Have you heard of DYKC? We haven’t. It’s not like it’s our job to know what giant accounting firms are doing across the globe at any given moment. Apparently Penultimate Media Systems hadn’t heard of Deloitte’s “Know Your Customer” services either when they registered DontKYC.com in August 2021. Deloitte decided to stomp that out lest […]
In June of last year the AICPA announced it finally managed to convince ICANN — the Internet Corporation for Assigned Names and Numbers — to let it manage the .cpa domain, citing consumer trust in an increasingly dangerous internet landscape. After all, you wouldn’t want Certified Parking Attendants or Citizens of Pennsylvania hijacking that all-important […]
In a deal years in the making, the AICPA announced this week it has finally convinced ICANN to let them manage the coveted .cpa domain. Just in time, too, lest it get snapped up by the Canadian Psychiatric Association or Cut and Paste Artists. Back in 2015, AICPA President, CEO, and Mercy main Barry Melancon […]
Who doesn’t love getting preferential treatment — even if you have to pay for it? Priority boarding on an airplane? TSA pre-check? Yes, sign me up! Really, any type of express lane is downright delicious.
So, the other day we got this gem in the tip box — which, by the way, isn't supposed to be used for crap like this as I have told you people 1,000 times: This website is terrible and very disappointing this year. It is impossible to find comp watch's for 2014 for big 4. […]
Joe Andolino's career highlights as a tax expert will probably not include this little episode: Authorities in Texas took to the Internet to nab seven men accused of arranging to pay for sex in north Harris County during an undercover prostitution sting Thursday. One of the suspects is Joseph Francis Andolino, a 59-year-old senior vice president with Halliburton. An […]
One big concern: once Charlie Sheen continues his epic run (does anyone believe that rehab is going to take?) will the masses be able to survive without Two and a Half Men? Personally, I’ll manage but what about all those American Families that depend on this show to complete that void in their lives every week?
In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Released today, Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities.
The survey results indicate that live viewing on a home TV system continues to be the most common method among individuals for watching their favorite programming, and supporting the notion that traditional television advertising continues to be a viable model. In addition, 86 percent of Americans stated that TV advertising still has the most impact on their buying decisions.
Deloitte’s State of the Media Democracy survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States, revealing significant trends including the power of TV when supplemented by the Internet, a dramatic rise in smartphone adoption, the steady popularity of print magazines, and the emergence of cloud computing as a potential consumer entertainment storage and access solution.
And guess what? Not only are people watching more TV, they’re talking about it more. But not face-to-face: Americans can’t be bothered with leaving the confines of their homes or take their eyes off their computers long enough to manage human interaction and thanks to social media, they don’t have to!
Deloitte’s survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. The survey also reveals that nearly three-quarters of American consumers are multitasking while watching TV. According to the research, 42 percent are online, 29 percent are talking on cellphones or mobile devices, and 26 percent are sending instant messages or text messages.
Perhaps even more importantly, 61 percent of U.S. consumers now maintain a social networking site, where constant streams of updates and discussion forums have made delaying awareness of live TV outcomes a near impossibility.
“Consumers are not only watching television, they are talking about it, and those conversations are frequently taking place in real-time online and via IM/texting,” said Phil Asmundson, vice chairman and technology, media and telecommunications industry leader, Deloitte LLP. “By embracing the Internet as a platform that encourages audiences to participate in discussions about their favorite programs, television is maintaining its hold on the American public. People want to be part of the real-time conversation and they are embracing both platforms in a complementary fashion.
Because discussing the train wreck that is Sammi and Ronnie in real time is crucial to the human experience. Carry on.