Category: DWB

KPMG’s Layoffs in Advisory May Have Made Room for Some Auditors

Happy Hangover Thursday, folks. Hopefully the green food coloring washed off easily this morning.

I was out networking with my Irish brothers last night in midtown New York, quite a few blocks north of my normal after-work locale. Second Avenue bars full of cold beer and burned out white collars, St. Patty’s Day was a welcomed Wednesday relief for those in busy season. The day was over, the night was turning late and, for once, shop talk was put on the back burner. That is, until I heard the phrase “Uncle Peat” used as the object of affection bitterness for a toast.

Obviously, I couldn’t resist.


DWB: “Are you guys auditors?”

Auditor 1: “Yeah, over at KPMG. Hopefully not for long, though.”

DWB: “Nice, nice. Moving on to better things?”

Auditor 2: “Hopefully.”

Auditor 1: “Not soon enough.”

A round of drinks later (toast to Uncle Peat not included) and these Irish-for-the-day gentlemen filled me in about an email circulating around KPMG’s NYC audit practice regarding a temporary rotation into the Transaction Services (TS) practice. TS specializes in mergers & acquisitions work and was — most likely — hit steeply by the rounds of the falling guillotine back in 2008 and 2009.

How does a practice that was hemorrhaging money and resources a year ago now have business blowing through the door at such a fierce rate? If you read anything beyond the usual busy season distractions, it’d come as no surprise to you that the markets are slowly picking up. But service firms typically lag in response, both on the positive (Woo-hoo, new business!) and negative (Sorry, this isn’t about you – this is about the numbers) sides of the equation. Nonetheless, Uncle Peat’s auditors should be leaping at this opportunity. A rotation out of audit can be refreshing, even in the quieter months of summer.

Did KPMG’s advisory shake up and realignment pay off? Is the firm’s leadership blowing smoke to perk up the down-trodden auditors currently drowning in busy season? Was a picture of a giant carrot on a string used in the email? If you received this email, I’d love to read the text. Last night’s informants promised to send it over, but they probably called in with emergency doctor “appointments” this morning.

Three Things to Remember When Changing Accounting Careers

Happy Friday, folks. Hopefully with busy season ending soon, this marks the end of your work week. If not, well, keep reading. Maybe we can change that.

As I mentioned on Tuesday, you might be feeling the tides of change in the next few weeks in your office, whether that be with your personal career or with co-workers dressing better than usual.


• It’s about the total package – Even in the glory days of post-SOX rulings and lush amounts of advisory services work, public accounting has never paid close to what the private sector provides. When looking for new positions, know that you should not be expecting to find 50%-100% salary increases. It can be expected to find base salary increases to fall into the 10-15% range. Why? Because honestly, the stories told over warms beers at your last work function were grossly overblown. Sure, the occasional rock star accountant makes the leap from newly christened manager to controller of a small fund and landing on a cushy financial pillow. The monetary difference between public and private (and I’m speaking of financial services) rests in the annual bonuses:

Senior Associate, Big 4: $70,000 salary + $5,000 bonus = $75,000

Fund Accountant, XYZ Hedge fund: $80,000 salary + $30,000 bonus = a no brainer

These numbers are general but realistic for today’s market. Keep these in mind as you reach for that red wax pencil.

• Be realistic about your next job title – You’re an accountant. No, you can’t be a trader. No, front office is not for you (yet). You need to be honest with yourself and really scrutinize the experience you’re building in your current role. Working on a private equity fund-to-fund will not prep you enough to slip into a fund accounting role at the P/E firm of your choice. Mold your career experiences to fit what you want to do. The right recruiter will manage your expectations, which leads us to…

• Start out with multiple recruiters – Finding the right recruiter is like finding a career counselor. Some will be pushy and force unwanted jobs on you. Others will take the time to polish your resume, help you realize the steps you need to take to work toward your ideal job, and only pass along relevant job opportunities. Consider a recruiter like this a blessing. And don’t forget to pass that person’s contact information on to your buddies. They helped you; return the favor.

Three Signs That It Might Be Time to Get Out of Public Accounting

Busy season is rounding the corner and, if you look carefully, you might be able to see the light at the end of the tunnel. Squint. No I swear, it’s there.

My posts this week will shift from social media to the potential job market. As a public accountant, you should always be cognizant of the fact that you have the ability to continuously develop your strengths and mold your career path. Want to pursue of a career in hedge funds? Network within your firm to be staffed on the right engagements. Need to add tax experience to your resume? Seek out a rotation.


Here are three signs that you should get you thinking about exploring your options.

1. You’ve got your CPA – This might go without saying, but many people enter the public accounting industry with the “two years and done” mentality. Pass the CPA, earn some experience stripes, and get the *$@% out. There’s nothing wrong with this, but don’t expect to $100K jobs to be jumping into your lap. The average salary bump for younger staff from public to the private sector can range from 5-10%, usually topping out around 15%. If this isn’t enough of a bump to seriously consider a private job, don’t lose sight of the quality of life improvement a new job can bring. No, not the smoke and mirrors your firm is promising you. The real deal.

2. Someone you know is interviewing – Believe it or not, the job market is actually improving. The hiring freezes on many financial firms is now limited largely to supporting roles (i.e. HR folks like myself). Hedge and private equity funds are picking up their hiring as the markets begin to thaw. Recruiters are not wasting their time with interviewing individuals for the sole purpose of interviewing. So take note next time your senior staff member has three doctor appointments in a week; perhaps you should be “coming down with a nasty bug,” too.

3. Recruiters call – and you listen – Speaking about recruiters, be prepared for an onslaught of calls. Their timing is no coincidence. The private sector has been shuffling around over the last few months (remember when your client contact suddenly went MIA?), and as the cycle goes, the newly opened private jobs will inevitably be filled by auditors and tax accountants from public. Listen to the cold, scripted calls; be open to a pay increase and better work hours; reclaim your weekends. It can’t hurt to listen to the (substantiated) claims that you’re undervalued in today’s market.

Newsflash: you are grossly undervalued.

Are the Edgy Efforts Really Necessary for Recruiting Accountants?

PwC’s Branding Week taught us nothing we didn’t already know.

So as you may recall, PwC launched its massive PR campaign two weeks ago, wrapped up in super-PR spin in this clip from ABC news:


Even if you sat earnestly with pen in hand, I doubt you had any significant takeaways from the video. “Networking starts with the people you know.” “Students should be aware of what they post online.” “Careers are a marathon, not a spring.” Really? For a moment I thought networking was accomplished by connecting with complete strangers on LinkedIn. Please.

Don’t forget about Deloitte’s push to join the 21st century, albeit it a few years late. Talk of Facebook pages, Twitter feeds, and YouTube channels, oh my! Come ON. Walk into a campus lecture hall of 100 students and you’ll find 97 of them tapping away on their cell phones. Are they tweeting? Hell no. This generation finds Twitter boring. They need more (as in pictures, tagging, communication channels) than Twitter can offer. Blah.

At the core of it all, are these efforts really necessary? The fundamentals of supply and demand will always make accounting majors one of the top recruiting prizes on college campuses. The major consistently has a top-five placement rate after graduation. Both the accounting firms and the private sector will continue to flourish as hiring grounds.

Then why bother? We all know the profession is sugar coated with promises of worldly travel or volunteer release time; the need for the best and brightest is no secret. That is, in itself, the answer.

Anyone can recruit an accountant, but the best and brightest are chased. Hounded. Stalked. All in the name of tweets.

Thinking Career Change? Big 4 Probably Isn’t for You

A reader posed a question to one of Caleb’s posts last week with regards to, “how to get into one of the big four accounting firms as an entry-level auditor when you are a laid off baby boomer with many other experiences?”

My short answer — in so many polite words — is why would anyone want to do that? Even as a recently laid off baby boomer, I can only hope that your career, up until its unexpected termination, was fulfilling. Contacts, networks, referrals, and references; all of these resources should be tapped out before considering a complete career change.


On a more basic level of necessity, I doubt that an entry-level career (well below the average Big 4 salaries earlier discussed) starting between $48,000 and $60,000 is ideal for a baby boomer. This is before the return on investment is even discussed. If I was a recruiter and had to choose between hiring a green recent graduate with minimal zero family obligations versus a baby boomer, parent of three, coming off of a recent firing, the answer is simple. The young buck will complain less, cost less in insurance terms, and has a recent education that can be molded to fit the firm’s methodology.

The typical public accounting career path is set: graduate from school, start career with a Big 4, take your punches and roll up the ranks. Those still standing in 10-12 years make partner. Burnt out souls need not apply; there’s always the private sector.

There are a few exceptions to this rule of thumb. The experienced hiring departments of the Big 4 are consistently recruiting specialized talent from the private sector. Ten years ago this centered heavily around the IT departments, as firm security practices grew exponentially (gotta love those SAS 70’s). Tax specialists are always in need. Many of the firms poach experience from government work, which is about as plug-and-play of a situation as you could hope for.

More on the volatility side of things are the firms’ advisory practices. Through 2005-2008, experienced hiring for the forensic, corporate finance and M&A practices tried desperately to keep up with growth opportunities. Turn the page to 2009 and where do you think the axe fell the most? No question it was the advisory lines. But even now as the markets shed thousands of jobs, a supply of raw talent appeared on the horizon for the Big 4 to gobble up. It can oftentimes be a rollercoaster of both potential and risk, but generally the best opportunities for experienced employment can be found here.

Deloitte Polishes Its Online Recruiting Presence but Who’s Listening?

A few weeks back I talked about the flashy websites the Big 4 have invested in for recruitment purposes. For those of you DT’ers still wondering where your raises went, the answer is now clear.

Facebook, Twitter, YouTube, and a brand new (interactive!) recruitment website. DT is completely revamping their online presence.

Seemingly launched the same week as PricewaterhouseCoopers’ personal branding campaign, DT’s overhaul is much more comprehensive. The Twitter page already boasts 1,500 followers; its unique twist is that employees take turns tweeting about their daily work. Interesting approach, only if you remember to log in to the Twitter page and read the biography of the weekly tweeter.


Deloitte’s YouTube approach is similar to that of KPMG’s established page; clean and consistent website hosting professional videos. One of the videos, entitled “What if your work mattered to the world,” delves, umm, deeply into the importance of cow manure on the job. Taking the term “shitty job” quite literally, I suppose.

Finally, everything is nicely tied together with a flashy site showcasing – shockingly – its youngest and brightest employees. Stories, videos, and links to various DT pages make working for the dot seem downright enjoyable and fun.

The question remains, though – who is this targeting?

From my brief experience on the sites, there’s still no direct way to contact the recruiter responsible for a particular school (PwC boasts the only clear option). There’s no way to ask questions, request feedback, contact the recruiter who’s business card just went through the wash.

This maneuver of hiding behind a flashy website is a running theme for corporate recruiting websites. Why? Why not? The employers hold the cards. The recruiters mailboxes are already overflowing. And if you’re a top student on campus, trust me, the recruiters will find you. So why the website?

See the Joneses out there in front? Yup, better go catch them.

We’re still at a point in the social media world where no one really knows what works best. Facebook has been all the rage for teenagers and young adults, but now that older generations are joining in swarms (i.e. creepy overprotective parents) , there has been a shift of concern among younger users. Twitter is a cluster of a mystery, but the it’s a cluster that everyone (including me) is going along with.

The Big 4 marketing gurus are no different. They know that the recruiters will do the legwork to find the best candidates. They know students will talk to their professors for advice, and listen to their older friends who interned elsewhere.

Perhaps in the end the websites, tweets and cow videos are for the helicopter parents. Seriously. Recruit the parent, recruit the student.

PwC Wants You to Know Your Elevator Speech

By now busy season is causing many of you to burn the candle from both ends and I have little doubt that you’d have a few choice words if you found yourself sharing the morning elevator ride with your firm’s CEO.

No fake smiles or warm-felt appreciation for your job. But as much as you’d like to punch The Big Boss in the spleen and kindly ask for your personal life back, you’d find yourself grinning and bearing it, and maybe even thanking them for the excellent work / life balance initiatives.

Ha. Balance.

Well, PricewaterhouseCoopers still believes in the elevator speech, or at least their recruiting team does. Personal Brand Week kicked off on P. Dubs’ Facebook and recruitment pages yesterday with the first lesson. The week’s schedule is as follows:


• Monday – your elevator speech
• Tuesday – your passion
• Wednesdsay – your network
• Thursday – your online brand
• Friday – open to change (career momentum)

As soft as these topics may seem, the worksheets provided on the site can be a starting point for those of you already in the midst of your careers. Forget the elevator and the high-up partners. This should go for everyone above you that you’ve worked for, no matter how briefly that experience might have been or where you happen to bump into them.

Take the elevator speech idea: knowing how to succinctly articulate your position and experience within the firm is important. It might sound trivial, but remembering the name of your first manager-who-recently-made-partner and name-dropping this individual can be beneficial. Same goes for what clients you’ve worked on. Mentioning how you worked on XYZ bank and that you found the work engaging and something you want to experience more of could spark the interest of the your target.

Like I mentioned, this conversation can take place anywhere. In line at the cafeteria. Your building’s shoe-shine or newspaper stand. Even the end-of-busy-season party is an opportunity.

There is a fine line between sounding sincere and sounding manufactured (ask Tiger Woods). The last thing you want to come off is an overzealous associate who stalked down the leading tax partner only to say how much you appreciated the opportunity to work 14-hour days. Be genuine but avoid sounding rehearsed.

Gen X Accountants, Here Are Four Ways to Cope with Your Millenial Co-workers

Judging by the timing of the comments, it looks like many of you were burning the oil on Sunday; sorry to see that. As always, thank you for your discussion. Picking up where I left off with Generation X, my advice is simple:

Know your competition – With the job market consisting of 80 million Baby Boomers and 78 million Millennials, the 46 million Generation X’ers out there need to realize the statistical battle that lies ahead. Accept the inevitable – you will be working side-by-side with Generations MY regardless of their competency. Sure, they might be “whiny, work-dodging, self-satisfied wimps” as GC commenter champmonkey expressed so eloquently; but it’s only a matter of time before these wimps are pawning work off on to you, Gen X.


Roll up your sleeves – And grab a shovel, community service is here to stay. Entrepreneur.com recently cited a Harvard poll that “found that 61 percent of Millennials feel personally obligated to make a difference in the world, and a full 78 percent believe that companies have a responsibility to join them in this effort.” Your firm’s recent (past five years) attention to community service issues and providing tangible options to employees is not because Scrooge suddenly had a heart – these were direct and purposeful recruiting strategies clothed in heartfelt intentions. I’m not saying this is a negative, quite the opposite. Nonetheless, be prepared for programs like Ernst & Young’s corporate responsibility and KPMG’s Build-a-Bear event to become staples.

Attention to detail – As another commenter on last Thursday’s post noted, multitasking has a primary downside – tasks simply take longer to complete. Although the MY generations are becoming increasingly efficient at multitasking (have you seen them text?!) not enough can be said for being responsible for one’s work and seeing tasks through to their completion. Your bosses know this; your clients know this; you thrive on this. Use this to your advantage and, by all means, beat this habit into the minds of your tweeting/Facebooking subordinates. On the flip side you need to understand that Generation MY is not going to wake up one morning able to burrow through a day’s work without staying connected to the outside world. It is an engrained part of their daily lives that needs to be accepted, not smothered out like a fire.

Get used to hand holding – It’s going to take time for Generations MY to comprehend the essential need for better work, honest ownership of one’s responsibilities, and understanding that “me” in team is a crock. There will have to be acceptance and understanding from both parties. Drop the bogus mindset that “it is what it is” and begin to actively try to get along.

That means you too, Millennials.

A Wake-up Call for All Gen X Accountants

A potential client of mine was presenting its case to my firm a while back. The presenting team consisted of senior leadership, management, and staff members; all of which were professional and polished in their demeanor.

The presentation was divvied up between members, with much of the discussion being led by the management and staff. When it came time for the closer – the make or break – a fresh-out-of-college kid stood up and delivered one of the best deal closers I’ve ever experienced.

At the conclusion of the meeting I took a moment to catch up with the young professional who delivered the knock-out. I asked, “Why were you the teammate to deliver the final pitch?”

“Easy,” she responded, “I volunteered to do it, and no one objected.”


Generation X’ers — those of you born in the 60’s and 70’s — are in a tough position, and it’s you that I’d like to address today. Above you are the Baby Boomers; sucking the well and its resources dry for every last drop. Sure, they’re holding on too long but who is kicking them out? Who is applying the professional pressure for them to move on? Look down.

Below you (but quickly rising) is the Future – Generations Millenial and Y (MY, for short) are ready, willing and capable of busting through the corporate door and crossing the finish line ahead of you. They multitask, network, and socialize better than ever thought was possible. Their collegiate education went beyond debits and credits – group projects, public speaking tasks, and teamwork were the norm. And they’re connected!

They are maturing in a digital age that makes them comfortable with who they are. They are “friends” with a 1,000+, sharing photos, comments, and personal tidbits about their daily lives; something Generation X is used to sharing with buddies over beers or at home with the family. Most significantly, Gen’s MY are opportunistic. Their college and job applications were filled with Habitat trips in Guam, hospital philanthropies, and more part-time, non-paid work than you can imagine. Why? Because not only do they care about traveling the extra mile – they see the personal gain that comes with it. This is exactly why the 20-something year old staff member delivered the closing speech to my firm.

The problem is not whether the staff member had the right or the talent to be trusted with the responsibility. The question is – why didn’t one of the three senior managers step up? They obviously didn’t see the opportunity in front of them.

Let this simmer over the weekend, Gen X’ers. Next week I’ll be addressing what you can do to speak up and be seen from valley between the Boomers and Gens MY; otherwise known as where you currently sit.

Three Social Networking Tips for Accountants

Depending on where you’re working these days, you might already be or soon to be under snow. Why not put that much-needed day “working” from home to benefit your next career move? Here are three steps that you can take now to better your social networking profile to prepare for post-busy season.

• Update your LinkedIn account – When was the last time you refreshed your LinkedIn account? Dig up the password, log in, and revamp your profile. Those 23 requests sitting dormant in your inbox? Accept them. Update your work experience. Include details about both the industries you work in and the responsibilities you’ve accrued. Remember, recruiters are constantly filtering through LinkedIn profiles looking for potential matches.

Also, make sure you upload a respectable picture. If it is something you wouldn’t want your client seeing, pass on it. But whatever you do, do not leave the picture option blank. Recruiters are much more inclined to review a potential match if the profile includes a picture. Worst case scenario – have your roommate, significant other, or spouse snap a photo one morning before you head to work (the post-work look of disgust should be avoided).


• Be socially responsible – No, I’m not talking about going out and saving the whales. For those of you who are active on social networking sites, you need to be cognizant of the fact that you’re constantly creating an online footprint.

Facebook – Double check the settings in your Facebook account. Facebook is continuously altering these; oftentimes the new defaults leave your information wide open for the general public to see. Your Facebook profile — including status updates, wall posts, and photo albums — should be off limits to viewers who are not your Facebook friends. Speaking of photos, lose the keg stand picture from senior year. You wear a button-down shirt to work now.

Twitter – The email address on your resumé is most likely connected to your Twitter account. Block your tweets from the general public if you are discussing things you’d rather not share with a potential interviewer.

• Dig up those old recruiter emails – You know the ones I’m talking about. They’re cold, robotic emails that tease you on random weekday afternoons. Typically they’re titled, “New Opportunities in hedge funds” but the more apt title is, “How to get the $*@! off your current engagement and home in time for dinner.”

Dig through your old emails and find some of these. Read through them. See what sparks your interest. At the very least, try to figure out what you want to do next, what qualifications you already have, and what you can do to prepare yourself for the next step. Your current engagement might be providing you an opportunity to expand your skill set; jump at that possibility.

CPAs Friending Potential Clients? Only Time Will Tell

Earlier this week I caught a link from @CPA_Trendlines about the “next generation” accounting firm. The article spotlighted Blumer & Associates, a second-generation firm in South Carolina trying to find its niche in tomorrow’s market. With an eyebrow raised, I continued reading:

Blumer’s “new management” theories, for example, mean a ruthlessly honest kind of client focus, including three essential hallmarks:

• a sharply defined niche focus,
• a “clean” client list and
• innovation “to create new services as awareness of client needs grows.”

Sure, this theory is great if your firm consists of fewer people than most Big 4 engagement teams, but I nonetheless nod in recognition and approval to the idea of change. It would be hard, however, to apply these thought practices to today’s large firms.


Just for kicks:

Niche focus – You mean spreading thin across every crevice of market opportunity, right?

Clean client list – Oops. Oops again.

Innovation – Slow moving giants are just that. Slow.

Lost in the article’s comments was commentary from management consultant Rita Keller commending Blumer’s challenge to the “one size fits all” approach: “[T]he next generation of leaders will create organizations that are more nimble and open to continual change and new ideas. They will not get new clients at a Chamber networking event, they’ll get them from Facebook and from blogging. They will keep in touch with referral sources on-line, not at lunch.”

Don’t scoff; this might very well be true. The long-term advantages of networking sites like Facebook and LinkedIn are nothing more than “what-if” conversation bits better suited for the Twitterverse and blogs like this place. But think about it – Millennial’s are connected to hundreds if not thousands of people on Facebook.

These networks started in high school or college and will only grow organically as their careers expand and evolve. Friends and colleagues will move on from public accounting, and their new careers will be accessible via newsfeeds and status updates. Facebooking stalking will have a new (and potentially profitable) purpose.

Will shaking hands on the back nine be replaced by wall posts? Probably not, but the Rolodex is becoming irrelevant right in front of our eyes. Why pick up the phone when a brief Facebook message or direct message Tweet will suffice? Boomers can object all they want, but person-to-person interaction is well on its way out of fashion.

Just don’t go poking that potential client; at least not right away.

Managing Diversity for the Accounting Firm of the Future

E&Y tweeted an interesting release this morning regarding their outlook on cultural diversity and how it relates to future success, both at their firm and in tomorrow’s global economy. I encourage you to read the full text (linked above), but here is an exercept I want to focus on:

“Our recent study “Redrawing the map: globalization and the changing world of business” reveals that the boards of many global companies lack the diversity to deal with intercultural challenges. At the same time, they cite the need for internationally experienced staff as the most important cultural factor in conducting business globally.”


Every firm is well aware of the importance for cross-cultural efficiencies as an accelerator to getting business done in the global markets. I agree with the article’s point that, “If an organization does not leverage the potent weapon of diversity, it risks limiting its creative potential and ultimately losing its competitive edge.” This is absolutely true. But how does a firm balance the “need” for cultural diversity with the reality that the leadership of many clients oftentimes resembles more of an Old White Man’s Club than that of an idealistic HR workplace? From schoolyard to the boardroom, we as people are naturally drawn to the bubble of comfort created by surrounding ourselves with those who are similar to us; commonalty breeds security. Think back to your last happy hour or the lunch table in 4th grade – what has changed?

On a personal level, E&Y isn’t failing at its internal diversity efforts; per Caleb’s post last week, they are second among the Big4 in terms of overall diversity hires (29%) and their male/female ratio is an even-steven 50%. These numbers are most likely bolstered by increased retention over the last 18 months as well as a focus on diverse hiring from the campus pipelines.

That’s not to say that the ongoing effort to strike a better diversity balance is unrealistic or futile. The next generation of partners (i.e. you new associates sweating through your first 80 hour workweek) are better prepared for the global workforce than the average 20 year veteran partner. The influx of group work, community service, and international students enrolled in American higher education institutions remains at the origin of preparedness. Couple these attributes with the fact that these colleges and universities see the statistical advantage to stirring the Diversity Melting Pot, today’s students are prepared more than ever for the corporate boardroom. If only you could send your partners back to experience the same thing.

The challenge for any firm lies in managing the differences created across cultures and generations. The basis of this responsibility lies within personal relationships formed between colleagues; something that no report or Fortune statistic can analyze.

You can follow Daniel Braddock, your friendly Human Resources professional, on Twitter @DWBraddock.