I'm surprised as anyone to learn that this is an actual thing:
Only 24 percent of American consumers are satisfied with the way accounting firms handle their phone calls, according to a new survey.
The study of 2,234 people, conducted by audio branding specialist PH Media Group, found standards in the accounting industry fell below the American average of 32 percent.
Huh. So what's the deal? Let's speculate. Do accountants:
- Leave clients on hold?
- Fail to mute their line when they break out into coughing fits?
- Like bringing their barky dogs to work?
- Eat too many apples and other noisy foods?
- Have terrible hold music?
There's no end to the possiblities, but you should all work on this.