Aronson

Aronson, LLC Spent $100,000 to Give iPads to All of Its Employees

[caption id="attachment_52044" align="alignright" width="260" caption="Excitement is relative."][/caption]

Has your firm shown you any appreciation lately? Made you feel loved? Did you have a single reason to be thankful for anything last Thursday? For some, the answer is a resounding “Hell no.”

This is not the case at Rockville, Maryland-based Aronson, LLC who shocked the pants off all of their 200+ employees with iPads at their annual meeting.

Why would a firm would do this, you ask? Is management trying to a prevent a winter exodus? Was it a banner year for the firm and they opted to spread the wealth around? Maybe. But right now they’re going with “appreciation” and a anniversary:

Aronson LLC, the Mid-Atlantic region’s premier public accounting and consulting firm, surprised its staff at its November Annual Meeting by handing out over 200 iPads, one for each and every Aronson employee. The company’s offering, valued at nearly $100,000, was made both to celebrate the firm’s 50th Anniversary (coming in 2012), and to demonstrate appreciation for the employees’ dedication and hard work.

Motives notwithstanding, it beats kick in the shins. All non-Aronson employees may commence envious bitching as they see fit.

[via Aronson]

Competitive Poaching Isn’t Just for Big 4 Firms; Dixon Hughes Goodman Picks Up an Aronson Senior Partner

We’ve chronicled many cases of poaching in these pages, focusing mainly on PwC’s harvest of KPMG partners. You may have thought that this type of competition occurred between the top firms with the occasional outlier of an obscure firm catching a Big 4 fish. Not so! Accounting Today reports that a super-regional [?] firm also doesn’t mind mixing it up with its smaller rivals:

Lisa J. Cines, CPA, has joined super-regional firm Dixon Hughes Goodman LLP as managing partner of the firm’s Rockville office. Previously, Cines had spent almost 30 years with Top 100 Firm Aronson, including serving as managing officer from 2001 to 2010. Most recently she was partner-in-charge of business and corporate development.


Thirty years at a firm including nine years as a managing officer isn’t anything to sneeze at, so this jump from Rockville, MD-based Aronson – a firm with approximately $56 million in revenues – to DHG who has roughly $280 in revenues (both numbers based on the most recent stats) this late in one’s career makes us wonder. Perhaps you can read between the lines for us:

“Dixon Hughes Goodman represents the future of accounting – a firm with a commitment to market niches and depth within its areas of service,” she said. “I look forward to this new phase of my career with such a dynamic organization.”

Maybe pinstripes are a little too prevalent at Aronson? That’s the theory we’re going with at the moment. If you’ve got other ideas, let us know.

Cines Joins Dixon Hughes Goodman [AT]