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Tag: AICPA

Why I’m Going for the CPA

Caleb recently published a post posing the question, "What’s the Future of the CPA Brand?"

This question was prompted by some AICPA research showing that while the CPA brand still has a lot value, there’s a growing threat from non-CPA professionals who are providing specialized services outside the core services — tax, accounting, and audit — typically provided by CPAs.

What’s the Future of the CPA Brand?

Brand is one of those business concepts that everyone knows about but few understand. When people talk about the Apple BRAND every murmurs approvement and nods as if to say, “That’s a strong brand!” but they’d have a hard time explaining why.