FERF Survey: Audit Fees Down, Big 4 Still Dominate Public Company Filers

This story is republished from CFOZone, where you’ll find news, analysis and professional networking tools for finance executives.

It looks like audit fees are stabilizing.

The 150 publicly-held companies responding to a recent survey paid an average of $4.8 million in audit fees in 2009, down 2.4 percent from the total shelled out by these respondents the prior fiscal year.

The 197 privately-held companies responding to the survey paid an average of $291,200, roughly even with the prior year.

Drilling further down, the survey found that total audit fees for 83 large accelerated filers-those with market capitalizations over $700 million–averaged $7.8 million, 3.6 percent less than what they paid the prior year. What’s more, this average of $7.8 million was possibly skewed to the high side this year due to the total audit fees reported by the 19 respondents from companies with more than $25 billion in annual revenues.


On the other hand, the average audit fees paid by the 22 non-accelerated filers were $579,900, 3.3 percent more than what they paid in the prior year.

These are some of the highlights of a newly-released annual report from Financial Executives Research Foundation (FERF), the research affiliate of Financial Executives International. It stresses that the averages reported in this year’s Audit Fee Survey are not comparable to those reported in the 2009 survey because this year’s respondents are not necessarily the same as last year’s respondents. In fact, FEI stresses that this year’s average was skewed slightly higher due to representation from more companies with revenues of $25 billion or more.

The survey also found that the total number of audit hours averaged 21,458 for all public companies, and-not surprisingly–was directly proportional to both the size of the company and to the number of legal entities comprising the company. Of the 19 respondents from companies with more than $25 billion in annual revenues, the total hours averaged 108,571.

The average hourly audit rate was $218 for all public companies–$186 for nonaccelerated filers and $220 for the large accelerated filers. Surprisingly, the survey found that the lowest hourly rate ($110) and the highest hourly rate ($400) were both reported by large accelerated filers. It said the $110 rate was reported by a large multi-national consumer goods distributor and the $400 rate was reported by a large multi-national financial services firm.

Other interesting findings:

• 88 percent of public company respondents used Big 4 audit firms compared to 36 percent of private companies.

• After the Big 4, Grant Thornton was mentioned by four respondents and BDO and McGladrey were both mentioned once.

• 21 of the 197 private companies plan to switch auditors, compared to only 7 of the 150 public company respondents. Service issues and fees were key reasons for both groups.

• Just 16 of the 150 public companies indicated that their auditors broke out the cost of the Section 404 attestation.

PwC Will Be There for You When Your Gridiron Dreams Come to an Abrupt Halt

PricewaterhouseCoopers understands that their employees have big dreams. But if those dreams come crashing down into a heap of flaming shit on the doorstep of your life that they’ll be there for you when you have nowhere else to turn.

Case-in-point, Danny Brannagan is a football player. A Canadian football player. And he has a dream to play in the CFL for the Toronto Argonauts. He also has an opportunity to realize his dream to become an auditor for a Big 4 firm but PwC is accommodating his desire to be a tackling dummy until his knees need replaced:

[PricewaterhouseCoopers] is willing to wait while the young quarterback sees how far his skills can take him in the Canadian Football League.

“They (PricewaterhouseCoopers) understand I have a limited window to participate at a high level in sports and they told me to take advantage of that,” the Queen’s graduate said on Wednesday.

Brannagan will get to experience the life of a CFL quarterback while on the practice roster, but more importantly continue to develop the skills that helped him take Queen’s all the way to a CIS title in 2009.

“It will give me an opportunity to learn and develop as a quarterback, get used to the system and get used to the professional aspect of the game,” he said.

Brannagan will be paid the handsome sum of $500 a week while on the practice roster, which is undoubtedly less than he would be making at PricewaterhouseCoopers, even at an entry-level position.

“I don’t know if it’s a sacrifice, necessarily,” Brannagan said.

“PricewaterhouseCoopers has been very accommodating. They have allowed to me to have a flexible start date there. I don’t necessarily look at it as giving something up as much as I’m postponing a career after football.”

Argonauts head coach Jim Barker was thrilled to be able to accommodate Brannagan on the practice roster.

“It’s a lot better than working for an accounting firm,” he said half-jokingly.

$500 a week to get crushed by the defensive starters? Picking up the starting QB’s leftovers (if you catch my drift)? Get snapped on the ass by a linebacker’s towel who may want to get to know him a little better in the shower? These are the things dreams are made of.

Fortunately for Dan-o, PwC has elevators in its offices because he probably isn’t going to be able to walk up stairs after his “football career” is over.

Plus, the nerve of this coach. There was no half-joking there. He was dead serious. Would the Argonauts be there for Danny if he was part of the next round of PwC layoffs? Not likley.

Big 4 Rotations: Great Career Opportunity or Recruiting Gimmick?

We touched on international rotations yesterday, albeit one that probably would be provide more risk than most accountants are comfortable taking.

That being said, rotations – either to another practice, office or international – can be a way to re-energize your career if you’re feeling stagnant or a simple distraction from the distinct possibility that you don’t like your job. We’ll discuss all three of these possibilities and then open it up for discussion:

International Rotations – Offering international rotations is an excellent recruiting tools for the firms that offer them (primarily Big 4) and most people that work in firms that offer them would state that they are “an extremely rewarding experience,” whether or not they’ve actually experienced one. It’s one of the cliché message that firms put out without mentioning the fact that the politics of negotiating one can be tricky. All that being said, those lucky few that do experience them rave about their experiences (for the most part, there are some that just can’t be pleased) on both a personal and professional level.


Domestic Rotations – Again, firms market these as opportunities for those that are interested in them. There are less politics involved in the domestic versions although a particular office may have to demonstrate a need before it would be approved. A slight twist on these the domestic “rotation” is an unsolicited one, where one office has a desperate need for warm bodies and your firm offers you up to spend a significant length of time (e.g. two to three months up to a year or more) working in a different office.

Practice Rotations – You’re sick of auditing/tax/advisory. One day the idea of a rotation to a new service line or to a support department (e.g. HR) comes along and you jump at it because, well, you’re bored out of your mind. This can be a great opportunity to do something completely different which could be the start of a new career path. Or it could be your firm filling its need for grunts in a practice that is short-handed.

From a recent thread on staying or leaving public accounting, commenter Guest had this to say regarding internal rotations.

Internal rotations are also BS. They are generally looking for cheap labor to bridge them in times of need. Most people don’t get asked to stay on, in which case your peers that stayed in audit may have a leg up. If you do get asked to stay, you will be behind your advisory/tax peers since you didn’t start with them.

So it’s a bit of a mixed bag out there. On the one hand, landing one of these rotations is the first step and then you have to consider the repercussions of leaving an office/practice for a length of time. If you’ve got personal experience with any of these, discuss below for the wishers and dreamers out there mulling rotations.

PwC Is Making Your Dream of a Rotation to Rwanda Possible

PricewaterhouseCoopers is opening a field office in Rwanda, thus bringing the glorious PwC Experience to the African nation that has likely never known it. This means one more opportunity for anyone interested in an international rotation to country that barely qualifies as such.


Although this isn’t quite as adventurous as working the Somali engagement that the firm won last year (no pirates in Rwanda after all) but it’s nice to know that you have one more option on the continent.

The daily comings and goings still seem to be dicey enough to keep things interesting although authorities seem to be giving Americans fair warning. S’pose that’s the most you can ask for except the second you explain what an accountant does, they’ll assume you have money and you’ll get shaken down.

Dog Days: How Are Accounting Firms Helping You Enjoy Summer?

A fellow Big 4 expat once told us that Tuesday was the worst day of the week. The logic was essentially that Tuesday was no man’s land – you weren’t catching up on your weekend with your co-workers like on a Monday, Friday is an eternity away and plus Tuesday has no feel.

And since the summer months tend to be slower, the days can drag.

With that in mind, a current Big 4 soldier wanted to find out what firms were doing to help pass some of the hours either through internal initiatives or on individual teams. She was kind enough to share with us her team’s Friday ritual:

Every Friday we head out early to get manicures. Just wanted to know how/if other teams or firms were letting people blow off some steam this summer.

For the gents that aren’t so in touch with their delicate sensibilities, this probably sounds awful. Regardless, it beats the hell out of being the office, yeah? And spending over half of your day on Deloitte’s Fantasy Football doesn’t qualify as a substitute.

You may remember that KPMG is letting the troops don their best denim – baggy, skinny, nut huggers – whatever and they also shipped out some sweet flesh that Klynveldians may have burned on over Memorial Day.

So whether your summer consists of extra-casual dress, afternoons at the $5.99 buffet strip club or double-duty on your office’s landscaping, discuss how your firm is helping you enjoy (or not) months 6 through 8.

PwC’s “White Male Strategy” Is Working Out Pretty Well

According to a recent post on Fast Company, some people say that discussing diversity is dead. Barry Salzberg doesn’t buy that for a second.

And neither does PricewaterhouseCoopers. They and the rest of the Big 4 are all over this diversity thing, strategically placed fliers around the office, the constant barrage of emails and the training. Thank the Maker for the diversity training. However, we did note something that is part of the diversity strategy that probably has better intentions than it sounds:

One of those people I interviewed is Niloufar Molavi, who is the U.S. Chief Diversity Officer for PwC (PriceWaterhouseCoopers.) She is very proud of the diversity and inclusion work of PwC. When I asked Niloufar which of their programs, policies or processes were the most innovative, she said, “At PwC we’re proud of all our diversity efforts, but if I had to choose one to highlight, it would be our white male strategy. Men comprise over half our firm and it’s critical to engage them in the dialogue about inclusion.”

Diversity Is Dead? Not According to PwC [Fast Company]

Big 4 Refugees: Where Are They Now? Are They Still Miserable?

Unless you’re completely illiterate, you’re aware that we cover lots of news on layoffs and exoduses here at GC. Layoffs seem to be more of ’08-’09 trend while this year the exodus seems to be en vogue.

That being the case, some of the people that you knew while they were in public accounting have completely disappeared never to heard from again. Those of you still at the mercy of the billable hour might assume that these refugees are loving life in their new jobs – working 40 hours a week, making far more money and seeing more than an hour or two of sunlight on a regular basis.

But do these ex-Big 4 and public accountants really have it better? One reader wonders aloud:

Something came to mind recently when talking to my ex-Big 4 friends, who were laid off in the mass curling about a year ago. Being someone who was laid off by a Big 4, I somewhat have to agree and feel the same way. That is, I have heard from so many of these friends who hate their current jobs, and considering quitting. Even more are thinking about going back to school. So I wasn’t sure if this only applied to my friends, or is a general trend among those laid-off from Big 4s.

So I thought it would be interesting in the thought of other people who were laid off by the Big 4s. Where are they now? Do they like their jobs? Or do they feel the same way? If they don’t like their current jobs, what are their intentions? And maybe even the question of whether they would consider going back to a Big 4?

Lots of questions in there, so it’s really a grab bag. Jump in on whatever applies to you – headed back a life or Ramen and frozen pizza to get at Masters or PhD? Still glad you escaped public accounting with your sanity intact? Thinking of – gasp – going back?

Firms are definitely looking for help as evidenced by the pleas by PwC and Ernst & Young to their current employees to refer everyone and their dog for possible employment, so hey, it’s an option for those that feel that the non-Big 4 grass is faux-green. Discuss.

Three Things Public Accounting Can Learn From the World Cup

World Cup fever is sweeping the world, if not your office. Sure it’s not March Madness and a much needed relief from busy season but it is the world’s biggest athletic event. And regardless of whether you are wearing your country’s colors to the office or still confused as to what FIFA even stands for, your friendly employer should be paying attention; there’s plenty to learn from these games.


Loud noise is a powerful distraction – It’s rumored that Human Resources departments around the country are placing obscene orders for vuvuzelas, the long plastic horns that are causing a stir at the opening round games (and being banned at practically all future sporting events). Their hopes are for all Big 4 partners to use them when year 2010 bonuses and raises are announced. The news is expected to be rather bleak and disappointing, but the hope is that the horns make everything seem so much more FUN!

Seriously though – those horns sound like a swarm of drunk, football loving bees.

Timing is everything – The worst part about the World Cup games for football fans in America has been the timing of games. The first round games have been beginning at 7:30 am on the east coast and a bright 4:30 am in sunny California. Satyam hopes no one is watching their recent restatement troubles, much like West Coasters likely snoozed through Argentina/South Korea this morning.

Moral victories are still acceptable – In fact – if you spin things well enough – a moral victory is a real victory. (See Example A here) So what moral victories have we had recently?

E&Y is hiring…sorta. We still don’t know what that’s all about.

KPMG is making the suburbia-to-city commute just a thing of the past. How nice of them!

PwC raises might be decent after all. Or at least less awful than EY’s.

Deloitte made impacting the community a requirement.

McGladrey is on fire. Everybody out!

Hmm. Suddenly that 1-1 tie with the Brits doesn’t seem so mediocre, does it?

(UPDATE) Apparently You Can Also Be Too Hot to Work at PwC

~ Update includes statement from PricewaterhouseCoopers spokesman

By now you’ve probably heard about Debrahlee Lorenzana, who was claiming that being an über-hottie caused her to get fired from her job at Citi.

The Big 4, having its share of hotties, now is facing allegations of its own discriminatory behavior. We were sent the following email that has been making the rounds at PwC about a young associate who was shown the door last Friday. Bravely, the author of the email included her name and phone number, which we’ve redacted:

I have been following the story about the banker in NYC who was fired for her “appearance”. I was just fired today [June 11th] froerhouseCoopers. I am a graduate of Lehigh University, I have been with the firm since September 2009. I would like to think I am competent enough to hold a job – I recently studied 8 hours for a CPA exam and passed. A test that I have watched my peers struggle with – studying for months and failing multiple times. I have 3 of 4 CPA exams completed, and I am 3-3 in my testing.

Anyway, I was placed on an engagement with an all-male team and one female partner. I was given a poor review on this engagement, however, my work received glowing reviews. On all my other teams I have gotten feedback that I am a pleasure to work with, intelligent, hard-working etc.etc. Per my performance review, they noted that the reason I performed below expectation was because I had a negative attitude with my team and the other piece of feedback I received, from this female partner, is that I was dressed inappropriately because I didn’t wear tights with my skirts in the winter. This is during a time we lived out of a hotel, working from 9am-4am, 7 days a week, and the last thing on anyone’s mind is clothes. I am a 22 year old girl, and I definitely do not “look the part” of an accountant. While on my team with all males, I received constant harassment about how I should “sleep with the senior manager (who was very disliked) to make him cooler” or “you have to go talk to the client cause you are hot”. My mentor from the firm was on my team as well, and every day would comment on my appearance, such as, “Did you lose weight? You look good” or “Your legs look fabulous today”. I was also told that my senior on the team was “in-love with me” and that I should “hook-up with him”. During this period I had a boyfriend whom I expressed my deep deep frustration on this with. Since my employment at the firm, I have been constantly harassed by the partner who hired me. I received such e-mails as, “I am home alone in my hot tub, you should come” or text messages like “So what color underwear are you wearing?” which, I kept my mouth shut about. Keep in mind this individual is married, with kids. Eventually I went to HR when I received my performance review because obviously there was a major disconnect. Of course, they “fully investigated” with the team of all males, and today I was told that I was fired, for under-performance. I was denied a copy of my performance reviews (which as our review policy goes – are given back to each individual at the firm). I inquired as to whether HR had spoken to other individuals I had worked with, and they told me “it was irrelevant” and that my review was contingent only upon “this one engagement (as referred to above)”. Bear in mind that I have worked on 5 other clients since September 2009, and these reviews were thrown to the wayside.

I have been following the story in the news about the woman banker fired in NYC, and have received multiple comments from my co-workers such as, “I can see them doing this to you” or “this is probably why the female partner doesn’t like you – cause you are hot”. Obviously, there seems to be an underlying theme here.

I graduated with a 3.4 from Lehigh, majoring in Accounting and minoring in writing. I got a 1410 on my SAT’s, a near perfect split of 710 Verbal and 700 Math. Throughout my life, the one thing I was sure of was my ability to compete intelligence-wise with my peers, and often exceed far above. So you can understand my extreme confusion and frustration that I could be capable of under-performing, at a firm, where there is documented proof on paper I perform well above my peer group.

So I come to you, whomever may be concerned, as this is an issue I am bringing to light and will hire an attorney for. I was wrongfully terminated – without a fair reason. I have saved all of my work performed while at PwC to provide as evidence of comparison with my peers. If this type of story strikes interest with anyone over at the NYT, I am more than happy to share more information. Like they say, Big Fours are “slave-drivers”, and yet again, they perpetuate this image.

I can be reached by telephone at [redacted]. I live in Stamford, CT and worked on clients from NYC to NJ to CT. Thank you for taking the time to read this – I am a bit flustered still from today’s events, but find no better way to vent than by writing.

SO! That’s a lot to digest. Being a fan of fantastic gams (who isn’t, amiright?) is one thing but verbalizing it in the middle of internal controls testwork is entirely another. That being said, a text requesting the hue of undies is whole other level of awkward.

Our calls, emails, telegrams, and messages by carrier pigeon to PwC have not been returned.

UDPATE: PwC spokesman Jon Stoner provided us with the following statement:

As a matter of policy and practice, PricewaterhouseCoopers is fully committed to maintaining a workplace free of sexual harassment. We take any complaints about sexual harassment seriously, and investigate any such claim thoroughly and confidentially. That is exactly what we did in this case, and we did not find any basis to the allegations.

Bonus Watch ’10: More Evidence That Promotions at KPMG Don’t Pay Like They Used To

From somewhere deep in the heart of Texas:

KPMG Dallas senior associate promotion bonus: $650 before tax. That’s down from $800 last year. Bullshit.


For those of you that don’t have a 10-ky handy, that’s a 19% drop. This correlates with the news from last month that the 1.25% for the summer bump and then a little follow up at fiscal year end.

Another source is seriously unmoved and makes an interesting point, “The bonus hardly pays for the charcoal so we can cook our Omaha Steaks.”

And just for the record, the freshly minted SAs get their new titles officially on July 1 but they should be comfortable correcting colleagues, family and clients for the next two weeks. Keep us updated.

UPDATE: Advisory out of NY chimes in:

KPMG NY Advisory Senior Associate announcements are being made by performance managers. Bonuses are a staggering $150 more then Dallas, thats $800 or 5.3% of the average salary here when annualized. I don’t dare think of what that comes to hourly with our SAS70 and Audit support busy season coming into swing.

Wanted: Actor Who Can Channel the Quality of Ernst & Young

We know Ernst & Young is looking for some extra help but this particular role will require someone (an extra from Inglorious Basterds, perhaps?) that is theatrical first and a numbers person second:


For starters, why do you need an actor to “demonstrate what not to do in the workplace”? Couldn’t they just secretly film employees on any old regular Thursday and get the footage they need? Then you could do a candid camera type ending where Jim Turley jumps out and cans their asses.

As far as casting is concerned, David Hasselhoff immediately comes to mind but in the off-chance that the Hoff isn’t available, who picks up this gig? We imagine an in-house choice would be preferable in order to save on costs.

JT has a nice strong face/chin but can he do the accent? We know the Vegas office is a cesspool of talent. Perhaps this is the hazing for one of the new partners? Ideas welcome.

PwC Needs a Few Good Accounants…Average Accountants Will Do Fine Too

We had little intention of hitting the Big 4 Superfecta today but sometimes that’s how the workpapers shred, amiright?

Back in April, Ernst & Young put its people on a mission to find friends, enemies, jilted lovers, basically anyone that you’ve ever met, and refer them to E&Y.

Well now PricewaterhouseCoopers is getting on this action, as a source tells us that assurance and advisory needs bodies ASAP and Bob Moritz is encouraging you to get out there and start tricking telling people that they should join the 24/7 disco dance party that is the P. Dubs experience. And just in case your pure unadulterated love for PwC isn’t enough, TPTB are bumping up the referral bonuses:

Bring a friend to the firm

I want you to know that your leadership team recognizes how this phenomena is affecting many of you, and we’re working on ways to help better distribute that workload. One way is by increasing our efforts around talent acquisition, both in terms of getting it done faster and finding new and improved ways of sourcing talent. By increasing our staffing levels, we hope to lighten up the pressure you’re feeling and better spread the work around. We already know one of the best ways to attract new talent is to tap into your personal and professional networks, and we want to make it worth your while. That’s why we’re increasing our employee referral bonuses for client service positions between now and September 30th.

Click here to go to our career site, see our open positions and read more about how our enhanced referral bonus program works. We also want to increase the level of excitement, fun and passion around the firm. You’ll be hearing from me soon about some interesting ideas we plan to implement, as well as from your market leaders and/or functional and vertical leaders about local Pulse results and ways we plan to address them.

Whoa! “Increase the level of excitement, fun and passion around the firm”? Any ideas on what this could possibly be? We’ll get things rolling:

A) Hug a new partner day.

B) Sending the interns on wild goose chases.

C) Brainstorming sessions on how to poach some partners from E&Y.

D) Two words: Undies only.

E) Your ideas…