£3,000 ($3,600) a month. That’s how much Tanvi Shah made in audit before she decided to quit Big 4 for good and make her social media side hustle a full-time gig.
Shah said that before giving up her corporate job, managing a side hustle felt like having a double life. She became aware that past managers were viewing her posts and that made her cautious. “It felt like I was Hannah Montana coming back from working and doing something completely opposite but I am multifaceted.”
From what we can piece together without spending all day creeping on LinkedIn she started with PwC in 2016 as a Banking and Capital Markets Associate, was promoted to Senior Associate after three years, then left in 2021 to work for KPMG an Assistant management consultant manager for a year [sauce: this website].
It doesn’t appear that she’s making a ton of money from this, then again she wasn’t making that much before either.
“The goal has been to match my salary of £3,000 ($3,600) a month. Fees for a post starts from £200 ($242) but sometimes a large brand will opt for a content package, such as an Instagram reel and a TikTok video. The biggest deal has been £1,500 ($1819) for one brand that wanted three pieces of content.”
The real motivator according to her was better mental health. “When I am working for myself as a creator I can manage my mental health by setting boundaries,” she told Insider. “If I decide for a week that I can’t work I won’t be out of pocket because of last month’s earnings.”
In a YouTube video about why she quit Big 4, she specifically mentions her last busy season pushing her over the edge. “I’ve done a couple of busy seasons before this and I’ve always felt like the hours were long but they were manageable however this time I truly truly felt like these hours were no longer manageable,” she said [4:45].
Before she started putting more effort into her content she had a modest 5,000 followers on Instagram. That doubled to 10,000 early on in the pandemic and now she’s sitting at 38,000 followers on Instagram and about 70,000 on TikTok. Only 3.7K subscribers on YouTube but whatever.
So there you have it. Who needs six figure industry offers when you’ve got Instagram? Just remember to ignore the haters.
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This 26-year-old influencer quit her corporate job at a Big Four accounting firm to become a full-time content creator [Insider]