Tag: Blogging

Three Tips for New Accounting Bloggers

After a recent GC post on social networking tips for accountants, our friend and superstar social media maven Tom Hood (CEO of the Maryland Association of CPAs, but you should already know that) asked “what about blogs?”

Well, Tom, excellent question! What about blogs?

Blogging for accountants is no different than any other industry and there’s no one template that works for everyone.


With MACPA’s own Bill Sheridan breathing down my neck and stealing my readerbase with quality content (just kidding, Bill) on CPA Success, I imagine our buddy Tom doesn’t need tips on how to start and keep up a great accounting blog. But we aren’t all as new media savvy as Tom Hood and making the decision to blog can be an overwhelming choice if not executed correctly.

Personally, I try to practice a single rule of thumb: to thy own self be true.

While the F-bomb dropping, SEC-cussing-out model may not work for anyone but Jr Deputy Accountant (remember, I’m not a CPA, I just play one on TV), the rule in practice is the same regardless of who is doing the blogging.

So here are a few general hints if you’re an accountant looking to plunge head-first into the exciting world of blogging:

• Find a mentor – This part is easy! Comb through accounting blogs (Michelle Golden has a handy and incredible extensive list of accounting bloggers you can check out if you’re absolutely stumped) to find a “voice” that aligns closely with your own. Reach out to the blog author, connect with other accounting bloggers on Twitter, and express your desires openly to the community.

• Make a commitment – This can often be the hardest part but blogging requires a dedication to fresh content if you are going to be widely read and accepted.

• Find your niche – Accounting bloggers come in all sorts of flavors; non-profit, tax, regulation, technology, auditing, etc. It is important in carving out your corner of the blogosphere to find your voice and embrace the area of expertise you are most passionate about. Ask yourself what moves you as an accountant if you are trying to find out what will inspire you as an accounting writer.

The reality is that no one can tell you what works for you and perhaps you will discover a path that has not yet been taken but should you need a little push in the right direction, trying out these tips should get you there with minimal effort.

The key to sustainable, well-received blogging is a passion for what you are writing about; if you enjoy what you do and want to write about it, that passion will translate for your audience and lead to countless opportunities to express your enthusiasm.

Stephen Chipman Is Slightly Annoyed by the Non-Grant Thornton People Reading His Blog

We didn’t get the third installment of Stephen Chipman’s blog until late last week and apparently while the Grant Thornton CEO seems to be keeping up his promise to come at you once a week, he’s going to be a bit more reserved going forward.

Last week SC shared a few insights from his readers, however we warned that he wouldn’t be sharing the most intimate details (e.g. ragers in Atlanta):

“Because large portions of my blog are finding their way to external Web sites, I will answer some sensitive or strategic questions via internal e-mail and send my responses directly to the person who posed them.“


Well, shucks. We’re not sure what “external websites” SC is referring to but as far as our humble posts are concerned, we merely provide snapshots that certainly don’t qualify as “large portions”. If you guys are aware of someone reposting the posts in full, get in touch with us and we’ll let them know at GTHQ.

We’re also curious as to what will qualify as “sensitive or strategic questions”. Is SC getting prodded with nosy questions about Sue Sachdeva? If so, he could at least give us a diagnosis on her supposed shopaholic tendencies. That doesn’t seem too sensitive. It’s most certainly not strategic.

We’d also like to hear his thoughts on Grant Thornton being vindicated in the Overstock.com circus. Patrick Bryne said some pretty nasty things about Steve’s beloved firm. This is the perfect opportunity for Steve-o to throw it in Patsy’s face via an all-out blog-off. Does he take it? So far, no. Sensitive? Absolutely not. This is justice. Strategic? Not really. Chip must get enough satisfaction knowing that the firm clear of the whole thing and doesn’t see the need for gloating. We’ve got two words for that: MISSED. OPPORTUNITY.

Because of this new cautious approach, we don’t have any parties or white whales to share this week but SC did mention that he got a little face time with SEC Chief Accountant James Kroeker. And don’t think that just anyone was invited to this little sit-down, “I was honored to be included in this very small group, which also included the CEOs of two large competitors.”

Well! We’re assuming Chip is referring to two B-I-G-F-O-U-R competitors and only since only two of them were there, this is pretty H-U-G-E opportunity for Steve. SC won’t turn down a little glad-handing with the Chief Accountant, no sir. Unfortch, he didn’t really get into what was said at the meeting but we’re sure it was a stimulating convo: Olympic fever. St. Val’s gifts for the wives. Maybe some talk about the nonexistent SEC roadmap on IFRS? Here’s to hoping that he’ll open up more this week.

CPAs Friending Potential Clients? Only Time Will Tell

Earlier this week I caught a link from @CPA_Trendlines about the “next generation” accounting firm. The article spotlighted Blumer & Associates, a second-generation firm in South Carolina trying to find its niche in tomorrow’s market. With an eyebrow raised, I continued reading:

Blumer’s “new management” theories, for example, mean a ruthlessly honest kind of client focus, including three essential hallmarks:

• a sharply defined niche focus,
• a “clean” client list and
• innovation “to create new services as awareness of client needs grows.”

Sure, this theory is great if your firm consists of fewer people than most Big 4 engagement teams, but I nonetheless nod in recognition and approval to the idea of change. It would be hard, however, to apply these thought practices to today’s large firms.


Just for kicks:

Niche focus – You mean spreading thin across every crevice of market opportunity, right?

Clean client list – Oops. Oops again.

Innovation – Slow moving giants are just that. Slow.

Lost in the article’s comments was commentary from management consultant Rita Keller commending Blumer’s challenge to the “one size fits all” approach: “[T]he next generation of leaders will create organizations that are more nimble and open to continual change and new ideas. They will not get new clients at a Chamber networking event, they’ll get them from Facebook and from blogging. They will keep in touch with referral sources on-line, not at lunch.”

Don’t scoff; this might very well be true. The long-term advantages of networking sites like Facebook and LinkedIn are nothing more than “what-if” conversation bits better suited for the Twitterverse and blogs like this place. But think about it – Millennial’s are connected to hundreds if not thousands of people on Facebook.

These networks started in high school or college and will only grow organically as their careers expand and evolve. Friends and colleagues will move on from public accounting, and their new careers will be accessible via newsfeeds and status updates. Facebooking stalking will have a new (and potentially profitable) purpose.

Will shaking hands on the back nine be replaced by wall posts? Probably not, but the Rolodex is becoming irrelevant right in front of our eyes. Why pick up the phone when a brief Facebook message or direct message Tweet will suffice? Boomers can object all they want, but person-to-person interaction is well on its way out of fashion.

Just don’t go poking that potential client; at least not right away.

Stephen Chipman’s Latest Blog Post: Atlanta Knows How to Party; The End of Suffering

Last week, we were a little disappointed in Stephen Chipman’s debut blog entry; A) it’s not public for the whole world to read and B) it reminded us of a journal except all the good stuff like morning bathroom routine, the wife’s headache, compensating for said headache, etc. was left out.

This week is a little better (no Lost recap and 1,200+ words are big negative points), as he shared with the GT troops about his little excursion down to Atlanta to do some glad-handing at the open house for the new office space there. Chip was impressed not only by the new LEED facility but by the willingness of a fair amount of people in Atlanta that had nothing better to do on a Wednesday night:

What struck me was that these were not people who came through obligation; they clearly wanted to be there. I met many clients, and they all had warm and wonderful things to say about our Atlanta office partners and people. Where some business receptions can be deadly if the mix and tone aren’t just right, people were really enjoying themselves — they stayed, they mingled, they had fun, many enjoying themselves well past 9 o’clock at night. (It kicked off at 5).

Okay, so where are these deadly receptions occurring? We’ve been to some wild get-togethers where some people might not get along but there was no risk of anyone ending up dead. Perhaps he just means “shockingly awkward.” That’s way more believable than a party where a homicide may or may not occur.

And why would he be surprised if people could booze for free for over four hours? If there’s free beer and wine to be had in the middle of the week, that probably is the best thing you could do on a Wednesday.

The only other tidbit worth mentioning is that Steve-o got a little redemption that was over two decades in the making. Back in the 80s when Chip was a manager living in Dallas, chasing SMU tail and starting to network, he was courting a prospect that ultimately went with a “large competitor.” Since that point in time, he has not taken it well:

For years — and this was more than two decades ago — I’ve watched this company from afar, and it’s become quite successful. I felt a pang every time I saw their signs (which were everywhere), and also their advertising at NHL games and sports arenas. With every sign sighting, I got increasingly frustrated that they were not a Grant Thornton client.

Many times SC could be caught looking off into the distance, dreaming about the one that got away. A tear. A lone tear…

Well you can rejoice now bitches! Turns out a current GT client recently purchase this prospect that broke our hero’s heart and is now a client of GT. “After almost 22 years of misery, my suffering has ended,” SC utters. This was his White Whale.

And to wrap it up, SC threw in a nice little pep talk for all of you GTers out there feeling down and out, “We don’t need to be the biggest to be the best.” He’s still thinking about you; even if you’re not in Atlanta.

Still no Lost recap.

Ladies and Gentlemen, Stephen Chipman’s Blog is Live

As promised, Stephen Chipman has started his blog with the first post going up today.

I am excited to provide this interactive Blog designed to foster thoughtful dialogue and information sharing between you and me. My Blog enables me to share with each of you my personal thoughts about our business and other important matters. I hope you find this Blog informative as well as useful. Please check back every Wednesday for a new post.


Unfortunately for you non-GTers out there, the blog is not public like Jeremy Newman’s so not just anyone can help him with his grammar (which we’re sure is impeccable) or spelling.

Despite being the blog being for GT eyes only, he’s still excited about spreading the good word through this new medium:

I’m delighted to be writing my first blog. One of the aspects of our modern culture is the ease of informal communication. As I noted in the announcement, I have no pre-planned features or stories, I’m just going to blog the way others do — in the moment.

It’s disappointing that Chip didn’t start the blog a little earlier, say, when he got the news about Sue Sachdeva’s shopping sprees. Catching him in the moment of that particular bit of news would have made for a good post, no? Plus, since he’s so close to Milwaukee, he might have run up their to see some of this loot himself in order to tell us what he thought of Suze’s taste in clothes, jewels, etc.

Our one beef with Steve-o’s first post is that it has too much of a journal feeling to it. Personally, we’d prefer he got on his soapbox about how the Big 4 isn’t all that, or why he thinks Davos is overrated. We realize that he’s new at this so we’ll give him a little time to get it together. In the meantime, be sure to inform us about his words of wisdom going forward.

Nasty CEO Patrick Byrne; Blogging Is a Good Idea; Against Tax Breaks for Haiti Relief

America’s Nastiest CEO [The Big Money via Gary Weiss]
We’re still wondering if the KPMG Salt Lake City office knows what they got themselves into by taking Overstock.com on as a client.
Gary Weiss notes:

The Big Money this afternoon came out with a devastating (and gutsy) article by former Fortune writer Roddy Boyd on the corporate crime petri dish that is Overstock.com, and its nuts CEO Patrick Byrne. The title is “America’s Nastiest CEO,” and it descristematically harassed and attacked critics to cover up his own incompetence and wrongdoing–stuff that actually is a lot worse than has previously been acknowledged.

Calling all Manchester United fans [AccMan]
Dennis Howlett — never shy with his opinion — segues into an argument for blogging after noting that the Manchester United don’t need to:

There is a blog post over on Social Media Today that demonstrates as well as just about anything I’ve seen written why you should almost never listen to folk who call themselves ‘social media experts/gurus/consultants.’ Awarding itself the grand title: World’s Most Valuable Soccer Team Doesn’t Get Social Media the author proceeds to show almost zero understanding of The Beautiful Game or the people who are part of that world.


After blowing up one person’s argument for social media, DH turns the tables back to why it’s a good idea:

I have for the longest time said that professionals should write blogs. Many seem bemused by the question: we’re too busy, what would we say? we don’t want to blatantly promote, we’re not sure clients would care…the list goes on. Many talk about networking and the need for face to face meetings in order to make the kind of marketing impression they believe will win business.

In case you still think that the traditional networking is still more your speed, DH continues:

Unlike football fans, clients don’t congregate in large numbers every Saturday afternoon although they may do so in smaller numbers in industry specific associations from time to time. And of course you should be making an effort to attend those kinds of event. But in the meantime and if you are serious about running a business as opposed to a practice, then surely it makes sense to stand alongside your clients?

Have you run out of excuses for your firm having a blog?
Don’t Give Special Tax Breaks for Haiti Relief [Tax Vox]
Before everyone gets excited about the possibility of your contributions to the Red Cross, Doctors without Borders, et al. being deductible for 2009, don’t forget that many of you won’t benefit from a tax standpoint:

The proposal won’t help the two-thirds of taxpayers who take the standard deduction since it only accelerates itemized deductions. Even among itemizers, those millions of givers who are contributing $10 by text message are not going to care much about whether they can write off those few dollars this year or next.
Those who might benefit–relatively high-earning itemizers who give substantial gifts–can easily address this cash flow problem under current law. All they’d need to do is change their withholding or estimated tax payments to reflect any unusually large gifts to Haiti relief.

And not only that, what about other charities that are not subject to the timing change? Don’t they still need money?

Btw, a 2008 paper by Jon Bakija and Bradley Heim finds that higher-income taxpayers are more likely to adjust their giving to reflect changes in their after-tax cost–another reason they’d be the biggest beneficiaries of this bill. But even for them, this small temporary timing change is not likely to matter very much.
Still, some people would change their behavior, and that troubles me. Will they reduce gifts to other worthy causes in favor of newly tax-favored Haiti-related charities? Many organizations are already struggling with major recession-driven reductions in contributions and this would hurt even more.

Haiti still needs everyone’s help, no question but don’t be shocked if Congress’ latest attempt at helping out doesn’t turn out to be that helpful.

And Here We Thought All Accountant Bloggers Were Doing It for the Forces of Good

Thumbnail image for integrity.jpgThe gamut of accounting bloggers that we’re acquainted with are good people despite their individual proclivities. Things like paranoid fantasies that involve every level of government bureaucracy (we’re looking straight at you, JDA) and perverse obsessions with stilettos that even freak us out (ahem, Francine) don’t make anyone a bad person, just well, weird.
That being said, it was only a matter of time before an accountant/blogger actually turned out to be criminal*.


Russ Fox at Taxable Talk:

About a year ago I discover a tax blog called Apirl15.com. I doubt we’ll be seeing any more of this blog; according to an affidavit from an IRS Special Agent, the proprietor of the blog has admitted to embezzling $8.5 million.
William Murray, a CPA from Sacramento, allegedly told his clients to pay their taxes through a “trust account” system. This “service” would help the clients and make things easier for them. Mr. Murray also allegedly had clients send money that he would allegedly “loan” to other clients.

William “No, not Bill” Murray used the client money for the run-of-the-mill stuff: cars, houses, entertainment (i.e. hookers, llelo), plus it’s alleged that he’s a degenerate gambler. A model citizen really.
Despite this blow to the accounting blogosphere image, you can sleep well knowing that if we ever ask for your money it will be used for the purposes of providing you with the finest accounting rag news publication possible. There are reputations at stake.
April 15th No More [Taxable Talk via Tax Update Blog]
*You were a criminal before you started blogging, Sam.

Jeremy Newman: See? I Told You That There Were ‘Big 4 Only’ Clauses

BDO Global CEO — and infrequent blogger — Jeremy Newman would like everyone to know that he wasn’t dreaming when he stated that some financing agreements included “Big 4 only” clauses.

Apparently Newman was thought to be a little Patrick Byrne-ish on this particular point:

These are views that I have been expressing for some years, although many have questioned the prevalence of such clauses and indeed some have sought to deny their existence.

It was comforting therefore for me to read in the report published by the UK’s Financial Reporting Council in October 2009 entitled ‘Choice in the UK Audit Market’ that reference was made to restrictions in loan covenants. The report from the FRC noted:

‘..it is too early to determine how widespread such obligations are; however, the FRC continues to receive examples of banks imposing loan covenants with ‘Big 4 only’ clauses, including one which imposed a higher rate of interest if the borrowing company chose a non-Big 4 auditor.’

Surely there is now sufficient evidence to recognise that such clauses are a potential constraint on choice in the market place and regulators should be urged to ban them.

So despite the lack of evidence that these obligations are widespread, this remains a matter of “urgency,” according to Newman. There are examples, people. That should be enough for you. The man is trying to build a Global 6 firm after all. Kindly throw in a little additional bank regulation to help him out.

BDO May Be Taking a Crack at This ‘Global 6’ Thing

BDO is done messing around. Having watched Grant Thornton fail miserably at trying to get the bean counter universe to embrace “Global 6 Accounting Organization”, the firm, with the help of global CEO Jeremy Newman’s blog, are stepping it up a notch.
According to Newman’s post for today and Accountancy Age, all BDO firms are now operating under the name ‘BDO’ rather than, for example, ‘BDO Seidman’ for the U.S. firm and ‘BDO Stoy Howard’ in the UK.
The reason for the name change, according to the one managing partner:
Continued, after the jump

Simon Michaels, managing partner at BDO, said the move was not just about the “look and feel” of the brand but was aimed at “significantly increasing our market share”. If we present ourselves as a unified global network… then the clients experience the high level of service and that helps to drive the reputation,” he said.

See? It’s working already. A ‘managing partner at BDO’ means this guy could be anywhere. It’s a global firm, in case you’ve forgotten. And ‘increasing our market share’? Dude may not be saying ‘Global 6 Accounting Organization’ but that’s all we’re hearing.
Newman chimes in on his blog:

At the same time we will be updating the ‘look’ of our visual identity – which will hopefully be evident from this website. Nothing too dramatic – but building on the BDO heritage whilst signalling a more modern approach.

Call us unappreciative of the subtle changes for this new ‘look’ but it seems the same to us. Our speculation is that the new ‘BDO’ is striving for continuity amongst all its offices in order to saturate the market to the point that ‘Global 6 Accounting Organization’ bulldozes its way into the vernacular.
Discuss BDO’s strategy or perhaps your thoughts on ‘Global 6’ in general, in the comments.
BDO rebrand creates unified global identity [Accountancy Age]

Our Invitation to Big 4 CEO’s to Start Blogging

jnewman.jpgWe’d like to think that we encourage free and open discussion here. Everyone is welcome to join the conversation.
And by everyone, we mean if Dennis Nally, Tim Flynn et al. were to tell us in the comments how we deserved a life sentence of footing the Brooklyn phonebook because of our butchering of the English language, we’d be thrilled. Sadly, this is probably nothing more than a pipe dream.
Jeremy Newman, the CEO of BDO International, is by far the closest to fulfilling this dream. J. New, you’ll be interested to know, has his very own blog.
More, after the jump


Not surprisingly, the blog doesn’t seem to have the class or brilliant readership of other accounting/finance blogs that we know about but we give the dude credit for putting himself out there. Granted, if someone calls him a “hack loser” it probably won’t get published in the comments but you’ve got to start somewhere.
So this is our invitation to the rest of the Big 4 CEO’s and, yes, you too, Grant Thornton, to make the unprecedented leap into the blogosphere. Think of the transparency these firms would have as a result. The need for the annual survey about how these firms are such great places to work would become unnecessary because there would be constant real-time updates based on every decision made.
The best part is that, if GC happens to say something that they find offensive, unfair, blown out of proportion, or just plain obnoxious, then they’ll have the opportunity to talk shit respond directly. Then we can have feuds in the blogosphere that will be significantly more direct than any confrontation that has ever occurred between two people in a Big 4 firm.
Let’s help these guys out as I’m sure this will be a difficult task for them. Leave your suggestions of what your favorite CEO’s blog would be called or what kind of questions you’d like to ask them in the comments