Comp Watch ’11: Regional CPA Firms

As you well know, compensation is a popular topic of conversation round these parts. A lot of the discussion revolves around the Big 4 and second-tier firms like Grant Thornton, McGladrey and BDO. For whatever reason, we rarely receive information from those working at regional firms. This led to a recent plea from a reader:

Please keep posting salary info, especially from mid-size firms, and what raises look like so I can see what I am really worth/not worth.

So take this as a call for you regional boys and girls to cough up your comp details for all the world to see. Right now since we don’t have specific details for specific firms, we’ll ask that you identify your firm along with other pertinent details (location, job title, raise, bonus) or email us and we’ll update this post.

If you’re wondering if your firm falls into the camp of “regional” if it’s not a Big 4 firm or one of the three we listed above, then consider your firm (for the sake of simplicity) “regional.” This would include Moss Adams, CBIZ/MHM, Crowe Horwath, BKD, Plante & Moran, et al. That’s wonderful if your firm has a “expansive international network to best serve our clients” but nobody gives a damn about that and I’m not going to split hairs here. If you’re still not sure, just post your information and hopefully the comments will self-regulate. Fire away.

UPDATE:
One addition from the mailbag:

Regional firm headquartered in [the Dixie]. I work in the [small Dixie town] office. I’m a second year (soon to be starting 3rd year) audit Manager. Base comp is $70,000 and based on my recent good annual evaluation will be getting an 8% bonus.

Keep it up, regionals. The more specific the details, the better.

Heresy: Dennis Nally Says Money Isn’t the Only Motivator for Recruiting Millenials at PwC

Apparently, things like “mobility” and “skill development” are important too. If you can believe that.

Having a competitive compensation base is really important. It’s [also] about how to create an environment where people want to be. This millennial generation is not just looking for a job, they’re not just looking for salary and financial benefits, they’re looking for skill development, they’re looking for mobility, they’re looking for opportunities to acquire different skills and to move quickly from one part of an organization to another. How you manage that sort of talent and how you deal with their expectations is very different from what’s been done in the past.

So I guess that means that none of the London recruits will be stuck at the Embankment Place dump. That doesn’t sound like an environment where anyone would want to be.

PwC Chairman Aims to Keep Millennials Happy [WSJ]

Comp Watch ’11: Rumors of Deloitte Adopting New Raise Structure à la PwC

This just in:

I’m hearing rumblings that Deloitte might be the next in line to adopt a PwC-esque transparent raise structure. I don’t have the exact information, but I’ve heard something about making 1.5x your current salary in 3 years.

As you may remember, PwC announced “exciting changes” to their compensation structure back in May that involved three major parts: 1) Transparency 2) Earning Potential and 3) Milestone Awards. The multiple of 1.5x increase in three years is included in the roughly what PwC laid out in their “Total Rewards” document.

This seems to be a pretty typical move from Deloitte, who is notoriously conservative relative to its autumnally-hued rival. I’m sure if this plan is carried out, they’ll attempt to add in their own quirks to differentiate themselves but I’d be surprised if amounted to anything significant. If you hear any more rumors, contrary or supporting of this latest news, get in touch.

Promotion Bonus Watch ’11: Grant Thornton

The latest from the moneymailbag:

Hi Caleb,
Can we get a thread opened about Grant Thornton raises and promotions. We started finding out promotions yesterday and the raise info came along with it. Thanks,

Not much news out of Grant Thornton lately so thanks for reaching out. The last we heard from Purple Rose of Chicago was that auditors were wanting their raises and bonuses to rival the Big 4 after a hellish busy season. I’d still be willing to be that Michelle Bachmann has a better chance of becoming President than GT’s raises keeping pace with the Big 4 but I do like a good longshot.

So if you’re in the House of Chipman and got news about a promotion, let us know and share the details of your newfound riches.

Comp Watch ’11: Ernst & Young Keeps ‘Em Waiting

If I seemed impatient about hearing from the Black and Yellow, it’s because I was. Fortunately, someone answered the call:

As of now, we haven’t heard ANYTHING regarding raises/bonuses etc. On our performance management internal website the status of my annual review just changed from “Leadership Review/Roundtable” to “Release to Compensation” so hopefully we will be getting some news soon!

So, no news is…news, isn’t it? Last year, we started hearing Ernst & Young compensation rumors around the 15th and here we are, one week from our nation’s birthday and hardly a peep. Someone buy a partner a happy hour beer tonight or something, wouldja? Keep us updated.

Promotion Bonus Watch ’11: KPMG

In case you weren’t satisfied with all the talk of comp from this week. The latest from the mailbag:

Hey, I am an experienced senior in a small market, yearly performance evaluationss are coming up (July 11-20 or something), but promotes are learning their bonuses, Which are in theory a function of salary adjustments between now and October, just wondering how those are looking?

Btw, Ernst & Young peeps, you better not be holding out on us. I find it hard to believe with the fiscal year ending next week that a grip of you haven’t heard any rumors about comp. Get in touch.

Survey: CPA Combined with CMA Will Put More Money in Your Pocket

This survey was done by the Institute of Management Accountants, so of course the AICPA would encourage you to wait for the CGMA to get a dual certification but if you just can’t wait, then the CMA should work fine.

IMA’s Annual Salary Survey explores salary trends of accounting and finance professionals and reveals that certain industries are faring better than others. Public accounting ranked first in terms of average salary, at $125,488, and second in average total compensation, at $153,395, both in 2010 and 2009. The survey was mailed to respondents last December, and the results have just been released this month.

“The CMAs in this year’s study make a little more than the CPAs,” said Dennis Whitney, senior vice president of certification at the Institute of Certified Management Accountants. “For the younger professionals, it’s a little more per year. The number does seem to go up as you get older, but generally it’s a couple of thousand dollars. But the thing that’s the most dramatic is that people with both the CPA and the CMA fare the best.”

For those with both certifications, the difference can be not only $27,000, but $35,700.

“Dual certification is definitely worthwhile,” said Whitney. “It broadens your competencies. You have not only the financial accounting and auditing skills, but also the financial planning, analysis, and control skills and decision-making, which are very important today.”

Certified Accountants Earn $27,000 More [AT]
Earlier:
The Path to CFO: Is the CMA Credential Just as Important as the CPA?

Comp Watch ’11: Sit-downs at PwC Starting This Week

From the mailbag:

Any rumors on PwC comp going around yet? Partner discussions are supposed to start this week and go through next.

After all the discussion around PwC’s new compensation structure one may have thought that was enough to keep people talking for months. Fortunately, plenty of mini-BoMos out there are anxious about this year’s compensation adjustment and since the fiscal year ends next Thursday, it’s not a wonder. Sooo, if you’ve been (un)fortunate enough to have your little money chat let everyone know how it went. Don’t spare the details: office, level, practice, etc.

Let’s Finally Talk About How Much Money You Can Make In Advisory

Somehow I find myself pulling the Accounting Career Emergencies rabbit out of my hat (or, as I like to say, “Decide My Life For Me: GC Edition”) and for once it has absolutely nothing to do with the CPA exam. We get yelled at all the time for focusing too much on tax and audit and not enough on advisory, so now’s your chance to start the discussion.

Though this question ended up in my inbox, it’s obvious that it was directed at you, dear Going Concern readers:

There is a lot of discussion on GC about the compensation for the audit and tax arms of the B4, but I don’t remember seeing much on what the strategic advisory/consulting branches of the B4 can expect in compensation as one rises through the ranks. It is pretty much assumed that compensation is much better on the performance and strategic side of the business but can you lay it out what is expected at each level?

I know different markets will pay at different rates, so a general range would be appreciated. I expect for associates in all branches to start in the same general range between $45,000-$58,000 but at what point in the chain of command does advisory compensation really separate itself compared to audit and tax?

Signed,

New Advisory Associate

First off, you’re right that we don’t discuss advisory that often but we do discuss it when we can, dependent on how many emails like yours we get and whether anyone in the advisory family has embarrassed themselves enough to warrant a note to us telling us all about it. If you’re playing along at home, that’s a strong hint that we’d talk about other areas besides tax and audit more often if more of you non-tax-and-audit folk contributed to the conversation. This is a good start, keep it going.

Anyway, based on comments left here and there around this site, the separation between audit/tax and advisory is not so much defined by dollars but by quality of life. What good is making more (or less) money if you’re miserable and overworked doing it? So before you look at how much more (or less) you’ll end up making than your cohorts in audit and tax, it’s appropriate to look at how much having a life is worth to you. So keep that in perspective while you are trying to figure out just how much you can make and when.

While you’re waiting around for useful comments from the GC miscreants, we were able to dig up a useful discussion on the Wall Street Oasis forum that will give you some actual numbers (though the validity of those numbers is apparently up for debate). That’s a starting point, and puts you at 65K out the gate, average. Since we’re getting that information from the Internet, let’s be conservative and say 60. This doesn’t help much as you already knew as much.

You might want to check out this GC thread (granted it’s two years old) and see if you get any better numbers there. With 311 comments, chances are you’ll get your answer, or at least a reasonable ballpark to aim for.

Cue to comments from the advisory bad asses out there who have been dying to see a column all about them. Now’s your time – especially those loyal soldiers who have put in a few years – to shine. Or blow smoke up each other’s asses to see who spins the most unbelievable compensation tale. I’m cool with either but please, help your soon-to-be advisory brother.

Comp Watch ’11: KPMG Kicking Around the Idea of Loyalty Bonuses for Senior Associates

We’re still waiting to hear what the Next Level is but this should tide you over in the meantime.

I’m a second-year audit senior associate at KPMG in the New York Office. This past Wednesday there was a round-table discussion with about a dozen seniors to discuss compensation. I’ve been looking on Going Concern to see what has turned up, and since I’ve yet to see anything i figured I would send along what was discussed…

The meeting was run be a couple of our heads of compensation, and they were certain to tell us that in no way has this been approved by leadership, but as long as feedback from the round-table sessions is positive, they think it has a good chance of happening. They asked us about how the above and beyond award [Ed. note: aka utilization bonuses] was received, to which everyone responded negatively, and they unveiled their plan for future bonus compensation to reward loyalty for the firm. They said that this plan would be in addition to any raises and variable comp that the firm already has, so this would act as a reward for loyalty to the firm. I will highlight the details below.

-This plan is applicable for senior associates
– In December everyone makes an election that they classified as immediate, one-year, and two-year. The immediate pays $1,000, the 1-year pays $4,000, and the 2-year pays $8,000. This election would be made each December by senior associates. One example they gave of a first-year senior associate entering this bonus program was as follows:

December 2011: two-year election – pays $8,000 in May 2014
December 2012: two-year election – pays $8,000 in May 2015
December 2013: one-year election – pays $4,000 in May 2016

They were selling us on the fact that you would be paid out $20,000 in the span of twelve months, which of course sounds pretty great. One thing to keep in mind is that the terminology “immediate”, “one-year”, and “two-year” isn’t completely accurate. In reality it is more like one, two, or three busy seasons. Some of the particulars are that once you make an election you’re stuck with it, so if you take the immediate payout and happen to stay another few years, you are less loyal than someone who knew ahead of time. Also, if you leave the firm before you reach your payment date you obviously get nothing.

The plan was generally well received in the meeting, but didn’t get good reviews at all when I told some of my co-workers about it. I am curious to see how others feel about it. We all seemed to agree that it didn’t seem worth it to take the $1,000 payout because after taxes you’d barely notice it, and that it would take real guts to take the $8,000 payout, because as a first-year senior associate the length of your deferral is longer than your employment at the firm to date, so you never really know if you’ll still be there to collect.

Say what you will about the KPMG, they are trying to get creative with the bonus structure. Whether or not it takes with Klynveldians is another matter entirely but you can get started by commenting with your reactions below.

Deloitte Partners Get Some Pointers on What to Say Re: Bonuses, Compensation

As was mentioned on Tuesday, rumors around Deloitte’s compensation are starting to surface. This likely means partners are fielding questions from anxious employees about raise, bonuses and if they’re considering any part PwC’s new compensation structure. Of course, not everyone is comfortable discussing personal financial matters with Gen Y types, so TPTB have floated some talking points to the partners so they might reduce the number of awkward moments.

Question: What can we say to our people about this year’s compensation?

As we are in the process of closing our books for FY11 and completing our financial plan for FY12 over the next several weeks, we have not finalized the overall Deloitte or AERS compensation – both for [bonuses] and FY12 base compensation. Deloitte and all of the major audit, advisory, and consulting firms participate in Mercer and similar compensation surveys and use this information as a key benchmark for determining competitive compensation. We also continue to differentiate performance (and move AERS Advisory to a more incentive based pay mix). We do our best to be above the survey midpoint of the aggregate of our competitors’ with regard to compensation and make adjustments as necessary (as evidenced last year).

We will continue to implement our Rewards and Recognition program which is significant. We are confident that we will be rewarding our professionals in a way that recognizes their contribution and efforts over the past challenging year and the increasing performance expectations we all face looking forward. We also stay very abreast of what our competitors’ actions and claims are and, if appropriate, make adjustments based on factual information.

When speaking with your teams, please consider the following key points:

• We continue to monitor the marketplace and pay at or above market. The compensation scenarios we’re modeling will ensure that we maintain, and likely improve, our position relative to our competitors on a total cash basis this year.

• We are confident our [bonuses] will be at or above last year’s levels, which were the highest in the history of our organization.

• Our merit pool will provide for market based compensation for all of our professionals and appropriate pay differentiation on the basis of individual performance. Our people continue to tell us this is important to them, we owe it to them, and we will deliver on this commitment this year.

• We know that our people have worked extremely hard this year and we will do whatever it takes to ensure that they are rewarded accordingly. We have a number of options on the table but frankly we don’t have the year-end numbers in yet so it’s still too early to make those decisions.