Author: Adrienne Gonzalez

Adrienne is a 15-year veteran of the accounting industry, if by "veteran" you mean "vulture prowling the periphery of the profession waiting for something exciting to happen." She has been spewing vitriol on Going Concern since the site was founded in 2009. A former CPA review employee, she has sat through more FAR classes than any CPA exam candidate ever could -- even one who has failed FAR seven times -- and can still recall most of the mnemonics all these years later.

One More Voice For Ending U.S. GAAP

It’s been said before so the argument that GAAP is bulky and pointless is really nothing new but in a WSJ op-ed this morning, guest writer Mike Michalowicz insists that GAAP is wrong… for profits, that is.

The GAAP actually directs us to spend first, then pay ourselves, and call the leftovers profit. How are you going to grow a successful business and accumulate wealth using that method? Generate more revenue, you say? Well, sure. Except that you’re going to spend it. So you’re right back where you started—working with the leftovers, if you have any.

I propose a new type of accounting: Profit First Accounting (PFA). The difference between GAAP and PFA is simple: Deduct profit first, from the top down. On a PFA income statement, the first line item is revenue, followed by a profit deduction, then your salary, followed by cost of goods and all other expenses.

Hey, guess what? We already have an alternative accounting system lurking in the wings. Allegedly IFRS will help companies that spend quite a bit on R&D buff up equity as R&D costs are considered assets, isn’t that an improvement over GAAP? IFRS also allows for financial statements to come together in whatever order, however those preparing the statements feel is most relevant to the entity’s economic picture. So what’s to stop them from slapping them together as the author suggests above?

GAAP is not meant to transform internal accounting departments into psychics and I doubt any U.S. companies use it because they feel it helps construct a useful picture of the entity that can be used for goal-setting and forecasting. That’s just not what it’s there to do and I think we can all agree on that.

Oh and by the way, Mike is the author of The Toilet Paper Entrepreneur, which he will be able to follow up with a sequel if we actually take his suggestion and try this Profit First idea. Yes business is all about profit but I think Mike is forgetting that companies file for the good of investors and regulatory bodies breathing down their necks, not necessarily for their own good or for the good of their almighty profits.

Should You Request a Rescore if a Simulation Snafu Cost You a Passing Grade on the CPA Exam?

For this, my first CPA exam advice column since 2010 testing finally closed, we have a pretty interesting question from a candidate in Georgia who wants to know if it her 74 is worth a rescore. Normally my advice is to forget about disputing your score as the AICPA has not actually changed a single failing score to passing in the last three years (remember, their formula is bulletproof and they are not about to admit their precious psychometric testing sucks) but this is a special case.

Hello, I have a question related to my score on Auditing and would appreciate any advice you could provide. I took the exam on 10/28/2010 and received my score of 74. I am wondering what my options are for appeal or review. The reason for this is because on the last simulation one of the tabs was not the same when I tried to review as when I first saw it. I am 100% sure that I had the choice of 6 options when taken the exam. But once I went back to review the test, there were only 4 choices available. I did report this to the coordinator that was present and she told me that she would write a report. I also reported in the section where they ask if there were any problems during testing.

Firstly, remember that Prometric test center staff are not hired by the AICPA to administer your test. They administer hundreds of different professional examinations, not just the CPA, so they don’t really get how important a single screwed up simulation can be to your overall score. Don’t be surprised if they merely wrote down your complaint and tossed it into the examination abyss.

That being said, the AICPA’s appeal process isn’t really going to help you. As I said above, the chances of a rescore turning out favorably for you are slim to none.

But you may have another option, available through your state board, that would allow you to meet with one of their representatives and see the questions you did not answer correctly. Whether or not this actually ends up in your 74 turning into a 75 is up for debate and in my three years of working in CPA review, I never met anyone who did this, let alone did it successfully.

Contact your state board and ask about the score appeal option. If available, you will likely have to pay a fee and there are no guarantees that anything positive will come of it but if you sincerely believe that the simulation changed, that’s a glitch and throwing out that simulation could just bring you beyond a 75.

Good luck!

The House Decides Tax Cut Extension Is Not Chicken Crap After All

Our favorite minority attention whore, House Republican leader and next Speaker of the House John Boehner, seems to feel as though all this nonsense over extending the Bush tax cuts is chicken crap, whatever that is supposed to be. Did he mean bullshit? Just tell us what’s on your mind, Mr Boehner, we won’t hold it against you if you say bullshit on C-SPAN. “I’m trying to catch my breath so I don’t refer to this maneuver going on today as chicken crap, all right?” he said. “But this is nonsense, all right? The election was one month ago. We are 23 months from the next election, and the political games have already started trying to set up the next election.” No no, homie, this has nothing to do with the next election, this has to do with y’all just getting around to this now when no one’s cared since 2002.

If there are any doubts as to the stimulative or depressive effect of a tax rate change in terms of tax receipts received by the Treasury, check out this WSJ op-ed by W. Kurt Hauser which tells us that historically, tax revenues as a share of GDP have averaged just under 19%, whether tax rates are cut or raised.

Anyway, regardless of our feelings on the matter (many of which include expletive-filled rants like “WTF, why are you guys just now trying to figure this out?!”, “please! Can’t you work well with others for just once in your life” and/or “Gee, maybe if we addressed the problem of an overly complicated tax system this wouldn’t be such an epic pain in the assets”), the House has finally made a decision. Frankly we couldn’t be happier to see the light at the end of the W-2 on this at last.

A mere 29 days before the scheduled December 31st Tax Cut Armageddon, the threats votes have been counted and it appears as though the yeas have it. With 6 minutes to go on the vote and with little help from House Republicans, Democrats rallied together to get the 218 votes they needed to extend tax cuts to those earning up to $250,000 and then some.

It doesn’t really matter because there’s no way the Senate is going to let this fly so you may go back to whatever you were doing and start socking away a few bucks for your 2011 tax bills.

Ahhh political process. It’s like watching a car crash in slow motion from the driver’s side.

Here’s The Only Guide to Your Accounting Career You’ll Ever Need

As many of you already know, when an accountant walks into a room of non-accountants and tells everyone what he does for a living, the first question is usually “can you do my taxes?” That stereotype was exactly what industry veteran Stan Ross hoped to blow to bits when he worked with the AICPA to create the new book The Inside Track to Careers in Accounting.

“The bell rang when the grandkids kept asking ‘what is an accountant and what do you do?'” he told us. Wanting to answer that question without simply printing out a picture of a guy hunched over a 10-key in a green eyeshade, Ross put together a guide to various career paths inorate, government and non-profit accounting. It includes interviews with industry rockstars like Ernst & Young’s Jim Turley and former AICPA chairman Ernie Almonte. Hundreds of industry experts and professionals were interviewed in the development process, with the best of those included in the book and accompanying CD-ROM.

Covering everything from education to licensure, compensation to careers, Ross cut no corners to put together an all-in-one resource for those considering accounting as a career or even accountants looking to switch career paths and take on a new specialty.

The Big 4, et al.

Those interested in a career dedicated to public accounting will find tips on getting hired, moving up the corporate ladder, interning and even dealing with awkward intergenerational exchanges. One excellent piece of advice: “From the moment you start with the firm, try to learn as much as you can in your current position, and learn from your supervisors, the people you work with and others in the firm. Ask questions not just about your current position or work assignments, but about the larger firm, its organization, its services and its people.”

Who needs public?

If corporate accounting is more your style, you can follow the corporate ladder from staff accountant to CFO, working in management accounting (sorry, that means cost accounting too), payroll, A/P, internal auditing, financial reporting, tax or IT. Corporate accountants can also work in forecasting, working closely with department managers, the CFO and/or top executives within the organization to weigh in on the company’s plans and budget forecasts. As of 2007, there are 31 million businesses in the United States and they made a combined $26 trillion in revenue – don’t you think those businesses need sharp talent to crunch their numbers?

Are you good enough for government work?

Let’s not forget about government accounting. Ross told us that he initially did not even plan on putting in a separate chapter for government but in his research for this book, he discovered that there are unlimited possibilities in government and it just made sense to put them in. “When we talked to government people and regulators, we found out how many different career paths were there; city, state, county, all the agencies, the Federal Reserve… it was unlimited!” he said. Those interested in a government accounting career could find themselves working for the State Department, NASA, the FAA, the DOD, the GAO, the FBI, the IRS and many other agencies. You can find more information on opportunities in government (a booming industry when everyone else is hurting, you know) via the AICPA’s website here.

Forget profits

Last but not least, Ross highlights opportunities in non-profit accounting. Non-profit includes public charities as well as universities, private foundations, HMOs, labor unions and business/professional organizations. According to the book, The Conference Board said in a 2007 report that “widespread executive-level and leadership skill shortages currently affecting many nonprofits are predicted to get much worse as the sector expands and experience executives retire.” That means the sector needs qualified accountants who, unfortunately, can expect to earn less than for-profit positions but get reimbursed through warm fuzzy feelings and real world experience with non-profit accounting.

Ross reminds all of us that the best bet is always to seek out a mentor (or several) and use their knowledge to your advantage. Want to switch career paths? Track someone down who already has and ask questions. Want to find out the quickest way to climb the public accounting ladder? Listen to someone who’s done it already and learn from their mistakes and experience. Ross himself mentors hundreds of USC students and you better believe mentored students have a better chance to be promoted as they’ve gotten a broader picture of their future industry outside of the traditional black and white of their accounting school textbooks.

So whether you’re miserable in your current position or just starting out in your accounting career and trying to figure out which path to take, The Inside Track to Careers in Accounting will give you plenty of food for thought and useful information on what lies ahead, regardless of which fork in the road you head down. Accounting is no longer just doing taxes (as if it ever was) and, as Ross says, it is the best foundation for any career path, be that CFO, COO, investment officer or just about any corporate world gig dealing even indirectly with budgeting, finance and economics.

Ya get it? We hope so.

I Am Mad Not Disappointed: A Parting Shot on Changes to the 2011 CPA Exam

On this, the final CPA exam testing day of 2010, I feel compelled to skip the advice column and launch straight into the rant. It’s finally over and here’s hoping you people will stop asking the same five questions about the 2011 exam over and over.


I don’t mean to offend anyone in particular so if you catch a feeling on this, it’s probably because I’m talking directly to you. You know who you are and I respectfully request you knock it the fuck off.

First, the misinformation surrounding the 2011 exam changes absolutely blows my mind. The AICPA announced these changes well in advance of the planned launch of CBT-e and I can’t speak for everyone but know that we here at Going Concern have covered just about every tiny detail of what’s ahead. Regardless, I still get my inbox blown up with the same simple questions, the answers to which may be found with a simple Google search or by checking out our previous posts on the subject. Information is everywhere, you’ve just got to get off your lazy ass and look for it.

I think you guys are forgetting that this is a professional examination and that you are allegedly professionals. Is it reasonable for professionals to work with financial statements being misinformed and confused by simple instructions? No. Is it reasonable for CPA exam candidates to have absolutely no idea what is happening in 2011? HELL NO.

The “OG” CPAs of the paper and pencil days laugh at candidates who have to take the computerized exam and for good reason, you guys can’t even figure out a simple change like CBT-e. People still seem to believe BEC will contain simulations in 2011 and for Christ’s sake, let’s all keep in mind that about 90 – 95% of what is being tested in 2010 will still be tested in 2011. Do you really think the AICPA Board of Examiners is going to trash all those wonderful questions they worked so hard to get? Please.

So while you guys are freaking out over changes that aren’t even going to happen, you could be studying current material and educating yourself on what’s new for next year. I’m shocked that so few of you know that the exam actually changes twice a year, every year anyway and that 2011 is really no different except for the fact that it is a bit larger a change than usual. It sickens me, actually, because I had so much more faith in you guys to go into the exam prepared and informed. Instead I continue to get the same 4 or 5 questions over and over and over and always walk away with the sense that you guys aren’t listening and unless it is handed to you, won’t go looking for the answers you need.

Seriously, knock it off. Now that 2011 is very nearly upon us, I expect ALL OF YOU to get off your asses, get to the Google and do some reading. It’s really not hard, the info is plastered all over the AICPA’s website as well as places like the CPAnet forums and various blogs strewn throughout the blogosphere.

You’re making the profession look bad, you know. How can accountants protect the public interest if they can’t even figure out a simple change to the CPA exam?

Side note: While I’m ranting about the 2011 exam, I should also throw in a few expletives meant specifically for the AICPA Board of Examiners for choosing to do this in the first place. WTF were you thinking?! We don’t even use IFRS and don’t know when we will, why the hell should we be so eager to test it now?!

/end rant

Doing It Wrong Twitter Case Study: The Chronic Over-Sharer

Following our previous Doing It Wrong Twitter Case Studies, today we present you with a pretty common tweeter who can be found across any industry, not only our own precious accounting set: the chronic over-sharer.


The chronic over-sharer doesn’t understand that when Twitter asks “what are you doing?” it actually means “what are you doing or interested in that you think might be appropriate to share with the Internet community at large?” This means the over-sharer can mistake Twitter for a translator plugged directly into their own streaming consciousness as well as a diet journal, a livejournal, a teenage journal and a best friend who actually cares to hear what the over-sharer had for breakfast that morning.

The over-sharer doesn’t realize that most people – especially those in our somewhat small accounting niche – don’t care what they ate nor what they think if the thoughts are translated all hours of the day and come out mostly as angry gibberish and inflammatory nonsense. To the over-sharer, losing followers by the handful after each obnoxious tweet doesn’t mean anything, Twitter simply exists as an avenue for their consciousness. Like the audacity of sending out extensive Christmas letters each year to family members you haven’t spoken to in years, it takes a lot of guts to blitz Twitter with personal details while ignoring proper traditions of behavior. Remember, this is the accounting industry we’re talking about. While the over-sharer can be found in any niche, their behavior is especially noticeable in ours as we’re known for being a conservative lot.

No one is suggesting people can’t use Twitter to communicate or flaunt their personalities but there is a line and in our profession it’s important to follow that. You won’t have much luck snagging clients or getting hired if you’re using Twitter to blast coworkers or talk about your personal digestive issues.

Some tweeters get the balance just right, like Francine McKenna and Shane Eloe. See? You can be chatty – even snarky – but please refrain from telling the entire Internet about the consistency of your cat’s puke or about your super obnoxious senior whose head you’d like to chop off. It isn’t cute and you’re forgetting the Internet is forever. That means you might be able to delete the offending tweets once you realize you’ve been acting like an ass on Twitter but the damage to your reputation (or brand) can carry on long after the tweets have been zapped.

Just don’t do it. Keep it professional, people. Lively, conversational and a little personal but professional. Pretend like your boss, colleagues, and all former and future employers have your tweets streaming to their desktops at all hours of the day and remember: no one cares what you ate for lunch unless it’s food porn (SFW) and you happened to eat it with an accounting industry rockstar.

Top Five Resources For CPA Exam Candidates

Since I’m sick of writing about 2011 CPA exam changes and none of you asked any CPA exam questions this week, I’ve decided to be nice and offer you five excellent resources for CPA exam candidates, ranked in no particular order of importance.


CPAnet: The CPAnet forums offer a sense of community, suggestions and that all-too-important sense that you are not alone on your journey. Get tips on passing tricky parts, share your misery or get a kick out of helping other candidates by sharing your knowledge. The forums are a must for any candidate wishing to connect with others on the CPA exam adventure.

Twitter: Connecting with other CPA exam candidates and sources of CPA exam information (like @NASBA) can be incredibly useful. Follow the #CPAexam hashtag for news and views on all things CPA exam.

The AICPA: The AICPA has revamped its website and put together a comprehensive collection of CPA exam information, extensive tutorials and plenty of FAQs for your reading pleasure so you better be using them. Their “Become a CPA” section is jam-packed with useful info for international candidates, students interested in the CPA career path along with salary and career info.

NASBAtools: Access NASBA’s Accounting Licensing Library or use CredentialNet to do all the applying for you so you can focus on taking the exam and not worry about being buried in four pounds of paperwork. You can also find more information on licensure from NASBA’s website here.

Me: Wow, what a narcissist right?! In all seriousness, if you aren’t sending in your CPA exam questions or reading previous columns we’ve done on the exam covering everything from simulations to time management, you aren’t using the resources correctly. I don’t write for my own good, I do it so you guys can be informed and prepared for what’s ahead so do me the favor of not making me feel like I’m writing to a wall.

Doing It Wrong Twitter Case Study: The Narcissist

Following our previous Doing It Wrong case studies featuring the over-hashtagging accounting firm, the excited newbie and the hyperconnected crack tweeter, we humbly present you a criticism of one of our least favorite Twitter users: the self-absorbed narcissist.


You can spot the narcissist from a mile away by looking for keywords such as “I”, “me” and “myself.” The narcissist doesn’t really try to make it appear as though they are interested in others nor do they tend to share useful information, only their own personal triumphs, opinions, activities and musings. To the self-absorbed narcissist, this is really all that matters.

The self-absorbed narcissist is pretty easy to seduce into doing your bidding by expressing even the smallest amount of interest in their indulgent self-congratulations. This can be accomplished by retweeting their latest announcement (retweeting an announcement with lots of “me” and “my” statements will earn you bonus points in the eyes of the narcissist) and doing so might even get you a retweet yourself.

The narcissist may collect followers like nerds collect World of Warcraft gold and, if excessively narcissistic, will likely follow only 1 or 2 people to prove just how awesome and appreciated they are. To the narcissist, this is a sign of their importance and status in the Twitter community, as who needs communication when you have awesome credentials and incredible talent?

How can you avoid becoming the narcissist? Interact! Congratulate others, encourage your cohorts and share useful links that aren’t just things you’ve written or appearances you’ve made in the media.

Final Reminder of Five Ways the CPA Exam Could Change in 2011

We’ve been talking plenty about 2011 CPA exam changes but since this is my last Friday CPA exam column until the new exam hits in January of next year (December being a blackout month), I figured now would be a good time to go over what will or might be changing next year, much of which is entirely dependent on how things turn out early in the year when CBT-e launches.


First, international standards WILL be eligible to be tested beginning January 1, 2011 but that doesn’t mean the 2010 exam and 2011 will be completely different. I suspect that the AICPA Board of Examiners will be extremely conservative with new standards for at least the first two testing windows of 2011 if not longer. That means you will see new standards and questions but likely will not see too much new material if you’re testing in January/February or April/May.

Second, simulations and research problems WILL look different, unless you’ve taken the exam this year already, in which case you’ve probably already seen a preliminary version of 2011’s simlet problems. The format is changing slightly but pretty close to the current tabs in simulations so it may not look all that different to you come 2011. Research will be worth more than the single point it is now so check out the tutorial on the AICPA’s website and don’t forget to use your current NTS for a free 6 month subscription to the professional literature.

Third, the candidate performance report (score report) is changing. Check out the AICPA’s website for a somewhat complicated scoring FAQ that explains how they currently determine your performance and what all those “comparable” or “weaker” notations mean on your score report.

Fourth, possibly based on the third point, the AICPA has pledged to look into changing what qualifies as a passing score in 2011. They have been pretty quiet with details and have not really said whether new passing scores – if implemented – would be higher or lower than the current 75. The best bet until we hear otherwise is to relax and worry about it later if they decide an 80 works better. They have pledged to give scoring a look after the first window of 2011 so stay tuned and we’ll let you know if we hear anything at that point.

Lastly, remember that the AICPA is nothing if not conservative. That means even though things are changing next year, it is highly unlikely that the AICPA will feel comfortable completely changing things on candidates. So for those of you rushing to get in one last part in the next two weeks (remember: you’ve only got 8 testing days left in 2010!), I’m pretty sure you’ll find next year’s exam to be far more familiar to you than you might think.

The AICPA Teaches Congress What “Burdensome” Really Means

On July 19, the AICPA sent a letter to the House and Senate condemning new 1099 reporting requirements (said requirements being carefully hidden inside The Patient Protection and Affordable Care Act a.k.a. Obamacare) as burdensome and annoying. Apparently the AICPA must feel quite strongly about this matter as it is now November and they have sent a very similar letter to Congress, perhaps to show them just how burdensome extra paperwork can really be.


The House letter may be found here.

The AICPA doesn’t like that rental property owners could now be required to keep extensive records and bother with tax issues in typically tax-free January, among other things:

This would be the first time that individual taxpayers owning rental property who are not “engaged in a trade or business,” would be required to provide Forms 1099-MISC. For example, many individuals, who own a vacation property that is rented part of the year to help defray their costs, would be subject to the provisions of the SBJA. We are concerned that (1) keeping records to track expenses by provider, (2) obtaining tax identification numbers and other information from providers of property and services, and (3) providing Forms 1099-MISC during January, a month when taxpayers would not normally be focused on tax issues, would be extremely burdensome. Additionally, the AICPA questions the need for sending information forms to certain providers of services, such as utility companies.

Thankfully the AICPA has everyone’s back and feels as though business owners should be allowed to focus on growing their businesses instead of worrying over filling out massive amounts of paperwork. We’ve got to appreciate that attitude as any other professional organization might salivate over the idea of plenty of billable hours to go around as CPAs line up to hook up business owners with the right paperwork but not the AICPA, who said “businesses do not need the added cost of more regulatory requirements at a time when their efforts must be focused on profitability and sustainability.” Word!

We look forward to the next round of angry letters from the AICPA on this matter and hope that they don’t find fighting Congress too burdensome.

Prioritizing the CPA Exam, Getting a Masters and a Big 4 Job Part MMXXXII

In today’s edition of “let me figure out your life for you and push the CPA exam down your throat”, our little would-be Big4er writes in wondering:

I’m trying to figure out some options to get to a Big 4 firm. I interned at a regional firm in Los Angeles this past summer and realized that I want to be at a Big4 firm instead. I have been through the on-campus recruiting process this quarter and unfortunately I did not receive any offers after going through PwC’s second round interviews. I did receive an offer from a regional firm in the San Francisco area. Though, my ultimate goal is to end up at a Big 4 firm.

I will be graduating in March 2011 and was planning on begin studying for my CPA exam. I hopby October or at least a majority of the exam. Do you guys recommend I study for my CPA and go through the recruiting process again next year or continue my education and get a Masters in Accounting and go through the recruiting process after that?

I love when you kids have a plan, or rather when you have a goal in mind and come banging on our door asking how to get there.

Anyway, as always, I am inclined to recommend getting the CPA exam out of the way before anything simply because it’s easier to do now before you’re bogged down with commitment (OK, mostly a really time-consuming Big 4 gig). However I’m a little sketchy on your actual timeline since you say you are graduating in March and plan to be done by October; does that mean you’re planning on taking two parts per testing window after you apply and are approved to sit for the exam?

Assuming you are applying in California (you mentioned LA), might I recommend you take the exam shortcut now while you still can? Here’s the deal: submit your application to the state board now while you don’t qualify, pay your $100, wait 8 – 10 weeks for a rejection letter and then apply again in March right after your degree posts to your transcripts so you can be approved to sit in just 1 – 2 short weeks. That way you cut down on the waiting time while you’d still be waiting anyway, can jump right into taking your exams and can get in April/May, July/August and October/November instead of trying to cram in four parts in two testing windows.

Keep in mind that tackling the CPA exam before going to the Big 4 – or any firm for that matter – can sometimes work against you. If you really stand out as a public accounting rockstar and have already passed the entire exam they might assume (usually correctly) that you’re simply trying to get your foot in the door for your two years of experience. So be careful with the overachieving there, it might be wise to get through two parts or perhaps just get started on the exam without actually blowing through all of it before you go knocking on PwC’s door again.

Unless you absolutely want a Masters in Accounting, keep in mind it isn’t necessary to have one in California and you can just as easily pick up 30 extra units in just about anything to meet the 150 requirement. I usually discourage California CPAs from taking that route unless they absolutely have to so if it isn’t something that you really want, don’t do it just to do it. You can always get a Masters later when you’re more settled in the profession, know what you want to be when you grow up, have finished the CPA exam and have made a dent in your undergrad student loans (always a good idea before you take on any more debt).

The only issue with blowing off a Masters now is that you will obviously have a harder time getting the Big 4’s attention after you graduate so I would say plan to get started on the CPA exam as quickly as possible and put on your best game face next time the Big 4 come sniffing around at your school while you can. Hopefully that lands you something for the fall, giving you a chance to complete the exam before your start date, at which time you can try out Big 4 life and then maybe get back to us on how that’s working out.

Hope that helps and good luck!

Doing It Wrong Twitter Case Study: The Hyper-Connected Crack Tweeter

Chances are you know the Hyper-Connected Crack Tweeter and worse, you could possibly be him or her. Tell-tale signs of hyper-connected crack tweeting include constant RTing, endless strings of @s (sometimes to no one in particular) and a nuclear follow cost. If you are unsure of your follow cost, feel free to check here and if you come up nuclear, it may be time to talk about your Twitter habits.


Remember, value is in the eye of the beholder. While it may seem reasonable to the hyper-connected crack tweeter to send out a constant stream of “Thanks for the RT!” notes and 75 #FollowFriday recommendations beginning on Thursday night, if many in your stream are following 100 people or less, you’re basically just cluttering up other folks’ streams and adding very little value while doing so. Because we’re specifically speaking about accounting here, it’s important to point out that many in the profession are new (or newer) to Twitter and therefore likely to be following just a small handful of people. Point being, if you aren’t adding value you’re pretty much just being obnoxious.

Our recommendation is always to look at what others in the profession are doing to get an idea of what is appropriate use of Twitter. We’ve already recommended checking out those on Michelle Golden’s Accounting Awesomeness list for starters but would also point out specific tweeters like MACPA’s Tom Hood, next gen CPA rockstar Jason Blumer and exuberant Scott Heintzelman. What do these people have in common? They all know the importance of interaction without overkill, sharing just enough of their personal views and goings on mixed in with updates on the profession that keep followers informed and engaged. Now that is doing it right.

The hyper-connected crack tweeter makes the mistake of thinking more is better so even more must be even better. Twitter is not a popularity contest and having the most followers does you little good unless you can somehow convert multi-level marketers and pornbots into clients. Since that’s unlikely, the best thing the hyper-connected crack tweeter can do is take a look at why they are tweeting so much and what value they are offering to the Twitter community as a whole.

True value comes from both the connections and the service provided between those connections. For some, hearing what you had for breakfast is an endearing way to feel closer to strangers thousands of miles away who share the same interests and so a bit of that is allowed (keeps people from thinking you’re a tax-obsessed robot without a soul, right?) but sending out 25 #FollowFriday tweets in rapid succession is really just a cry for help and a sign that you need a primer in how to pack the most punch into your tweets without cluttering others’ streams with your nonsense.

Remember people, moderation. I know it’s exciting and it’s tempting to overdo it but let’s all remember that we have a tradition to uphold for the sake of the whole industry and that’s one of calm, collected and not at all easily excited cool.