McGladrey is Still Figuring Out How Twitter Works

Following our previous Doing It Wrong Twitter Case Studies, today we present you with a pretty common tweeter who can be found across any industry, not only our own precious accounting set: the chronic over-sharer.

The chronic over-sharer doesn’t understand that when Twitter asks “what are you doing?” it actually means “what are you doing or interested in that you think might be appropriate to share with the Internet community at large?” This means the over-sharer can mistake Twitter for a translator plugged directly into their own streaming consciousness as well as a diet journal, a livejournal, a teenage journal and a best friend who actually cares to hear what the over-sharer had for breakfast that morning.

The over-sharer doesn’t realize that most people – especially those in our somewhat small accounting niche – don’t care what they ate nor what they think if the thoughts are translated all hours of the day and come out mostly as angry gibberish and inflammatory nonsense. To the over-sharer, losing followers by the handful after each obnoxious tweet doesn’t mean anything, Twitter simply exists as an avenue for their consciousness. Like the audacity of sending out extensive Christmas letters each year to family members you haven’t spoken to in years, it takes a lot of guts to blitz Twitter with personal details while ignoring proper traditions of behavior. Remember, this is the accounting industry we’re talking about. While the over-sharer can be found in any niche, their behavior is especially noticeable in ours as we’re known for being a conservative lot.

No one is suggesting people can’t use Twitter to communicate or flaunt their personalities but there is a line and in our profession it’s important to follow that. You won’t have much luck snagging clients or getting hired if you’re using Twitter to blast coworkers or talk about your personal digestive issues.

Some tweeters get the balance just right, like Francine McKenna and Shane Eloe. See? You can be chatty – even snarky – but please refrain from telling the entire Internet about the consistency of your cat’s puke or about your super obnoxious senior whose head you’d like to chop off. It isn’t cute and you’re forgetting the Internet is forever. That means you might be able to delete the offending tweets once you realize you’ve been acting like an ass on Twitter but the damage to your reputation (or brand) can carry on long after the tweets have been zapped.

Just don’t do it. Keep it professional, people. Lively, conversational and a little personal but professional. Pretend like your boss, colleagues, and all former and future employers have your tweets streaming to their desktops at all hours of the day and remember: no one cares what you ate for lunch unless it’s food porn (SFW) and you happened to eat it with an accounting industry rockstar.