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September 29, 2023

AICPA Launches Clearly Pretty Awesome Campaign to Target High School Students

The following post is republished from AccountingWEB, a source of accounting news, information, tips, tools, resources and insight — everything you need to help you prosper and enjoy the accounting profession.

The American Institute of Certified Public Accountants (AICPA) has launched the Clearly Pretty Awesome Competition for high school students to introduce them to the CPA profession.

“The CPA designation offers many rewarding career paths,” said Jeannie Patton, AICPA vice president – students, academics, and membership. “College students are graduating with degrees in accounting at historically high numbers. Decisions regarding career paths are being shaped very early, many at the high school level. It’s important that students have substantial information about accounting careers before they select their majors at colleges and universities.”


The Clearly Pretty Awesome Competition calls for students to devise a job (other than certified public accountant) using the acronym CPA, such as “curb paint applicator” or “city park accordionist.” To enter the competition, students are encouraged to visit Start Here, Go Places and register using the site’s FutureMe tool, and then submit their entries, along with an explanation as to why being a real CPA is a better option than the job they created.

A panel of judges will select the finalists on November 18 and 19. The top submissions will appear on Start Here, Go Places for public voting beginning on November 29. The AICPA will announce the winning entry on or about December 15, and plans to incorporate it in a national advertising campaign.

There will be 1st through 5th place awards:

• 1st place: A laptop for the student, $3,000 grant awarded to the student’s school in his or her name, use of the entry in the ad campaign, and a poster for school display;

• 2nd place: A laptop for the student, $1,500 grant to the school in the student’s name and a poster;

• 3rd, 4th, and 5th places: An iPod touch for the students.

The competition is open to full-time 15 to 19 year-old students who are enrolled in a high school in the 50 states, District of Columbia, Puerto Rico, Guam, the Northern Mariana Islands, American Samoa or the U.S. Virgin Islands. The AICPA will accept entries until Nov. 17.

About the AICPA:
The American Institute of Certified Public Accountants is the national, professional association of CPAs, with 369,000 CPA members worldwide in business and industry, public practice, government, education, student affiliates and international associates. It sets ethical standards for the profession and U.S. auditing standards for audits of private companies, nonprofit organizations, federal, state and local governments. It develops and grades the Uniform CPA Examination.

The following post is republished from AccountingWEB, a source of accounting news, information, tips, tools, resources and insight — everything you need to help you prosper and enjoy the accounting profession.

The American Institute of Certified Public Accountants (AICPA) has launched the Clearly Pretty Awesome Competition for high school students to introduce them to the CPA profession.

“The CPA designation offers many rewarding career paths,” said Jeannie Patton, AICPA vice president – students, academics, and membership. “College students are graduating with degrees in accounting at historically high numbers. Decisions regarding career paths are being shaped very early, many at the high school level. It’s important that students have substantial information about accounting careers before they select their majors at colleges and universities.”


The Clearly Pretty Awesome Competition calls for students to devise a job (other than certified public accountant) using the acronym CPA, such as “curb paint applicator” or “city park accordionist.” To enter the competition, students are encouraged to visit Start Here, Go Places and register using the site’s FutureMe tool, and then submit their entries, along with an explanation as to why being a real CPA is a better option than the job they created.

A panel of judges will select the finalists on November 18 and 19. The top submissions will appear on Start Here, Go Places for public voting beginning on November 29. The AICPA will announce the winning entry on or about December 15, and plans to incorporate it in a national advertising campaign.

There will be 1st through 5th place awards:

• 1st place: A laptop for the student, $3,000 grant awarded to the student’s school in his or her name, use of the entry in the ad campaign, and a poster for school display;

• 2nd place: A laptop for the student, $1,500 grant to the school in the student’s name and a poster;

• 3rd, 4th, and 5th places: An iPod touch for the students.

The competition is open to full-time 15 to 19 year-old students who are enrolled in a high school in the 50 states, District of Columbia, Puerto Rico, Guam, the Northern Mariana Islands, American Samoa or the U.S. Virgin Islands. The AICPA will accept entries until Nov. 17.

About the AICPA:
The American Institute of Certified Public Accountants is the national, professional association of CPAs, with 369,000 CPA members worldwide in business and industry, public practice, government, education, student affiliates and international associates. It sets ethical standards for the profession and U.S. auditing standards for audits of private companies, nonprofit organizations, federal, state and local governments. It develops and grades the Uniform CPA Examination.

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