All those carrying value versus fair value exercises? Yeah, the nerds in Norwalk say you can skip those, unless – and I'm stealing this example from Compliance Week – you've got a new Coke situation on your hands: The Financial Accounting Standards Board (FASB) today issued Accounting Standards Update No. 2012-02, Intangibles–Goodwill and Other (Topic 350): […]
Henry Blodget crucifies Demand Media today for their accounting treatment for the cost of their “army of freelance writers” as the company attempts to go public.
But before we get to that, first a little quick and dirty for those of you that don’t surf the web all day (like some people we know). Demand Media runs “content farms” like eHow, Livestrong.com and Cracked. To put it simply, the idea is that aggregating freelancers in this fashion is much more efficient “