Author: Adrienne Gonzalez

Adrienne is a 15-year veteran of the accounting industry, if by "veteran" you mean "vulture prowling the periphery of the profession waiting for something exciting to happen." She has been spewing vitriol on Going Concern since the site was founded in 2009. A former CPA review employee, she has sat through more FAR classes than any CPA exam candidate ever could -- even one who has failed FAR seven times -- and can still recall most of the mnemonics all these years later.

Ten Embarrassing and Irrelevant Reasons Why Accounting Firms Suck at Advertising

The “Call our boy Ed Nusbaum” rose ad is up there as one of the most cringe-worthy pieces of advertising ever, not just out of accounting. We get it, GT, you’re trying to make accounting all sexy and stuff but put an old white guy on your ad with a rose between his teeth and it just comes off as weird. Make it a chick and you’re just being creepy and demeaning. Good to know the rebranding has helped the Purple Rose of Chicago beef up its advertising efforts, even if questions still remain as to how accurate said advertising is. And really, “instinct for growth” is still kinda sleazy, albeit not rose-in-the-teeth level sleaze. Sounds like GT needs a few hours of sexual harrassment training.