Panera Bread Combines Free Markets and Nonprofits in Missouri

In a test run to see if expenses can get covered at the end of the day, Panera Bread has opened a unique new location in Clayton, MO that combines the benefits of nonprofit status with the fundamental principle of the free market system: let the market determine what an item is worth. But it adds a unique qualifier to the traditional concept of the need determining price: human nature.


The menu is exactly the same as other Panera locations (sick foodies can check that out here if they aren’t familiar with Panera’s offerings) but instead of charging a fixed price for each item, this special little spot will ask only what customers can afford. “Take what you need, leave your fair share,” says the sign at their entrance, just in case one is confused by such a foreign transaction model. No prices? Do we even know how to value items independently any more?

Panera is hopeful that the “Cares Cafe” model will thrive and grow to a series of donation-based stores that rely more on empathy than capitalism. “Hopefully we’ll be able to open them across the country, but our original St. Louis location must succeed first!” tweeted the fine folks behind Panera’s official Twitter account.

Can someone confirm Missouri rules on sales taxes related to the sale of food? And is it a sale if the exchange is really a donation? I’m really confused.

Anyway, not everyone is thrilled about this concept. Though it is obviously well-intentioned, the donation model may not necessarily transfer outside of St Louis. Trends consultant Marian Salzman reality-checked USAToday saying “while young people are very much attuned to helping out and making a difference, if they find themselves sitting next to other customers with whom they don’t feel comfortable, they’re not coming back.” You know, as in the possibility of homeless and otherwise destitute individuals (of which our country has plenty nowadays) lounging around with the nerve to eat a cheap meal.

Hedging against operating losses, this particular location has one slight difference from other Panera stores: its bread (except for sandwich bread) is really day old product from other locations around the St Louis metro. Hey, nothing wrong with getting the most out of inventory with a horrible turnover rate.

In the end, it’s hard to say whether this nonprofit experiment will float but if it does, Panera wants to open two more within six months. Good luck with that.

Adrienne Gonzalez is the founder of Jr. Deputy Accountant, a former CPA wrangler and a Going Concern contributor . You can see more of her posts here.

Believe It or Not, There’s a Millionaire Accountant Love Triangle

I know, I had to read it twice. First of all, millionaire accountant?! Second of all, the guy was ancient and probably hasn’t calculated depreciation since 1971. Whatever, he was depreciating some hot assets and I guess that’s all that matters.


Here’s the sitch:

Millionaire UK accountant Peter Rust is being sued by both the wife and the mistress as they apparently both share a piece of his £3.2million [$4.86 million US] property portfolio. What kind of firm did this guy work for amassing a portfolio like that?! Patricia Rust (the 58 year old wife who has stood by his side for 40 years, even through jailtime Peter served for money laundering) and Virginia Madden (the 38 year old mistress who claims dibs on some of his property) are both claiming that part of Rust’s assets are theirs and theirs alone.

The problem is that he didn’t exactly tell his estranged wife that he was going to get some property with the new chick. Oops. The Daily Mail has the scoop:

In a statement provided to the court, Mr Rust said that in 2000 he and his wife agreed to start investing in property – using joint funds – even though they had separated.

“Although we were living apart at this time, Pat agreed I could do this providing she had an equal share in the properties,” he said.

But he added: “But I did not tell Pat that I intended to buy these properties in the joint names of myself and Ginny Madden.”

Listen, dude, you need to read a book on keeping mistresses. Property?! Come on, everyone knows you are supposed to rent them a pad or maybe get taxpayers to pay for it or claim nonprofit status to house the hoes at your “church”, whatever, you don’t actually buy property with her.

Anyway, as if it couldn’t get worse, Madden was paid over the years as “stable girl” with investment income from the properties (and, presumably, action from Mr Rust but there is not IASB guidance on how to classify affairs in the books and records) and claims a 50% share on five homes. Mrs. Rust claims 50% rights to her house and 6 others.

The millionaire, his stable girl mistress and her £3m property battle with the betrayed wife [Daily Mail]

John Veihmeyer Gets a Little Mysterio About His Path to the Top of KPMG

New KPMG Chairman (and US CEO since 2008) John Veihmeyer told the Washington Post about growing up to ascend the public accounting ladder and if that’s something you’re looking to do with your life, be sure to check it out.

Since some of us would rather sip on Molotov cocktails and scratch our eyeballs out with sharpened #2 pencils, we can merely press our faces to the glass to see how public accounting really works. According to J Veihm, it’s something like this: once you’re jumped in, there’s no getting out.

One of the very best pieces of mentoring advice I ever received was to “view a challenge as an opportunity” and then “take it on and do it better than anybody else.” I recall one specific moment, when KPMG’s leadership asked me to consider accepting a particular position that, at the time, I thought would be something of a roadblock to achieving one of the goals I had set for my career in public accounting. I shared my concerns with a trusted colleague, who I have long considered to be my professional mentor, and his response has stayed with me over the course of my 33 years with KPMG. He said, “look at this challenge as an opportunity, accept it, and then do it better than anybody before you ever has.” I took his advice, and he was right. In hindsight, the experience I gained in that role did more to prepare me for the rest of my career than anything else I could have done.

Translating that, if you express concerns about the gang shoving you up the corporate ladder by sending you on your own drive-bys or whathaveyou, one of the higher officers will reassuringly pat you on the shoulder and remind you that there’s one way to go and that’s up. Accept it, there is only one way out (for gang members, that usually means getting shot to death; in public accounting, it might mean a heart attack at 45). Creepy.

KPMG knows all about challenges so it’s probably a good thing that Johnny V was groomed in advance for his duties as KPMG Chair.