Tag: Recruiting

How Do I Get into a Big 4 Tax Specialty Group Without a ‘Preferred’ Degree?

Today in “fish my career out of the crapper,” a recent grad has started a masters program hoping to get into a speciality tax practice with a Big 4 firm. However, the reader is concerned that their program won’t be attractive the speciality groups. HELP!!

Have a question about your career? Worried that your porn star spouse might derail your path to partner? Need advice on broaching the subject of the shitty coffee in your office? Email us at advice@goingconcern.com and we’ll be sure that you get the help you need.

Back to our accountant-to-be in jeopardy:

I graduated from undergrad with a degree in accounting in April of this year and immediately began a masters of accountancy program in the Boston area. I did not have an internship since I chose to study abroad instead. I am fluent in Korean, and am interested in tax issues encountered by expatriates and multinational corporations. I am also interested in valuations for M&A. I have wanted to work in a Big 4 or other large accounting firm in the business advisory or tax divisions. However, looking at the job requirements for the positions in these two divisions, the firms prefer students with degrees in economics, finance, taxation, and even JDs and LLMs. My program, on the other hand, is more of a general accounting program geared towards auditing and preparing students for the CPA exam. So, my question is, “how can I get a job in tax or advisory–preferably dealing with tax issues–without experience or a ‘preferred’ degree?” The simple answer would be to just apply and point out the interests that I have, but would this accomplish anything more than alienating myself from potential employers and positions in assurance that could get me in the door and eventually onto the career path that I desire?


While your advanced degree will help your chances with the Big 4, we are wondering why you didn’t go with a program that would have allowed you to pursue a tax concentration, since that is your primary interest.

But never mind that, the issue at hand is how you get into these specialty groups without experience or a preferred degree. The answer is: it will be tough. You do have the advantage of being bilingual which will be extremely attractive, especially for any international speciality groups. If you can land a tax position, leverage this strength and communicate your interest in areas of expats and multinational issues. If you’re feeling really ambitious and learning a new language is easy for you, consider picking up a little Mandarin or Japanese to give you an even bigger advantage over your peers.

That may sound crazy but it will make you stand out from other people competing for these sexier jobs in specialty tax and advisory and like you said, if you just have a plain-Jane Masters and not the ideal background, you’ll need to make yourself stand out somehow. These groups are small and they don’t take on many new hires and yes, they do prefer people with the degrees you mentioned.

You also ask, “would this accomplish anything more than alienating myself from potential employers and positions in assurance that could get me in the door[?]” Again, if you’re interested in tax, why are you thinking about interviewing for audit positions? It will make your path to the speciality groups longer and even more difficult. Only pursue this if it’s the last resort.

Get into the tax practice if you can and go from there; your interest in international groups will seem less self-serving. You’ll probably have to do some time in compliance but that will serve as a good foundation for your career goals.

Do The Big 4 Use Intermediate Accounting as a ‘Weed-Out’ Course?

Back from the meat sweat-infused Labor(less?) Day Weekend with the latest edition of “help me get my career out of the crapper,” a young accounting student is concerned that their “C” in Intermediate Accounting will derail their Big 4 dreams of fame and fortune.

Have a question about your career? Need advice on how to handle the client contact who just happens to be a complete lunatic? Undecided on whether or not you should eat the frozen pizza that isn’t yours when you’re working at 1 am? Email us at advice@goingconcern.com and we’ll get you back on the crooked and wide.

Back to our latest grade–obsessed recruit:

I’m currently a Senior at ASU, graduating in May 2011 and plan on enrolling in the MTAX program at ASU that Fall. I currently have a 3.52 G.P.A., but ended up with a C in Intermediate Financial Accounting (For the record, I took an accelerated 5-week course and was also working full-time). I have heard that many firms (mostly Big 4) use this course as a “weed out” of candidates. I have maintained all A’s in my other accounting courses but am worried that this C will turn off recruiters. If I plan on going into Tax, will this pose a problem? Any recommendations to counter potential problems?


Here’s the deal with grades people – they shouldn’t be a dealbreaker. There are tons of fine candidates out there who weren’t as naturally talented in the academic sense of double-entry accounting but have a lot more intangibles to offer.

Unfortunately, the current reality is that most Big 4 partners and those in recruiting are of the mindset that looking at a candidate’s grades is most efficient way to identify the best candidates. Is that bullshit? In the editor’s opinion, yes. Do you have to deal with it, anyway? Yes. Is impossible to have a low-ish GPA (between 3.0 – 3.5) and still land a gig with Big 4? No, but be prepared to sell hard why your lower GPA isn’t an issue.

In this case, while the “C” in Intermediate Accounting may rise an eyebrow or a brief mention from someone on the recruiting team, it is not the ‘weed out’ course that you are picturing in your head. Your 3.52 GPA is good enough that the Big 4 will give you a serious look and if you received “A” grades in your other classes, the “C” will look like an outlier that a partner may ask you about briefly, “What happened there?” in an attempt to be funny. You’ll give him/her the story and that will likely be the end of it.

Plus, since it sounds like you’re most interested in joining a Tax Practice, this shouldn’t be an issue at all. They’ll look at your Grad School grades and the classes you took in the program to decide where you’ll best fit into their practice. They likely won’t give your “C” in Intermediate a second look.

Can You Get a Big 4 Job If You Didn’t Go to a “Brand Name” College?

Today we hear from a Big 4 dreamer and their frustration with the firms’ penchant for “brand name schools,” and what, if anything, you can do about it.

Have a question about your career? An inter-office love triangle? How to interpret the partner’s passive-aggressiveness attitude? Email us your query to advice@goingconcern.com and we’ll level with you.

Back to our reader:

I can’t tell you how frustrating it is to go onto the Deloitte Job Board and see positions with schools next to them, indicating the spot is only for a graduate of Notre Dame or some other brand name school. I turned down Notre Dame to go to a small liberal arts school in Chicago and now I have no idea how to get into the recruiting cycle for the Big 4 or regional public accounting firms. There were no accounting firms at the job fairs or on-campus interviews held at my school.

I graduated cum laude last December (a semester early and with my 150 credit hours). Desperate not to move back home, I took a private accounting job, but it didn’t work out and for personal reasons I moved up to Wisconsin. Now I am studying for the CPA and searching for a job. My question: how can I get in on this recruiting season? Is there even a way?

Unfortunately, this is just the way it is for public accounting firms. Unless an influential partner has a personal connection to a small school (Alma Mater, children are students there, etc), they are typically overlooked. The factory-like recruiting machines that are public accounting firms look for the same attribute in their target schools; where can they get the most bang (candidates) for their buck. If you think about it, it makes sense:

• Recruit at Notre Dame – meet 100 qualified accounting students
• Recruit at small liberal arts school – meet 15 qualified accounting students

Of the 1-2 students a firm would hire out of the small school, those numbers can be made up at the larger universities. This saves on expenses (travel, lodging, premiums, etc). Dollars and sense.

All that said, the issue is not that you’re from a small school, it’s that you’re now graduated and part of the workforce. Being a recent gradutate is more difficult; you’re not part of the campus recruiting scope and you’re too green to fit the typical experienced hire mold.

The best thing you can do is reach out to the firms directly. Use your network to find out who the HR contact is in the city where you live or want to live and call or email them. The most crucial thing with recruiters is getting them to know your name and face.

You’re cum laude so they’ll like that and if you are legitimately interested in the firm, they will take an interest in you. It will take some footwork on your part but it can be done.

Will the Big 4 Take a “Late Bloomer” with a Low Undergrad GPA?

Today from the mailbag we have a Big 4 hopeful that – like many of you – enjoyed the splendors of undergrad life to the detriment of their GPA and want to know if this will dash their Big 4 hopes and dreams.

If you’ve got questions about your career, a problem at work (romantic, political or otherwise) or what you should have for lunch, shoot us an email at advice@goingconcern.com. We will ignore pension accounting questions with extreme prejudice.

Back to our friend:

I just started an MSA program this summer after graduating with a BA in Economics. My cumulative undergrad GPA was 2.78, which is certainly not helping me attain my goal of Big 4 employment. I’ve been told that talking to recruiters now would be certain career death and I’m hoping on using the “late bloomer” story whenever I do begin the recruiting process. I can honestly say my attitude towards academics has improved tremendously over the past year or so. In the two graduate summer classes I’ve taken so far, I’m pulling a 3.85 GPA.

My question is, how long will it take for my improved academic performance to become substantial evidence of my matured academic attitude? Should I hold off on fall recruiting? Go for an internship instead of FT? Any advice would be greatly appreciated.

While a 2.78 isn’t the end of the world, you are correct in your thinking that most Big 4 recruiters will turn their nose up at you. That being said, talking to recruiters is not “certain career death.” Quite the opposite, in fact. The more face time you get with these Big 4 types, the more they will remember you. Your “late bloomer” story certainly holds water now but you admit that you’ve only taken two classes. If you can maintain the GPA, then great, you’ll be in good shape. And yes, recruiters will see this is as a positive direction. If you revert to your keg standing ways (some people never get over it) then hopefully your guessing skills on exams have gotten better.

In the meantime, here are a couple of things you can do to hopefully marginalize that 2.78:

• List your summer course GPA on your resume – leave the undergrad GPA off, but be honest if and when you’re asked about it.
• Major GPA vs. Cumulative GPA – We’re assuming the 2.78 is your overall, or cumulative, GPA. Calculate your major-specific GPA (the classes that differentiate you from another business degree) – if it is above a 3.0, list it on your resume.

The problem with your situation, Late Bloomer, is that you don’t know what the thought process of the Big 4 recruiters, employees and partners that you meet are. Some of them may love you and others will take one look at your undergrad GPA and will respond not with “no” but “hell no.” Typically when a recruiting team is split on a candidate, the hierarchy trumps and if you didn’t impress the pants off that partner, you’ll be out.

Considering all that, you should absolutely attend the fall recruiting events and meet as many different firms and make as many contacts as possible. Also, be realistic with them – it’s okay to admit that you faltered a bit during your undergrad – just know that you’re going to have to prove it to them in the long run that you can keep things on the up and up.

Whether or not you should go for an internship or FT is your call. Will you be graduating in spring or summer of ’11? Then going for full time is probably the best move, regardless of the not-so-stellar undergrad GPA. If your MSA program can be stretched out, go for the internship. Even if you don’t get it, you’ll make plenty of contacts in the Big 4 so that when recruiting comes around for next year, you’ll be a familiar face and the recruiters will get a sense that you’re committed to academics and that you are a solid candidate for their firm.

Big 4 Careers: Can I Get into the Tax Practice?

From the mailbag, we have a young lad who is about to go through his first recruiting season looking to land a Big 4 position. He requested that he got some advice from those of you in the biz and that have been through the process.

If you have questions about your career, recruiting, choosing a firm a problem/challenge at work (wonky technical questions will be ignored) or whathaveyou, send us an email at advice@goingconcern.com. In the meantime, let’s oblige this young man.

The details:

I need help (advice from professionals) deciding whether I should apply for tax jobs, or audit/assurance jobs. I want to work for one of the Big 4 firms, but I know that may be lofty since I didn’t necessaril path to a career in accounting. Below is a brief narrative so that you may better understand my experience and qualifications

I am a senior at the University of Memphis (Memphis, TN) and will be graduating with a BBA in Accountancy in December 2010. I work full-time during the day to provide for my family and I attend classes at night. I work for a small bank opening new accounts, but accounting is the field I would like to have a career in. I am 24, so not much older than many of my accounting peers, and this is my first degree. I currently have an overall GPA of 3.35 and a major GPA of 3.89. I am the VP of Development for my Beta Alpha Psi chapter, and I have attended BDO’s 2009 Pathway to Success Program. Due to a change of major from Biology to Accountancy several years ago, I will have 156 credit hours when I graduate in December. I have enrolled in a Becker course beginning later this month, and plan to complete three parts of the CPA exam in the final window of 2010 and the fourth in the first window of 2011. Firms are now posting staff positions and internships on the career and employment website at my university. The time has come for me to go through my first recruiting season, and I am experiencing some anxiety.

As I mentioned earlier I am really interested in the tax specialty, but I am most interested in working for a public accounting firm. I have been told by several people in academia that a masters is necessary for tax staff, and about 90% of the entry level tax staff positions are filled with individuals who have had at least one internship. I must delay my advanced degree for a few years since I am out of cash and do not want to incur debt via student loans. I have hopes, though, that having at least some portion of the CPA exam passed will give me a leg up in the battle for staff positions at accounting firms. Also, an internship is not really an option at the current time, unless it is absolutely necessary.

I would like to know if someone with my education and experience would even be considered for a full-time tax staff position at a Big4 firm. Should I apply and hopefully interview for tax staff positions? Should I focus my attention on landing an audit/assurance staff position? Big time public accounting is where I want to be, and I know I have what it takes to make it there.

I hope you can publish my question, and ask for feedback/comments from professionals that work at big 4, regional, and local firms.

Okay, so lots of “interests” to wade through here. Let’s break these down. You say, “I am really interested in the tax specialty, but I am most interested in working for a public accounting firm,” but then you also say that you want to work for a Big 4 firm.

Depending on how you rank the importance of these three goals, that should give you the answer to your dilemma.

Let’s say working at a Big 4 firm is the end all to be all for you. You might have an easier time getting in by taking a job in the audit practice. A market like Memphis won’t be hiring too many tax professionals and it is likely that they will have advanced degrees. If there are tax positions available, by all means apply and interview for them. To answer your question, a Big 4 firm interviewing for tax positions will probably listen to what your interests and career goals are but you might not fit their ideal candidate criteria.

To address a couple other of your issues – having portions of the CPA may help you but is by no means is it a huge advantage. Also, if putting off an internship is what works best for you, then understand that will put you at disadvantage to those that have had them, especially since the Big 4 is making full-time offers primarily to their interns.

However, your GPA, work experience and BAP involvement are all good things so chances are, a Big 4 audit practice will give you a serious look as long as you interview well.

If you land the gig, you could do some time in audit and then explore some rotational opportunities a couple of years down the road, although again, those are probably extremely limited in a small market like Memphis.

On the other hand, if you are truly interested in working in a tax practice, it might easier to go with a regional or local firm to get the work experience you want. Since it sounds like you’re a good candidate, you can be selective about who you ultimately choose and what areas of tax you want to work in. Once you have a few years of experience and you still want to work for a Big 4 firm, it might be easier to get into their tax practice.

For the rest of you out there, dispense with your experiences and advice. Does he have a chance at tax? With Big 4? Should he just give it all up and join the Peace Corps? Help him out.

Experienced Recruiting Amongst The Big 4 Gets Aggressive

As you know the Big 4 are extremely competitive when it comes to picking up talent. Now that the firms have amped up their experienced hiring, things appear to be taking an interesting turn.

Case in point, the following email went out to PwC professionals in the Southeast:

Hello. I work for Ernst & Young’s Assurance Recruiting Team and, through my networking, came across your name. I was wondering if you would be interested in making contact for professional networking purposes.

We are currently seeking managers and senior managers in our Southeastern markets. Your referrals would be greatly appreciated as you know the best people in this industry! We are expanding our Assurance Experienced talent pool and look forward to hiring only the best and brightest talent!

There are twelve more reasons to consider EY as a strong career option!! Ernst & Young was just named to FORTUNE’s “100 Best Companies to Work For” list for the 12th year in a row–and ranked highest among the global professional services organizations. The reason? Our people. Together, we’ve created a culture of learning, flexibility, inclusiveness and community responsibility that truly makes a difference.

I have been a finance/accounting recruiter for six years and assure you that not all Big 4 firms are cut from the same cloth……it never hurts to have a dialogue!!!

Thanks in advance for your time and consideration. Have a wonderful summer!

Say what you want about these particular tactics but if there is a need in a particular office or region, it is Big 4 recruiters’ job to go out and find the talent to fill that demand. Other Big 4 firms seem like a pretty good place to start since they have the “talent” that the firms want. Plus, the email does state that the intent of the message is to “open a dialogue” which, sure, could lead to someone switching firms but let’s be real – this happens.

And don’t forget! This isn’t confined to Dixieland. You may recall that PwC in the UK had been allegedly poaching E&Y partners, as reported by the Times Online.

So if you want to get all defensive about a rival firm going behind enemy lines to do their jobs, so be it, but your firm is likely doing the exact same thing.

Earlier:
Grant Thornton Picks Up Four Tax-Exempt Experts from WTAS

Big 4 Rotations: Great Career Opportunity or Recruiting Gimmick?

We touched on international rotations yesterday, albeit one that probably would be provide more risk than most accountants are comfortable taking.

That being said, rotations – either to another practice, office or international – can be a way to re-energize your career if you’re feeling stagnant or a simple distraction from the distinct possibility that you don’t like your job. We’ll discuss all three of these possibilities and then open it up for discussion:

International Rotations – Offering international rotations is an excellent recruiting tools for the firms that offer them (primarily Big 4) and most people that work in firms that offer them would state that they are “an extremely rewarding experience,” whether or not they’ve actually experienced one. It’s one of the cliché message that firms put out without mentioning the fact that the politics of negotiating one can be tricky. All that being said, those lucky few that do experience them rave about their experiences (for the most part, there are some that just can’t be pleased) on both a personal and professional level.


Domestic Rotations – Again, firms market these as opportunities for those that are interested in them. There are less politics involved in the domestic versions although a particular office may have to demonstrate a need before it would be approved. A slight twist on these the domestic “rotation” is an unsolicited one, where one office has a desperate need for warm bodies and your firm offers you up to spend a significant length of time (e.g. two to three months up to a year or more) working in a different office.

Practice Rotations – You’re sick of auditing/tax/advisory. One day the idea of a rotation to a new service line or to a support department (e.g. HR) comes along and you jump at it because, well, you’re bored out of your mind. This can be a great opportunity to do something completely different which could be the start of a new career path. Or it could be your firm filling its need for grunts in a practice that is short-handed.

From a recent thread on staying or leaving public accounting, commenter Guest had this to say regarding internal rotations.

Internal rotations are also BS. They are generally looking for cheap labor to bridge them in times of need. Most people don’t get asked to stay on, in which case your peers that stayed in audit may have a leg up. If you do get asked to stay, you will be behind your advisory/tax peers since you didn’t start with them.

So it’s a bit of a mixed bag out there. On the one hand, landing one of these rotations is the first step and then you have to consider the repercussions of leaving an office/practice for a length of time. If you’ve got personal experience with any of these, discuss below for the wishers and dreamers out there mulling rotations.

The Big 4 Continue to Impress College Students, Dominate Latest Universum List

It’s been far too long since we had a Big 4 dominated list to share with you. The last that we can dig up was PwC’s three-peat for Training 125. We were starting to get the shakes…

Thankfully the drought has ended with the latest list from Universum, who we last hear from in the fall with their 50 Most Attractive Employers.

This time around, it’s the Top 100 IDEAL Employers, that is described as “annual employer image survey…based on more than 163,246 employer evaluations, reflecting the opinions of approximately 56,900 Undergraduate students.” In the “Business” field of study, the Big 4 have, once again, landed high on the list:


Ernst & Young – #2
PricewaterhouseCoopers – #3
Deloitte – #4
KPMG – #6

Big 4 domination on a college student list is nothing new. Their recruiting strategy is aggressive and any company getting bested by Google in anything is exactly a surprise. Some other notables:

FBI – #11
IRS – #23 (IRS 2, Sarah Palin 0)
Grant Thornton – #30
Accenture – #66

Frankly, the number beside the firm name is irrelevant. The firms will boast the latest ranking in press releases and on campus visits per standard operating procedure. This continues to demonstrate that the firms are impressing college recruits effectively. They are presenting the image they want to present and they are doing so with an ever increasing online presence. We will continue to see them high on these lists.

The Universum American Student Survey [Universum]
Universum USA Presents the 2010 Top IDEAL Employers [Press Release]

Ernst & Young Needs You to Beg Your Friends to Work at Ernst & Young

Maybe beg is a stretch but the Banking & Capital Markets (they had non-Lehman Brothers clients, you know) practice needs more people ASAP.


The following email is from a partner in the FSO practice requesting recipients to get three to five of their friends to drop whatever they’re doing and join Uncle Ernie’s Army:

Hello Everyone,

Please review the following notice regarding Employee Referrals. The success of our Banking & Capital Markets practice is dependent upon the quality of our people and our ability to grow. In order to reach the goals we have put forth this year, we will need to significantly grow the size of our Practice. A key driver to that growth is Employee Referrals. I would like each person in the practice, from Staff through Partner/Principal, to come up with 3 to 5 qualified referrals who you believe would be strong additions to our practice and help contribute to our growth and success. In addition to submitting them through the Employee Referral Program website, please send the candidate’s name, contact information, resume (if you have available) to our Recruiter, [redacted].

Thank you very much for all of your help and hard work!

Does anyone that just finished up busy season even have 3 to 5 friends/acquaintances outside the firm? Anyone that was your friend prior to the beginning of the year probably assumed that you’re dead.

Anyway, here’s the original plea for Ernsters to play recruiter that includes a nice little bonus if your friend/acquaintance/frenemy makes the cut:

Your help wanted to fill critical job openings within the FSO Assurance Practice
Employee Referral Program

The Employee Referral Program encourages and generously rewards you for recommending great people to Ernst & Young. Over and above the monetary awards, we believe the ultimate satisfaction of making a referral comes from the very real difference you can make for your friends, as well as for Ernst & Young. Here’s a great opportunity for you to help a friend or acquaintance, Ernst & Young and yourself — all at the same time!

The Assurance – Banking & Capital Markets practice is looking to immediately fill positions (Experienced Staff and Seniors) in the areas listed below. You could receive a generous referral bonus (up to $7,500!) by suggesting someone you know who you think would be a good candidate and a great EY team member. All referral bonus award information is listed on the EY Employee Referral Program website below.

Banking & Capital Markets (New York, Boston, Stamford)
Asset Management (New York, Boston, Stamford)
Insurance (New York, Boston)
On-Call Advisory/FAAS (New York) *openings at Senior and Manager levels

To make a referral for one of these positions, please visit the EY Employee Referral Program website at http://chs.ey.net/Referral.

Through the referral program, you make can make a real difference for someone you know, for Ernst & Young and for you. We know for a fact that our very best hires are referred to us by our current people. So, please think about who you know that might make a great addition to our team.

Whether this means that the markets mentioned will avoid layoffs this summer remains to be seen. Happy hunting.

Decoding the Latest KPMG HR Talking Points

FINS published an interview with Bruce Pfau, KPMG’s vice chair of Human Resources, on Monday, with the topics ranging from, “getting a foot in the door, poaching amongst the Big Four, the firm’s push into environmental advice and its goal to capture the best and brightest on U.S. college campuses.”

You can read the entire interview here, but good luck understanding the HR-code served by Pfau. Calm your fears, you don’t need a Ouija board in order to understand the current state of the KPMG Kamp. Below is my best attempt to translate Bruce.

Kyle Stock: Can you provide a geneent hiring?
Bruce Pfau: Each year we hire a couple of thousand people from [college] campuses into our audit, tax and advisory practices. In addition to full-time people, we’re also hiring interns.

We’re also very focused on making sure that we’re keeping an eye on creating a diverse workforce compliment.

DWB – Yes, we’re still hiring. But hell, we have to. We’ve committed to interns and fulltime hires going forward multiple years. Remember when the bottom fell out in late 2008? Yeah, we already had 2010 kids signed up. Also, non-English speaking professionals help out with our diversity statistics; even H.R. has numbers targets. Have fun in that client meeting!

KS: It seems that some of these concentrations would favor certain geographies, are there any specific parts of the country where the firm is growing?
BP: You can pretty much gather from some of the areas of focus that there will be some geographic concentration. We have a gigantic financial footprint in New York, but that doesn’t mean we’re not hiring financial folks on the West coast as well. And we’re obviously beefing up in developing countries — in China, Southeast Asia, India.

DWB – Yes, I used the word “gigantic” to officially describe our position. PS – if you’re not in the gigantic New York market or the west coast, you’re dead weight. Expect cuts or consolidations in offices. Conversely, thank you to our folks in the Big Apple and the Silicon Valley for keeping our pants on these past 18-24 months. Your free Phil hat is in the mail.

KS: KPMG also recently hired the United Nations’ chief climate change expert, Yvo De Boer. Can we expect the firm to offer more environmental advice?
BP: We’re looking to expand our footprint in that area, not only in the standpoint of the firm’s commitment to being a good corporate citizen environmentally and having our own green efforts, but also to try to utilize some of his capabilities, knowledge and relationships to expand our business and gain higher visibility in that space globally — areas like carbon evaluation and emissions trading.

DWB – We finally moved away from paper audits, didn’t we?

KS: You recently hired a new partner in charge of campus recruiting, Stacy Sturgeon. Is the firm taking any new directions there?
BP: I don’t expect to see any major changes in our approach there. We’ve spent the last several years taking campus recruiting to a new level. We’ve redoubled our relationships there and did a variety of things to make sure that our message is getting across to the best and brightest students.

DWB – Hell no, we ain’t changing a thing. There will always be a slew of helicopter parents shoving their over-achieving children into an accounting career. Our traps are set. Fish. In. Barrels.

KS: Do you engage in recruiting via social media and has it proved to be valuable?
BP: Yes. Obviously, [we use] the electronic job-boards and things of that nature. The Facebook-type forums we’re obviously participating in as well, though I cannot say it has transformed our hiring at that level. It’s more of an incremental difference. Our hiring at the more junior level really has a lot to do with sustained relationships with students. Huge percentages of the people that we bring in from campus have done an interview with us. That’s the best social interaction that we can have [with them].

We believe that we’re a great place to build a career.

DWB – we always have and always will scour the Monster.com’s of the world for tax and advisory talent. Audit is a lost cause. I don’t have a freakin’ clue about Facebook. My kids are on it. Our first year associates swear by it. Some of our managers think it’s suave to “friend” their staff. But just like everyone else in the universe, no here has figured out how to profit it from the networking site.

But newsflash – we interview kids on campus, not on Facebook. Most of them, that is. There’s a select group that have parents at important clients that we let into the KPMG Kamp for free. And do you like that last line about building a career? Yeah, I’m paid to say that.

KS: You mentioned culture, how is KPMG’s culture different from the other three of the Big Four?
BP: Our cultures are way more similar than they are different.

I strongly believe that we face the same challenges, we recruit the same kinds of individuals, we’re in the same business — there’s a lot that’s similar. Where we differ is in a few areas.

First, although all of the firms have a good record in this, I truly believe that our firm has a remarkable culture of corporate social responsibility and volunteerism. I think that that’s something that really is a little bit different at KPMG. I literally could go on and on about how our people have risen to the occasion in that area.

The second thing is the whole area of continuous learning and development. We want to differentiate ourselves as being a great place to build a career.

DWB – We’re all accountants; how different can we be? In terms of volunteerism, what other accounting firm stuffed bears instead of getting blitzed on light beers and chardonnay? That’s what I thought. Build a bear, build a career (I said it again!). Come on, this was a brilliant idea.

A brilliant idea that us partners are still paying for. $*%@.

Newsflash: Accounting Candidates Are Stalked

In what should come as no surprise, social media and its effect on the job market continues to be a conversational presser. The topic is often discussed by nobodies (like myself) in online environments like Twitter and blogs (here’s looking at you, GC), but as the topic shifts from the Wild West of the Internet blog-o-sphere and into dinner conversation circles, CNN is jumping on the topic.

CNN’s article expanded on a recent study by Microsoft that “found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants. In fact, 70 percent of United States hiring managers in the study say they have rejected candidates based on what they found.”


You read that correctly – 79 percent of recruiters and hiring managers Google stalk their candidates. If this was a toothpaste study, that’d be 4 out of 5 dentists. Convincing, right?

As busy season winds down and the itch to test the job market becomes irresistible, what should you do? Many of the people interviewed in CNN’s piece changed their Facebook profile names to be something other than their first and last names. This is all fine and dandy except for the fact that profiles can still be searched by email address, employer and school networks, and geographical location. So yeah, switching your name from Jay Smith to Jay Tizzy is great until your recruiter types the email address on top of your resume into Facebook and finds your page.

What should you do? I covered the importance of Facebook etiquette a few weeks back (refresher can be found here), and I can’t stress how important it is to take advantage of their privacy settings. Once you set them accordingly you should test them out yourself. Log out of Facebook, Google yourself, and click on the search result that is for your public profile. What you’re able to see this way is exactly what your recruiter or potential new boss is limited to.

Pictures of last weekend’s rager? Probably not a good idea. Tighten up your security settings until you’re satisfied with how you’re represented online.

Are the Edgy Efforts Really Necessary for Recruiting Accountants?

PwC’s Branding Week taught us nothing we didn’t already know.

So as you may recall, PwC launched its massive PR campaign two weeks ago, wrapped up in super-PR spin in this clip from ABC news:


Even if you sat earnestly with pen in hand, I doubt you had any significant takeaways from the video. “Networking starts with the people you know.” “Students should be aware of what they post online.” “Careers are a marathon, not a spring.” Really? For a moment I thought networking was accomplished by connecting with complete strangers on LinkedIn. Please.

Don’t forget about Deloitte’s push to join the 21st century, albeit it a few years late. Talk of Facebook pages, Twitter feeds, and YouTube channels, oh my! Come ON. Walk into a campus lecture hall of 100 students and you’ll find 97 of them tapping away on their cell phones. Are they tweeting? Hell no. This generation finds Twitter boring. They need more (as in pictures, tagging, communication channels) than Twitter can offer. Blah.

At the core of it all, are these efforts really necessary? The fundamentals of supply and demand will always make accounting majors one of the top recruiting prizes on college campuses. The major consistently has a top-five placement rate after graduation. Both the accounting firms and the private sector will continue to flourish as hiring grounds.

Then why bother? We all know the profession is sugar coated with promises of worldly travel or volunteer release time; the need for the best and brightest is no secret. That is, in itself, the answer.

Anyone can recruit an accountant, but the best and brightest are chased. Hounded. Stalked. All in the name of tweets.