AT&T CEO Isn’t Impressed with Deloitte Study That Says Half of iPhone Users Would Switch to Verizon at the Drop of a Hat
Confidential to AT&T BSDs: Steve Jobs may be an asshole, but he’s not stupid.
Close to half of Apple Inc iPhone users in the United States would be “very interested” in dumping AT&T Inc for Verizon Wireless as a service provider, according to a study from professionals service firm Deloitte.
“If another carrier were to pick up the iPhone, you would probably see a number of defections,” said Ed Moran, director of insights and product innovation at Deloitte.
AT&T’S Chief Executive Randall Stephenson played down the potential impact of the loss of iPhone exclusivity at a Goldman Sachs conference on Tuesday.
Stephenson said about 80 percent of AT&T’s iPhone users were either in family plans making it difficult to cancel service or had received their phone through their business. [Ed. note: rumor has it that after making this statement, Stephenson was heard laughing maniacally]
Study finds iPhone owners want to switch to Verizon [Reuters]