the AICPA has decided that getting through to the American People will take a very serious and well thought strategy. So obviously the strategy ended up being a well dressed and articulate pig.
More advertising genius, after the jump
When you think about it, this is most certainly the best approach, regardless of the biological manufacturing debate. A message from a human in a suit will obviously not appeal to anyone and a non-talking piggy bank will not get the point across clearly enough. Talking horses are nothing new and the thought of talking chickens was just too ridiculous.
So talking pigs it is. However, If we were the AICPA, we’d be a little concerned about spread of the H1N1 which could inadvertently confuse some into thinking that if you save money you will end up with swine flu.
If you’ve got your own ideas about how best to communicate to the masses in this campaign, submit them in the comments.