Heresy: Dennis Nally Says Money Isn’t the Only Motivator for Recruiting Millenials at PwC

Apparently, things like “mobility” and “skill development” are important too. If you can believe that.

Having a competitive compensation base is really important. It’s [also] about how to create an environment where people want to be. This millennial generation is not just looking for a job, they’re not just looking for salary and financial benefits, they’re looking for skill development, they’re looking for mobility, they’re looking for opportunities to acquire different skills and to move quickly from one part of an organization to another. How you manage that sort of talent and how you deal with their expectations is very different from what’s been done in the past.

So I guess that means that none of the London recruits will be stuck at the Embankment Place dump. That doesn’t sound like an environment where anyone would want to be.

PwC Chairman Aims to Keep Millennials Happy [WSJ]

How Does an Overachiever Stand Out From Other Overachievers During Big 4 Recruiting Season?

Ed. note: Got a question for Dan Braddock or anyone else on the GC advice team? Email us at advice@goingconcern.com and we’ll get to your query in due time.

Dear Going Concern,

I am currently a sophomore in college and am interested in a Big 4 internship (Chicago) for the summer of 2012. This means that I will be
involved in the heavy recruiting season this coming fall. I have a 4.0 GPA, am on my way to becoming Executive VP of Beta Alpha Psi, am a member of the Accounting Club, and have done some volunteer work. Any tips on how to stand out from the sea of other students just like me? Should I do anything else before recruiting season besides networking? Any advice would be appreciatedver

Big 4 Lover,

Glad to see that GC has some young people in the audience. Take what you read here with a grain of salt and shot of tequila – adulthood makes people cranky, not just public accounting.

Be cognizant of the fact that there are two versions of you that every recruiter sees: the version of you on paper and the version of you in real life. Either version can make or break your candidacy. Let’s break it down:

You on paper: At first read, the “résumé” you describe seems just fine – you’re maintaining strong grades while being involved in extracurricular activities outside of the classroom, even holding a leadership position. I wonder if your “volunteer experience” was only due to the Beta Alpha Psi volunteer requirement or if you do it on your own; either way, this is minor and I’m nitpicking for the sake of nitpicking. Any Big 4 recruiter will have your résumé sitting in their “yes” pile going into the fall recruiting season.

However, your résumé is strong on the “I am just trying to land an internship at a Big 4 firm.” What are your interests outside the realm of debits and credits? Unless you are a living, breathing calculator, I’d like to think that you have hobbies other than what is described above (this is assuming you did not leave any experiences out when describing your background above). I encourage you to diversify your experiences in college – not just for the sake of your résumé but for the sanity as well. VP of the Wiffle Ball Club? Great. Part of the campus sewing circle? Fantastic. Genuine, non-accounting extracurriculars will not only enrich your life but they’ll be great conversation starters when you begin meeting with recruiters and Big 4 professionals on campus.

You in real life: As you mentioned, you’ll be in the thick of the recruiting process this fall. Being that you’re only a sophomore (and probably on the 5 year track due to Illinois requiring 150 credits for the CPA), you’ll be interviewing for the “leadership” programs at the Big 4. These lead to internships which lead to job offers which lead to high-fives and back slaps for everyone. Here’s what you need to do when you meet the firms:

Do not regurgitate your resume – let your strong résumé speak for itself. No one likes a bragger, not even your mother.

Do not be too transparent – 99.99997% of Beta Alpha Psi members join the society because it looks good on a résumé. DO NOT TELL THE RECRUITER THAT. Unless you want to come across as an internship-chasing fool, then by all means go ahead and say so.

Do not suck up – There is a subtle difference between saying, “I’m only a sophomore, but I have heard positive things about your firm from my professors and older classmates and I’m hoping to learn more,” and “OMFG your company is so cool!!!”

Be yourself – you are more than accounting. The best people you’ll ever work with in the industry will also be much, much more than debits and credits.

KPMG Advisory Doubles Down

KPMG’s head of advisory practice in the Americas, Mark Goodburn, recently gave an interview to Consulting Magazine where he predicted that the House of Klynveld would double its advisory revenue by 2015. While this an admirable goal, it certainly causes one to pause and ask the obvious question: “Does this mean we get double the meat?”

But forgetting animal flesh for just a sec, it may cause the more serious-minded of you to ask, “Just how in hell are you going to do that?” Well, MG goes into details about “transformational business,” “the evolving world of risk,” “the myriad of changes in public policy and regulation” and that’s all fine and good but we’re most interested/curious/shaking with anticipation about the acquisitions the firm will make.

Doubling a multi-billion-dollar business in no easy task, for sure, especially when you consider that KPMG advisory will probably have to significantly outpace the market, which most forecasters— including Kennedy Consulting Research & Advisory—expect will experience very modest growth the next several years. Most likely, the firm will have to make a few significant acquisitions along the way.

This probably doesn’t come as a surprise since we’ve seen Deloitte and PwC shopping around to boost their own advisory practices but Goodburn says you won’t see the HofK making a move on every boutique out there:

Goodburn’s quick to point out that any potential acquisitions, would have to meet KPMG’s criteria—the ability to upgrade to a global platform, quality controls that match the firm’s standards and a financially attractive opportunity for clients and employees. “We’re only looking for companies that meet our standards” he says.

Right, then. So for all you consulting boutiques out there sexing yourselves up to get a big pay day, you better be a match or you won’t be getting a blue rose. KPMG is looking for soulmates.

Naturally, all this revenue-doubling and business development talk means headcount will increase. The firm has already put it out there that they plan on hiring people in spades and MG makes no secret about who will be leading the charge:

Goodburn says KPMG has been hiring pretty aggressively since the firm saw its first sustained uptick back in early 2010, but will that be enough to keep pace? “We certainly expect advisory to grow faster than other parts of the KPMG business in the near and possibly longer term,” Goodburn says. “Our brand is very strong right now, clients are demanding our services, our people are outstanding, and our ability to recruit is extremely high.”

So, from the sounds of it, opportunity abounds for KPMG’s advisory business and anyone interested in joining the blue team. Whether this manifests into an extra-beefy future remains to be seen.

Double Time for KPMG [Consulting Magazine]

KPMG Takes Subtle Approach Wooing Anyone Interested in a Job at Ernst & Young

Recruiting for the talent amongst the Big 4 is competitive. This is known. What isn’t widely known are all the tactics in this competitive game of catch the accountant. In the past, we have seen direct solicitation by an E&Y recruiter which may be an effective method but it may be too abrasive for many within in the business who value propriety over the win-at-all-costs attitude.

Now comes news of a more subtle approach from KPMG, courtesy of an E&Y tipster who was searching for the firm’s career website:

While searching for the link to my firm’s career website I stumbled upon a pretty awesome ad (in a “ohhhh no you didn’t!” sort of way).


Since we’re fairly unfamiliar (read: completely unfamiliar) with Google’s method to the madness, we can only speculate how this little link found its way to the very top of Google search of “ey careers” but it does say “Ad,” so make of it what you will. Anyhoo, just for fun, we did our own quick Google Search of “ey careers” and got this:

So, it’s in the margin for us as opposed at the very top. But it’s still prominently placed on the search page and it’s also pretty hilarious that the hyperlink, “Ernst & Young Opportunities” goes directly to a KPMG URL (yes, it’s clearly disclosed by the Jobs.KPMGCareers.com at the bottom but who pays attention to that?). Perhaps our tendency to make mountains out of molehills is getting the best of us here but at the very least, this is an exciting twist on Sneaky Pete Piet.

Survey: Young Accountants Think Big 4 Is Overrated

Most people choosing the art of debits and credits as a career path, likely had aspirations for working for one of the illustrious Big 4. Fame, prestige, working with only the finest accountants that Omaha Steaks can buy, are all par for the course. This has been accepted as truth for many years.

But now – if you can believe this – this truth is being called into question in the UK – a part of the world that you might not expect.

Accountancy Age reports that a recent survey has found that young accountants (less than three years experience) are not as hung up on working at a Big 4 firm:

Only 40% of accountants with less than three years’ experience surveyed by recruiter Marks Sattin said it was important to work for a big firm — compared to an average of 67% for all of the 450 accountants surveyed in practice and industry.

“We are entering a new era in financial services…in which candidates want to sell themselves not by reeling off lists of FTSE 100 clients, but on their experience on smaller accounts providing higher levels of responsibility,” said Laura Wilson, associate director of the professional services division at Marks Sattin.

Granted, this is the pulse of the UK but there’s always been a large firm vs. small firm debate and this a trend that makes its way to the States (if it hasn’t already).

The reason for young accountants’ attitude, it turns out, is that they don’t care if they are working on prestigious clients; they are looking for more expansive professional experience:

“Whether it’s true or not, candidates think they’ll be doing work that is more involved at an early stage in their careers by joining a smaller firm. The perception is counting against the Big Four because candidates think that smaller firms offer more variety and more autonomy – and candidates are increasingly willing to sacrifice exposure to the FTSE 100 to get it.”

According to one person quoted in the article, part of this is a generational attitude but we’re not convinced that’s entirely the case. Sure, Gen Y wants to have more responsibility as quickly as possible but it’s not as though the Big 4 are taking on the same number of new recruits each year. As a result, a competitive recruiting process has made smaller firms a very good option. Plus, news about layoffs and a slow climb up the corporate ladder at the largest firms might have some students looking for opportunities.

Make no mistake, working at a Big 4 firm will always be goal number one for a lot of students and young CPAs. Regardless of what any survey says, many still have ambitions to be a partner in one of the largest firms or to work in some of the world’s prestigious companies. But the more informed students and young professionals are about career options, the perceived need for Big 4 experience on your résumé will be less compulsory.

Young accountants shun Big Four firms [Accountancy Age]

Should Grad Students Crash Another School’s ‘Meet the Firms’ Event?

Welcome to the your-life-would-be-easier-if-you-just-embraced-Monday edition of Accounting Career Emergencies. In today’s edition, a graduate student wants to know if crashing another school’s ‘Meet the Firms’ event is a good idea or if it will land him on the Big 4 blacklist.

Looking for some career advice? Need help filling out your Holiday Gift list? Bored with your life after Big 4 and need some ideas on how to fill the hours? Email us at advice@goingconcern.com and we’ll and we’ll find you a hobby in no time.

Back to the Big 4 crasher:

I am attending a master’s of tax program in a small city that only has two Big 4 firms, only one of which does tax. As a result of this, the other firms don’t recruit at our school and won’t let us apply for associate positions because they don’t recruit at our campus.

A couple of classmates and I were wondering if it would be wrong to travel to a larger city and attend that school’s ‘Meet the Firms’ night next year to hand our résumés to the recruiters and get face time with them. Would doing this do more harm that good to us with the firms or would it show how much we want to work for them?

Thanks for the advice,
Small town accountant

Dear Small Town,

We like your enthusiasm for a road trip. This particular journey has a mission, however, so it has a little more significance than your average cruise through the desert with a trunk full of narcotics but we understand you’ve got your future career to consider. Anyway, we’re all for this idea for a couple of reasons: 1) It’s a relatively low-risk proposition that could pay big dividends and 2) If you’ve got some self-control, the trunk full of narcotics could still happen.

That said, the most important thing to keep in mind while on your recruiting journey is that you are wandering into enemy territory (so to speak). This means you’ll have no choice but to be completely honest about your non-affiliation with the school. Your résumés will easily show this but any kind of misrepresentation will eventually torpedo your plans one way or another. Clearly explaining your situation to the firm recruiters will demonstrate your willingness to go the extra mile (or 50 to 100) and assuming you’ve got a stellar résumé, it will likely impress them even more.

As for the risks – your rival school could just up and throw you out once they find out that you’re not affiliated with the school. For starters, you’re jockeying for face time with the firms at the expense of their students. As long as you don’t make a spectacle of yourself, we feel there’s only a small risk of you getting the heave. Likewise, one of the firm’s recruiters may frown on your little crashing escapade but frankly, if you don’t make it seem like a big deal, they won’t either.

So we say go for it – show up, shake hands, chat ’em up and who knows what will happen. You’ve got very little to lose except maybe a job.

Anyone out there who has crashed a recruiting event is invited to share the highlights or if you agree/disagree with the advice, chime in below.

Grant Thornton Employees in Chicago Feeling the Heat to Join Big 4

After reporting rumors that PwC was chasing Deloitte seniors in Chicago, now comes another report out of the House of Chipman:

Is it just me or is pwc trying really hard to bring in seniors in Chicago? The other day at GT, the same pwc recruiter called every S1 in audit asking if we’d be interested in moving over.

A few of us actually answered just to see what he had to say and he was pushing real hard in getting people to accept that if we made a move, we’d have to take a step down (S1 to move over to A3), and that they’d be making a large investment in keeping us long-term (at least through a promotion to manager). This is after we lost a S2 and an A2 who both moved to pwc. Plus, we’ve received several emails from other outside recruiters gauging our interest in the Big 4, not to mention my friends at the Big 4 trying to get me to send them my resume so they can refer me (for a much larger referral bonus, I’m assume). Not sure if this is juicy enough information, but that’s pretty much what’s happening right now over at G to the T.

Here’s the deal people – all the firms need people at the Senior Associate level. All the firms have made it known that they are hiring aggressively, both experienced and entry-level employees and the recruiters within the firms have jobs too. Besides, where are they supposed to look for the appropriate talent to fill their empty positions? Dunkin’ Donuts?

Grant Thornton, believe or not, has plenty of talented people and the Big 4 will take those people if they can get them. Management probably gets tired of all the bellyaching by employees about how short-staffed they are so the pressure is on the recruiters to get asses in the seats.

If you don’t want to be hassled by Big 4 recruiters, simply say, “I’m not interested, thanks,” and go on your merry way. But judging by all the complaining at GT, lots of employees are probably happy to entertain some options.

University of Tampa Wants Accounting Firms to Get to Know Beta Alpha Psi Members with New Recruiting Tool

As previously discussed, the fall recruiting onslaught is a huge part of the major accounting firms’ strategy to keep as many bright-eyed and bushy-tailed auditors, tax and advisory professionals on staff. Some schools simply rely on their reputation for churning out dynamite candidates on paper to keep the firms coming back but what about other schools that don’t necessarily enjoy the sterling reputation?

Well for starters, you could burn those other schools to the ground. If doing a 6 to 10 stretch doesn’t work for your career plan, then perhaps getting your name out there before you meet the firms will help.

That’s exactly what the University of Tampa’s Beta Alpha Psi chapter is doing for their members – posting their photo, bio, résumés and email address to allow firms to get to know candidates prior to meeting on campus.


So far the feedback has been positive, including some from KPMG that was included in the chapter’s press release:

“It was a great resource for us to be able to recall the individuals that we had the opportunity to meet, and then easily review their goals and current status, and then further review their resumes. It allowed us to obtain quick and accurate information on those we met.”

Perusing around some of the other chapters like Texas, Notre Dame and BYU it’s pretty obvious that U. Tampa’s site is more interactive and easier to navigate. Plus, if you’re participating in the recruiting in the process for your firm, it’s a great way to prepare to meet recruits as opposed to the standard awkward small talk.

Kudos to U. Tampa BAP for getting their members names and faces out there. Hopefully other chapters will follow their example to engage more effectively with the firms in their cities and regions to assist members as they go through the recruiting process.

UT BAP Spotlight

PwC Reject Wants to Know If Making Another Run at the Firm Is a Good Idea

Welcome to the Hump Day edition of Accounting Career Couch (or as Adrienne puts it, “advice from a bunch of asshole accountants”). Today we have a PwC reject who is going back for round two. Does previous rejection mean that P. Dubs has its mind up about how big of a loser you are? Maybe!

Feeling rejected and looking job soon? Unhappy at your current firm who doesn’t provide any training to turn the frown upside down? Need some advice on to get your co-workers to loosen up? Email us at advice@goingconcern.com and we’ll make everyone happy.

Returning to our glutton for punishment:

Dear Going Concern:

I interviewed earlier this year for a full time tax position with PwC. I made it to the final round and was given an office tour, lunch, 3 interviews and all that good stuff. Unfortunately, I did not receive an offer.

It is now the fall on campus recruiting season and again I am applying for a full time tax position with PwC. The lead recruiter already knows me from the recruiting process earlier this year. I’ve managed to speak with him once already at an on campus event and will see him at a career fair again next week. My question is can the fact that I’ve been rejected earlier this year hurt me in my attempt to get another interview and hopefully a full time offer. I plan on asking the recruiter this question next week but I get the feeling he will tell me that it’s okay and it won’t hurt me in anyway. However, being the cynical and skeptical person that I am, I need some perspective.

Dear Cynical and Skeptical,

Dealing with rejection, eh? Lots of that going around today. Unlike the Democrats, you have done nothing wrong. You made it to the very end and you simply didn’t make the cut. That happens. However, you are taking it in stride (not cursing PwC, blamestorming, etc.) although you are carrying the standard neurosis that comes with said rejection.

Your previous rejection by PwC should not dissuade you from your chances at a job with the firm. For whatever reason unbeknownst to you, the firm passed you over. It’s likely that it was a difficult decision on their part and your interest in the firm will be seen as a positive.

We understand that somewhere in your head, you’re thinking that the firm was just toying with you. Stringing you along, only to crush your Big 4 dreams at the last minute. The only scenario we can foresee where this would be a reality is if a recruiter/partner had the hots for you and eventually their belief in your “talents” were overruled. Fortunately, the odds of this being reality are slim.

So make another run at P. Dubs, reiterating your interest in the firm, reminding them why you’ll be a kick-ass associate and what you’ve done in the last few months that will get them hot for you all over again. Taking the “You made a biggest mistake of your life” is probably not the way to go, but a subtle hint at why you are everything they want and more may get them to see the error of their ways.

Big 4 Recruit Needs Advice on Table Manners, Office Visits

Today in “I need advice from strange accountants and Going Concern trolls,” a Big 4 recruit needs some insight into the office visit and how to behave when breaking bread with Big 4 professionals.

Need to know what to expect for your first busy season? Looking for pointers on how to subtly attract your rival’s employees? Want ideas that aren’t über-lame for your team’s next happy hour? Email us at advice@goingconcern.com and we’ll put our heads together like the Stooges.

Back to our aspiring Big 4 rube (KIDDING, we know some of you are sensitive):

What should I expect at an office visit for the Big 4? Also, how do I behave at a dinner or lunch?


Simple enough. The Big 4 office visit is standard operating procedure in the recruiting process and we asked our resident Kool-Aid™ mixer, DWB to give his take on these show and tell excursions:

I apologize in advance if my answer comes off as salty; someone must have spit in my Cheerios this morning. But really – what kind of question is this? I’ll remind everyone about my rant the other day about providing Caleb with greater details when submitting questions. So with that, I have some questions for you – are you a college recruit? What practice? What office? Is this a one-off tour or is it part of an official recruiting program?

Because your submitted question was useless, I will make the assumption that you’re going on an official visit. Expect a tour, an interview (I hope – why else would you be going?), and the normal HR run-around of work-life balance, salary growth, etc. I advise you to talk to as many individuals as possible – on the record, off the record, etc. Get business cards, and follow up with questions you might have later. NETWORK your ass off. The people you meet in the “casual” settings have just as much of an influence on whether you receive an offer as your interviewer does.

Well, the bad accountant angle is obviously out, so regarding your behavior at chowtime, some good rules of thumb:

1) No booze. We realize this sucks but you don’t get bonus points for being able to hold your liquor.

2) CHEW WITH YOUR MOUTH CLOSED.

3) Don’t be too chatty or too quiet. Nobody likes someone who talks without breathing throughout the entire meal but you will be noticed if you say nothing.

4) Topics of conversation to avoid: recent campus ragers; office visits that you’ve gone to at other firms; negative news about the firm you’re currently visiting; the hot server’s physical attributes.

These are just a few but in general, if you have to ask yourself, “could this make things awkward?” then avoid the behavior. If that doesn’t clear things up then ask Emily Post.

If we’re way off base here or anything crucial is missing, let us know in the comments.

Jim Quigley Believes That ‘A Sustained Recovery Has Begun’

That’s what he told Fox Business Network anyway. He doesn’t stat it explicitly but Quigs is probably referring to his Big 4 and professional services brethren.


Not exactly sure why JQ thinks we aren’t headed for a double-dip after Team Jehovah gave the ‘fairly bad’ to ‘very bad’ outlook.

Is he still riding high on the biggest of the Big 4 news? Discuss.

Deloitte Adding 11.5k New U.S. Employees in FY11; 5k Campus Hires

FINS has more details on Deloitte’s hiring bonanza, reporting yesterday that the firm will add 11,500 new U.S. employees during fiscal year 2011.

The company expects to hire 11,500 in the country, which includes 5,000 campus hires. The U.S. numbers are part of the more-than 40,000 hires the company anticipates in FY 2011, said Patty Pogemiller, national director of talent acquisition.

The company is hiring across all of its major businesses in the U.S., particularly in its financial services industries. According to Pogemiller, the company is looking for candidates with “superior analytical and problem-solving skills” as well as and team-building abilities.

The breakdown of “hiring across all of its major businesses” remains unclear, although since the consulting business is going gangbusters while audit, tax and advisory are more or less flat, you could reason that the demand for consultants would be be on the rise. Assuming normal (or abnormal) attrition, the other business lines will still have their typical demand for fresh faces but a source close to Deloitte indicated to us that if the hot pace of the consulting biz continues, it could easily outpace the rest of the firm’s services.

Our source also indicated that the recruiting levels of 11,500/5,000 is consistent with those the firm had in the pre-financial crisis years of 2007-2009, which could mean the firm’s demand for new people has normalized.

Deloitte Will Hire 11,500 in the U.S. in FY 2011 [FINS]