Author: Adrienne Gonzalez

Adrienne is a 15-year veteran of the accounting industry, if by "veteran" you mean "vulture prowling the periphery of the profession waiting for something exciting to happen." She has been spewing vitriol on Going Concern since the site was founded in 2009. A former CPA review employee, she has sat through more FAR classes than any CPA exam candidate ever could -- even one who has failed FAR seven times -- and can still recall most of the mnemonics all these years later.

How Much Harder Is REG Going to Be in 2011?

Well we’ve reached the end of our 2011 wrap up series so here are FAR, AUD and BEC if you missed them.

Let’s skip the pleasantries and get right into what you’re dying to know, how bad is Regulation going to be next year?


Things they are a-changin’…but not much – The good news is that REG is hardly changing at all. After all, you can’t test international standards of federal taxation as globalization hasn’t completely taken over so don’t expect to see much different content-wise come 2011. You will see the new simulation problems and notice there are no longer written communications. But beyond the cosmetic changes, the actual content that makes up Regulation will be quite similar to what’s already being tested. Of course, that is true across the board as a good 90 – 95% of what is being tested will still be tested next year if my gut feeling is still any good. You guys have to remember – next time you are freaking out about new exam material – that CPA exam questions are difficult to develop and the AICPA Board of Examiners isn’t about to trash all their useful questions just to start testing you on the international stuff.

Tax year overlap – One thing to keep in mind when taking REG – in the first two windows of the year you can be tested on both current and former tax year numbers. This means if you take it in January of 2011 you may see 2010 tax numbers or you may see 2009 or a mix of both. Chances are the newer numbers will not make their way to the exam (hey, the AICPA BoE is super busy getting those IFRS questions in working order!) but just something to be aware of. That doesn’t mean you have to memorize tons of different tax tables but it would be wise to stay up on tax changes in the year ahead as many tax rates are still in the air at the point many review courses are rushing to go to print.

Who said anything about ethics? – Ethics and professional responsibility are moved out of REG and put back into AUD except for those pertaining to tax practice and will still be tested about the same as 2010: 15-20% versus 15-19% in 2011. Business law will carry less weight, making up 17-21% of all questions. Federal tax procedures get a boost from 8-12% in 2010 to 11-15% in 2011. Great news for those of you who really do not like taxes, federal taxation of entities gets a downgrade from 22-28% to 18-24%. Individual tax stays about the same, going from 12-18% to 13-19%. Don’t expect much of a break, it is Regulation after all.

Other than that, REG won’t see much of a change. Business structure (partnerships, et al.) has been moved out of BEC (rightfully so) and will only be tested in REG but you already know most of that stuff if you have passed either section in 2010.

If you can, I advise holding off on Regulation until the last two windows of the year so you have a better chance of getting only one year of tax numbers (the AICPA will generally test the previous year’s tax numbers) but if you are looking for a good one to hold off on taking until next year ahead of the CBT-e changes, REG would definitely be it.

Good luck and we’ll see you on Friday!

Oh and in case you didn’t get the memo, if you have a CPA exam question for us (for example, which part can I procrastinate on until the very end of 2011?, Is farting allowed at Prometric?, How can I tell my girlfriend to leave me the hell alone and let me study? etc etc), do get in touch.

How Much Harder Is AUD Going to Be in 2011?

Continuing with our previous posts on the 2011 CPA exam for FAR and BEC, we proudly present one heck of an Audit wrap up for those of you planning to take it next year.

Audit, unfortunately, is the one section that I think will be just a tad harder than it is this year but only in one small area. We’ll get to that in a minute.


Simulations – As with FAR and REG, Audit will contain 7 smaller simulation problems next year (called “simlets” or “task-based simulations”) instead of two large simulations. Written communication is gone and placed into BEC. Since AUD was the largest exam time-wise up until now, a half hour will be moved out of Audit and put into BEC. Now 4 1/2 hours, it will be cut down to 4. Since AUD is often one in which candidates run out of time even in 2010, it is all that much more important to learn important time management strategies to assure you do not run out of time.

MCQ – Multiple choice questions will make up 60 – 70% of your score while TBS (task-based simulation) problems will make up the remainder.

Research This is where Audit gets tricky and why I feel it is the only section that will be slightly harder in 2011 than it is now. Currently, research is just a tab buried in simulations and frankly not worth your time unless you have tons left and really love looking through the Code of Professional Conduct (or need something to copy for your written communication, though we would never recommend such a thing).

In 2011, research will be its own TBS with the same weight as other simulation problems (if graded). For FAR and REG this isn’t much of an issue as you only have the ASCs to dig through in FAR and just two sets of code for REG. But for Audit, you have a grand total of TEN different sets of code to search; the Code of Professional Conduct, PCAOB ASs, SASs, SSARS… you get the point. It wouldn’t hurt to try out the new research problems on the AICPA’s website here so you can get an idea of what you are up against. It is very similar to 2010’s research except that it is on its own and actually worth a couple points.

Ethics and Independence – Content-wise, professional ethics and independence are moved out of REG and into AUD (except those that pertain to tax practice, which will continue to be tested in REG) and international audit standards will be peppered in throughout. Planning the engagement will now make up 12 – 16% of problems whereas before it accounted for up to 28% of this section. Internal control is upped to 16 – 20% (from 12 – 18%). Audit procedures will get far less testing than in 2010, going from 32 – 38% of questions to 16 – 20%.

Hope that helps and see you on Tuesday for our last 2011 wrap up, Regulation!

Facebook and Twitter Get Used in a Penny Stock Scam

Before we can get into this particular penny stock scam, it would be wise to define the penny stock scam for the uninitiated. It’s a pile-in, financial porn pump and dump. These particular crooks decided to take to Twitter and Facebook to get new fish to buy into their easy to fill 2×1 matrix. Since Twitter is inundated with all level of bizarre MLM bots and pyramid scheme tweet spam, it’s easy to see how an effective a tool it can be in perpetuating financial fraud.


The Manhattan DA’s office says 11 of the 22 participants used Twitter feeds and websites to lure “investors” (read the fine print, people) to buy a bunch of cheap stocks they’d artificially inflated. They made off with $3 million and “investors” lost $7 million.

I use the word “investor” loosely. If you’re getting your stock picks from some spammy Twitterfeed that isn’t even run by a human being (or solely from one who is, so far you aren’t required to register with the SEC to talk about stocks on Twitter) maybe you had it coming. So far we haven’t seen the offending tweets, if you know where to find them let me know.

Penny stock scams are not limited to Twitter and even former SEC lawyers have been convicted of using them to take advantage of gullible “investors.” Like this guy, who brought civil cases against white collar criminals for 15 years in Fort Worth and ended up getting 8 years in federal prison for his pump and dump activities. It’s unclear if he used social media in his crimes but if he came from the SEC, chances are he’s more into porn than Twitter.

Filed under: doing it wrong

Facebook & Twitter used in stock fraud: U.S. prosecutor [Reuters]

How Much Harder Is BEC Going To Be In 2011?

Following the awesomeness that was our “How Much Harder Is FAR Going To Be In 2011?” post, I figured it would be a good idea to go over each section to compare this year’s CPA exam with next year’s. Today you’re lucky to get a good BEC wrap up.


Written Communication – As stated last Friday, written communications are moving from FAR, AUD and REG to strictly BEC. This is good (and possibly easier) for most of you as writing can be a right-brained activity while the rest of the CPA exam mostly tests your left brain’s ability to process and digest information.

If I were taking the exam, I’d relish the opportunity to have three attempts at essays (since it might make up for my pathetic understanding of cash flows) but for many of you this is a weak area. That’s fine. In 2011 you’ll only have to try it once with three BEC-related WCs. You still do not have to get the answer correct but simply have to A) write like you have at least some sense of what a “business memo” contains B) not misspell any words (you get a spell-checker in 2011, no excuses) and C) stay on topic.

Easy. Currently you get two written communications in three different sections, while in 2011 you will get three written communications in one section.

No Simulations – Contrary to rumors I am still hearing for some unknown reason, BEC does not and will not contain simulations in 2011. It may not contain them for some time or the AICPA BoE could get creative and start testing them out in a few years, it’s hard to say but my understanding is that they are happy with written communication in BEC for now. Between you and me I imagine part of the motivation behind this is getting all of you off their backs about the fact that a multiple choice only exam section still takes the same amount of time to grade as more complicated sections like FAR, AUD and REG. But what do I know?

More Econ, Less IT – As for actual BEC content, IT will be more lightly tested while econ will carry more weight. Econ goes from 8-12% of questions to 16-20%. A new area, operations management, will make up 12 – 16% of questions you see. Business structure (partnerships etc) goes back to REG where it belongs and corporate governance takes its place with 16-20% of your questions coming from that area.

Narrowing Components – The new AICPA target weights have changed since last year. Before you were tested on five core components: communication, research, analysis, judgment and understanding. In 2011 (this is for all sections), you are tested on just three: knowledge and understanding, application of the body of knowledge and written communication. Knowledge and understanding make up the MCQ (80 – 90% of your score in 2011’s BEC exam) while written communication makes up the other 10 – 20%.

Will BEC be more focused than it has been since 2004? We wouldn’t put any money on that. It’s still the junk drawer of the CPA exam though it’s come quite a way since its debut with the computerized exam 6 years ago. As a person intimately acquainted with it, I feel it has a ways to go. But 2011 is an improvement and just like FAR probably easier for you guys in the long run.

Is The AICPA Cheapening the Profession with New Membership Rules?

Someone has to ask the question and as a matter of fact Sharon Gubinsky, one of our favorite Maryland CPAs, already has.

Before we get to Sharon’s enlightening comments, however, let’s examine the AICPA’s idea to expand membership to non-CPAs. As is, AICPA membership is limited to those who hold a current CPA certificate. Since the AICPA is a professional organization charged with protecting the protectors, you’d think it would be simple to decide who can and cannot join the organization.

Those of us affiliated with the industry but without CPA certificates are more than welcome to cheer from the sidelines but are rightfully barred from membership in an organization that oversees licensure and sets the overall tone for CPAs across the country. But here are the proposed changes:

In May 2010, the AICPA governing Council unanimously voted for a member ballot on a proposed bylaw amendment to update the requirements for admission to the Institute. This recommendation is a part of the first major comprehensive review of membership requirements since the 1950s. The bylaw amendment would add a provision to the current CPA certificate requirement for voting membership. Therefore, if the ballot measure were to pass, individuals could become voting members of the AICPA if they meet at least one of the following criteria:

1. Possess a valid and unrevoked CPA certificate issued by a legally constituted authority, the present requirement for membership.

2. At any time possessed a valid CPA certificate and the certificate was not revoked as a result of a disciplinary action (i.e., the certificate holder allowed the certificate to lapse because they were not providing public accounting services and therefore the certificate was not required by their state board of accountancy).

3. Fulfill the education, examination and experience requirements of the Uniform Accountancy Act (UAA) for CPA certification (see Appendix B) and are of good moral character but have never been granted a right to practice because they do not hold out as CPAs.

Back to Sharon. Not arguing with the first two requirements (nor am I), she and many others take issue with the third. Why on Earth would someone meet every requirement for licensure and choose not to be licensed but still wish to be a member of a large, influential professional organization like the AICPA?

She says:

An additional sore spot for current members opposed to this amendment is that in order to maintain an active CPA license a required amount of continuing education credit hours is mandatory. For the State of Maryland the State Board of Accountancy requires eighty hours of CPE every two years in order to renew your license. Those without a valid license are not subject to this requirement. Not only is the CPE a scheduling issue at times due to billable client work but it is not cheap. The average cost for eight hours of training is approximately $300.00. The positive note is that the CPE requirement does keep us informed and refreshed.

Having a CPA license keeps CPAs incentivized to protect the public and adhere to the AICPA Code of Professional Conduct that gives that credential such weight. There is some level of prestige in saying one has accomplished it and a level of service to the public interest required by those who hold it. So why open up AICPA membership to anyone who could be a CPA if they put in the legwork but haven’t?

I think an associate membership idea – if additional membership revenue is what the AICPA is after – is an excellent idea and I for one would be one of the first non-CPAs to sign up just to show my commitment to what the industry stands for. But that doesn’t mean non-CPAs should be allowed to vote on issues important to CPAs, regardless of how intimately acquainted with the profession and the industry’s professional standards one might be.

Licensed CPAs? Yes.

Inactive CPAs? Yes. They still put in the work to pass the CPA exam and secure experience, they have simply chosen to drop out of public or move into a different line of work. That does not negate their professional experience.

Non-CPAs? NO.

How Much Harder Is FAR Going To Be In 2011?

Quick answer: easier actually, in my opinion. I didn’t take the exam this year and I am not taking it next year nor any year after that so perhaps I’m wrong.

A few nights ago, a CPA exam candidate was bitching about studying so I threw in my whining about digging into new CPA exam content for next year. Cry cry, we all have it rough.

Long story short, since I was stuck shuffling through new content anyway she asked an easy 2011 question.

Can you tell me if FAR will be that much harder in 2011? I don’t think I’ll get my NTS in time to schedule for 2010


How many of you are in that boat right now? I’ve seen quite a few of you making plans to knock out two exam parts this year that have just put in your applications; I’m truly sorry to be the one to break this to you but chances are you aren’t going to get in this year. It’s good to be realistic going into this, anyone could lie to you and say in 4 – 6 weeks you’ll have an exam date. Even if you do get approved to sit right now you still have to wait for payment coupons and NTSs, by the time all that is in your hand all the exam dates will be taken. Don’t trip, next year it will be easier and here is why:

Simulations: Big ass simulations are broken up into little parts so you can totally blow a few of them and have several different topics coming at you instead of just two. So if you’re not so hot on pensions, you still have 5 or 6 other chances to do well on simulation problems. In 2010, if you didn’t study the indirect method you better hope you don’t get it or else you’ve blown it. For candidates who have sat this year, you’ve likely already seen them testing out the new format.

Written Communication: You get a spell checker in written communication AND you only have to do essays once (unless you fail BEC). Come on, written communications are easy already, you don’t even have to be right you just have to rite good. In 2011, you won’t have to write 6 different essays in 3 sections but just 3 in 1. That’s a win. Throw in the spell checker and I really wonder why some of you are scrambling to take BEC this year so you don’t have to in 2011. Is writing that bad? Get used to it, you’re going to be writing a lot of unnecessary emails and it’s an important skill to have. You can’t protect the public interest if ur writin liek this. Point being, FAR won’t have written communication for those of you morally opposed to writing anything.

IFRS Just about everything you’ve learned in 2010 will still be relevant in 2011, especially in FAR. No one is throwing out GAAP (even our super excited friends at the AICPA who can’t wait for IFRS!) and some areas of FAR aren’t impacted by IFRS at all. It appears throughout FAR but you shouldn’t be too freaked out by it because you don’t have to be an IFRS expert to nail the material. Just read, learn and pass. It’s really simple. The questions will likely stay mild until the AICPA Board of Examiners figures out whether or not this was a good idea a few quarters down the road. Conservatism dictates they’ll take it slow with international content until we’re actually 100% on this convergence thing so don’t freak out, IFRS makes a lot more sense than cost accounting ever will.

Not bad right?

Here’s where the old timers chime in and tell us all about back in the day when you didn’t get a calculator and had to walk uphill both ways to get to an auditorium in the middle of nowhere for a 17-day marathon of CPA exam testing. In the dark. With no scratch paper. Commence telling us about the “Before Time” please.

Memo to Media Departments: Here Are Three Ways to Make My Job Easier

I’m not going to name names since that doesn’t seem to go over well but I have a bone to pick and think this is the perfect platform for doing so. In case you aren’t paying attention, I tend to use real-world examples to form my suggestions on what to do (or more often than not what not to do) in social media and this time I need to air a complaint about some industry “professionals” who aren’t playing the game right.

Again, no names so don’t ask and if you’re wondering if I mean you, I probably do.

I’m referring specifically to media def attempts on my part to connect with them and get their news out here on Going Concern and Jr. Deputy Accountant. The JDA blow offs I can almost understand but when I come right with a proposition and offer them a coveted spot among the PwC rebranding whine dump and salary news here on GC and they completely ignore it, I get pissed.

Therefore, helpful sort that I am, I’m offering three ways YOU, accounting industry media person, can make MY job easier:


1. Respond When I write you an email inviting you to participate in an interview, survey, ribbing, etc., a response would be nice either way though I obviously appreciate a “yes” far more than a “are you kidding me?” Regardless of whether or not you would like to participate, the least you can do is respond. I know you’re busy, we’re all busy, no one expects you to answer me 4 minutes after I’ve sent the email but a courtesy response would be awesome. I’m not asking a lot. I’m giving you a chance to participate in something awesome and trust me, I wouldn’t waste my own time so I don’t expect you to waste yours.

2. Don’t be scared I’m not sure what it is or why people seem to perceive my brand as hostile but I’m really not as hostile as it seems if you actually talk to me. It amazes me that some industry professionals think Going Concern is hostile and incendiary as well! Seriously?! We hardly swear and cover accounting news, how threatening can we be? Apparently quite. I can’t speak for Caleb but I’ve been blocked. And ignored. Whatever, it’s not about my ego, it’s about me inviting you to take a seat at our conversation and you running the other direction.

3. Wake up! If you are going to start A) a campaign and/or B) a Twitter account, please expect that I’m going to find it and possibly come ask you questions about it. As a media professional, it’s sort of expected that you’ll be excited to offer me the information I seek so I can share it with our readers or at least be able to point me to some press release that accomplishes the same without you having to talk to me. It doesn’t matter if you disagree with my opinion on Ben Bernanke being a massive douchebag or if you are offended by my liberal use of the F-word on my own turf, this is about the industry. We know for a fact that some industry professionals wish Going Concern would expire and drop off the Internet but let’s be real, it isn’t happening so you’d be smart by embracing it instead of fighting it. Like it or not, we’re the future of the industry. Suck it.

I swear we don’t bite (Caleb might but you’ll have to ask him to be sure) and we’ve proven that we here at Going Concern hold ourselves to an exceptionally high standard of ethical behavior when it comes to sources, interviews and communications with industry professionals. So I don’t know where the fear is coming from but seriously, answer your damn emails.

FYI – This Is the Last CPA Exam Window To Blow Off Research Tabs

If you’ve been paying attention, you already know that as is, research isn’t very important and if you’re running out of time on a simulation you should completely ignore it. It might be worth a point and let’s be real about it, no one uses it unless they need words for a written communication. Shame on you guys.

Starting January 1, 2011, however, you’re going to have to start giving a shit about the research. I know, lame. They want you to know how to search the code because that’s what you have to look forward to once you get those three letters after your name. Awesome, right? Figure it out.


Research problems will make up one simlet tab in REG, AUD and FAR. FAR and REG are fairly easy in that you only have three databases to search through; in REG, you’ll have to look through the Internal Revenue Code and Tax Services code while in FAR you only have the ASCs to worry about. AUD, however, is littered with 10 different sets of code so you better get familiar with research by A) using the research problems you already have in CPA review textbooks and software and B) playing with the actual functionality of the 2011 CPA exam format if you are sitting for the first time after January 1.

For those sitting for the first time in this coming window, you’ll still have the old research format (unless the AICPA Board of Examiners is trying out their new simlets one last time as pretest questions before the CBT-e beast goes live next year) so you can always feel welcome to ignore it if you are halfway through your simulation with only a quarter of it bubbled in. You can still find that tutorial on the AICPA’s website as well and it is advised that you try it out before you show up at Prometric and waste a bunch of time figuring out how to work the controls. It’s fairly straight-forward but you might as well give it a test drive as you can’t waste 5 minutes to pee let alone try to puzzle your way through an unfamiliar exam format.

I hope to hear that all of you blow research off all the way up until November 30, 2010 (you know, to show your solidarity and commitment to the collective experience of taking this damn exam)… Yes, November 30th, the day most of you are sitting for one last part. Any update on Prometric blackouts in your area? So far I’ve heard the Bay Area is getting completely booked up for the last week of November (shock) but not much else. Any of you having trouble getting in at the last possible minute or more?

This is why we always tell you to schedule early but why listen to us?

If you’d like to know something about the exam (don’t ask where the tutorial is, I just gave it to you), get in touch.

Just One More Reason To Not Act Like an Idiot on the Internet

Federal officials are looking for “easier” rules that would allow for wiretapping of Internet-based services since no one uses their phones anymore, says the NYT.

The FBI, DoJ, NSA and White House officials have been meeting for awhile now to come up with a way around the everyone ditching their phones problem. Spying on someone gets hard when they’re doing all their dirty business on Skype I’m sure. Can you show me any criminals that actually do that?

If things go the way the in-the-dark could mean requiring communication providers to provide access to encrypted interactions using common platforms like BlackBerry and Facebook. While it’s unlikely that any of you will become subject of a federal wiretap warrant, just opening this door means a critical component of our online security has been compromised.


Monitoring services and firms already watch the conversation (look at Cyveillance, for example) and if you brag about all your unreported income on Twitter (e.g. “Fuck 1099s, I haven’t filed a return in five years and those idiots at the @IRS will never find me!”), chances are you’ll get busted so we know TPTB are watching but what happens when they can force their way through encryption? It’s one thing to open yourself up to litigation by being stupid enough to say you’re going to blow up an airport in 140 characters or less but you should be able to make inappropriate comments in the privacy of your own Facebook outbox.

Since when do drug cartels use Facebook to arrange their deals?

Regardless of where this proposition goes the reality is that we’ve already pretty much given our information up (and do, consistently – see also “Sign in using Facebook” buttons that you guys are probably constantly pressing out of laziness) so one more step can’t really be the end of the world for individual privacy, right?

All the more reason to tighten up your personal Internet security in the meantime, which means not using your full name for stuff and refraining from threatening to stab the senior while at the client’s. You know who you are.

The Quickest 2011 CPA Exam Breakdown You’ll Ever Read

Because we know all of you are very busy tearing up your last exams before CBT-e hits in January of 2011, we won’t waste your time and get right to the point. 2011 is coming, the exam is changing and though we’ve been over it plenty in the last several months, let’s go over it one more time.


Simulations – This year’s simulations are next year’s simlets. Simulation problems will be shorter, task-based problems that should take you about 10 – 15 minutes to complete as opposed to the 45 minutes they take now. AUD and FAR will have 7 smaller simulation problems while REG will have 6. As usual, not all of these are graded.

Multiple choice – BEC and REG will contain 24 MCQ per testlet while FAR and AUD will still contain 30. MCQ will make up 60% of the FAR, AUD and REG exams and 85% of BEC.

Research – if you’re taking the exam this year, research is buried in simulations and doesn’t carry much weight point wise. Next year, however, research will be its own tab worth as many points as any of the other simlet problems. FAR research will be easy as it is limited to the ASCs (Accounting Standard Codification) and REG will mostly draw from the Internal Revenue Code but AUD will come with a dropdown menu that includes PCAOB ASs, the Code of Professional Conduct and SSARS just to name a few. You’ve been warned.

Written communication – WC is out of FAR, REG and AUD and slapped into BEC. You’ll have to write three written communications, of which two will be graded.

International standards – IFRS and international auditing standards will be added to current FAR and AUD content (respectively) while REG is mostly unchanged by this as you can’t really test international standards of federal taxation. Keep in mind that this additional content will most likely be gently mixed in with what is already being tested and does not make GAAP completely irrelevant so don’t use 2011 as an excuse to procrastinate all the way through the holidays.

Now stop wasting your time with inflammatory nonsense blogs and GET BACK TO STUDYING!

(btw: if you have a CPA exam question for us – anything from applying to qualifying to passing – do get in touch)

Should I Focus on the CPA Exam or an Internship with the Big 4?

Because I never check my LinkedIn messages, this is the first I’m getting to this particular question. That goes for Facebook, Twitter DMs, and/or @s because if it doesn’t land in my inbox directly I’m probably going to get to it last. That being said, if you have a question for either Caleb or myself (we have the industry somewhat completely figured out between us), get in touch with us directly and we’ll try not to steer your entire life wrong.

This ended up coming to me after I told the boyfriend of a would-be accoungirlfriend could probably find a gig in public if she got her CPA. Like any major life decision, it’s a commitment and as any of you who have whined about failing the CPA exam know, it isn’t an easy career path to take. Our asker today wants to know if he should jump too:

I really liked your response to Matt, regarding his girlfriend (who was taking ACCT 101 at the time he sent you a message). You had some great advice on things to consider before making accounting the career to devote one’s time to. I understand the importance you mentioned in having CPA next to your name when applying for jobs; because of this, I wonder if you think it would be better to get experience/internship first or invest the time into studying for the CPA exam and pass it before persuing [sic] any other obstacles of life?

I tapped Caleb for his thoughts first since he knows better than I do what it takes to be a Big 87654 grunt having done it himself.

If you want a job with The Big 4, go for the internship. The recruiting is far more competitive than in the past few years so if you want a job with one of those firms, than the best way to make that happen is to intern with them.

From a more general perspective, the work experience is invaluable as opposed studying for the exam. Sure you might have a jumpstart on your peers getting the CPA but an internship is individual experience that cannot be duplicated. The CPA exam is just at test that many of your peers will pass at one point or another during their careers. However those with internship experience will be able to point to specific experiences and accomplishments that other candidates may not have, setting you apart from them.

In my view, it appears as though the CPA is much easier to get through before you actually commit to A) a career B) a family C) just about anything else that you might be thinking about taking on at this point. Work experience is awesome but who can just grab that? You might get sucked into the public accounting whirlpool and 5 years later wonder why 5 busy seasons have gone by and you still haven’t passed the CPA exam.

Then again, your best chance to hit the Big 4 is as a new associate is right out of school – you might be the fluke who manages to get their attention at 35 once you’ve “figured out what you want to do with your life” but by then it’s likely too late for you to suddenly warm up to the Big 87654. It’s worse than trying to get into the military at that point, you’re flabby and already set in your ways, they need someone young and hungry and not yet jaded by a career in accounting. Good luck with that.

I say pass the exam now while you can (if you can). Then again, with passing CPA exam scores from the beginning you’re also a threat to the firms as you can easily bail for a real work-life balance in private accounting once you meet the work experience requirement. Who would continue to put up with the sort of abuse some of these firms put you guys through? Someone who has taken 3 years to get through FAR or made the mistake of starting a family AND a career in public before getting through or even touching the CPA exam.

If you don’t really want it (which it sounds like you don’t), be careful because it’s going to be harder for you if you’re just going through the motions. My advice.

Why Are Milwaukee Accounting Professionals So Afraid of Social Media?

Having grown up in Milwaukee I can’t imagine 2/3rds of Milwaukeeans are jumping into social media, let alone 2/3rds of the financial and accounting population. If they are, it appears as though they’re not really listening to our advice and should be taking this “transparency” in new media thing a notch or two up.

The Milwaukee Business Journal says that two-thirds of Milwaukee area accounting professionals use LinkedIn and Facebook but not necessarily for business. Trying to balance their professional personas with their real lives as protectors of the public interest, they’re understandably sketchy when it comes to diving head first into the Twitter.


There are really no excuses at this point. Plenty of brands have figured out how to gently skirt the line, stand way back behind a wall of professionalism, interact with just about everyone, make it entertaining with self-deprecating stabs at the “boring accountant” stereotype and completely push the envelope until it falls off the cliff. It’s fine, everyone’s doing it and so far no one’s getting sued.

That statement isn’t entirely true, some companies have taken to suing complainers which is always a great way to drum up business and make people want to give you their money. For those of you afraid of social media, that translates into behavior not to engage in. Being a “sue first, ask questions later” sort of company is always a bad idea so don’t do it.

And if you’re going to put someone in charge of handling social media, make sure it isn’t someone overworked and angry at your company who might tweet that they want to stab the client. Other than that, I’m not sure where this fear of social media comes from but it appears that many Milwaukee accounting professionals don’t understand that your brand is only what you present it to be. As long as no one is threatening to physically harm anyone in your stream, you’re pretty safe as far as whatever else you decide to do. Share links, talk to other professionals, really grow a pair and send a photo of your awesome cube arrangements. Whatever, just get involved and stop acting like it’s a larger, more frightening deal than it actually is. It’s just another way to get business done.

Accounting professionals who lack the non-mandated-by-the-AICPA cojones to jump into the new media game are sort of underestimating their own professional ability to judge what is appropriate and what isn’t. That’s an individual choice for brands, firms and representatives of companies as they interact online but it’s disrespectful to the profession to imply that we as a whole don’t act right on the Internets. Please. The niche is large enough that one may bring whatever they want to the table and mostly not get rejected nor the shit sued out of them for tweeting client Social Security numbers. Don’t we know how to behave?

I’d hope so.

So stop being afraid, Milwaukee accounting professionals, it isn’t going to bite (you in the ass later) because you know what’s right and what’s wrong. You’re a fucking professional, dammit. Let me know when you’re on Twitter, I might follow you.