Will Yelp Give Goldman Sachs and Citigroup 5 Stars For Its IPO?

Posted on by Adrienne Gonzalez

Fun fact: yours truly used to be a hardcore Yelper, ranked San Francisco’s funniest Yelper for a good year and a half before I gave up and quit the site. God that makes me feel like a loser. As it should.

Anyway, here’s my issue with a Yelp IPO… Yelp should have quit way back when I did. The window of opportunity, in my mind, has long passed. Maybe in 2007 Yelp had a chance to blow it up but how are they even relevant anymore? Beyond the rabid fan base and drive-by Googlers, I’d say no. They blew a Google deal. They totally bit off the foursquare formula when they should have come up with it first. They still don’t have a money-making plan, as far as we can tell.

So here’s the really crazy part: according to DealBook, Yelp has brought on Goldman Sachs and Citigroup to help with its IPO. Did Jeremy S. suffer from brain-eating food poisoning?!

The offering, which is expected to value the company at $1.5 billion to $2 billion, will probably come to market in the first quarter of next year, a person close to the company said. Yelp is expected to file its prospectus by the end of this year.

In recent months, Yelp has openly telegraphed its intention to go public. At a technology conference during the summer, Yelp’s chief executive, Jeremy Stoppelman, said the company was still pursuing an I.P.O. but did not have a set time line. In late July, in a move that many interpreted as another step toward the public markets, the company hired a chief financial officer, Rob Krolik, who helped Shopping.com go public in 2004.

Just last year, Stoppelman said Yelp likely wouldn’t go public for years, while it took $25 million in funding from Bono’s Elevation Partners. Remember, Elevation Partners also bought a 25% stake in Palm – anyone remember them? Anyway, earlier this year, Stoppleman proudly declined additional financing and announced that “an IPO is back on the table” for Yelp.

Fun fact: GS and Citi also worked on Groupon’s IPO, with Goldman serving as one of the lead underwriters.

But Yelp is no Groupon (that might be a good thing). The seven-year-old start-up has yet to prove how it can make money, outside of shaking down companies and forcing them into sponsorships. Oops, did I say that out loud? I meant through “advertising” revenue from sponsoring companies interesting in “creatively shuffling” their negative reviews.

The sad part is Yelp has an extensive team of writers in its users, and they are constantly creating free content (some of them are not too shabby, either) yet it still cannot figure out how to make money off that. What on Earth is an IPO going to change about that?

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More Appeasement in Obama’s Proposed Budget

President Obama presented his nearly $4 trillion budget, proposing to cut more than $1 trillion from Federal programs over the next ten years, with $200 billion in cuts to occur over the next two years. Although these cuts may appear, at first glance, significant to the average American, in light of the recently enacted tax cuts of $858 billion over the next two years, that $200 billion of proposed spending cuts leaves $658 billion of thoted for.

In balancing our national budget, Obama and Congress are focusing on the wrong side of the financial equation. The projected deficit in 2011 is $1.65 trillion; however, the whole non-defense discretionary spending budget in 2010 was $477 billion. Even if all non-defense discretionary spending were eliminated, there would still remain a deficit of over $1.1 trillion. The math is clear that Congress cannot eliminate deficit spending by budget cuts. Taxes will need to be raised.


Some of the cuts that President Obama is proposing in his budget include $300 million for community block grants, $2.35 billion for low income home energy assistance program, and $400 billion from a five-year domestic spending freeze, as well as reductions in pell grants, graduate school loans, community access, etc. But all of these cuts do not come close to offsetting the lost revenues from the extension of the tax cuts to the rich.

A pattern has emerged in Obama’s dealings with the Republicans. Obama agreed with the Republican argument to give tax cuts to the rich to help the economy. Now he is proposing to cut programs for the middle class and the poor to balance the budget. In doing such, Obama is moving the political fulcrum to the right. His approach of pre-emptively offering something—whether it be tax cuts for the rich or budget cuts affecting the poor and middle class—instead of negotiating a quid pro quo, is effectively pushing the Republicans further to the right, seeing the prospect of gaining even more ground.

Although compromise is demanded in politics, leadership cannot be defined by compromise alone. There are principles worth fighting for; and leaders must be willing to mobilize public opinion in support of those principles. Since our political system is rigged because of campaign finance and lobbying, a leader professing change and reform needs to present a different narrative to the populace. Churchill, Teddy Roosevelt, and Franklin Roosevelt recognized the value of the bully pulpit. Despite his rhetorical skills, Obama has failed to do so. His posture of appeasement will in all likelihood allow the Republicans to balance the budget on the backs of the working class and low income Americans to the benefit of Wall Streeters and Multinational Corporations, who offshore jobs, brought about the financial crisis, and robbed trillions from the American people. Since Obama is seeking re-election in 2012, and is charting his own course, he will not lead the American people to the Promised Land.

America needs major tax reform. The extension of tax cuts to people who need them the least was the last thing Congress needed to do. Some Democrats want to cut $40 billion in subsidies to the oil companies for five years; however, Republicans refuse to cut these subsidies to the oil companies, preferring to cut programs for the poor and middle class. Moreover, in spite of two wars costing $120 billion per year and an inflation adjusted military budget larger than those in the Bush years and the Cold War, neither party desires to cut military spending, which constitutes 58% of the discretionary spending budget.

Reform will never come from Congress nor a President like Obama. It will require people outside of Washington working with allies inside Congress in order to stop this disconnect between what is transpiring in Washington and what this country needs. It will require people coming together as they did in Egypt in a pro-democracy movement. The question is, can and will the people of America come together before it is too late.