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Here’s Some of the Loot Big 4 Firms Are Giving to Recruits (UPDATE) – Even More Stuff

Posted on October 6, 2011 by Caleb Newquist

That cookies looks repulsive but our tipster says that “It’s soft and looks amazing.” Right.

Pages: 1 2 3 4 5 6
Posted in Big 4Tagged Ernst & Young, Free stuff, KPMG, PwC, Recruiting season, schwag

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  • Deloitte

Deloitte Is Officially The Biggest of the Big 4, Says Deloitte

  • Caleb Newquist
  • October 6, 2010

Figuring that it couldn’t trust any of its direct competitors to call this one, Deloitte announced today that it is officially the biggest of the Big 4.

Deloitte Touche Tohmatsu Limited (DTTL) is proud to announce that its member firms have risen to become the largest private professional services organization in the world for the first time in the organization’s history. With this milestone, Deloitte surpasses all competitors in the private professional services category to become the market leader based on revenue and headcount. As of the fiscal year ended 31 May 2010, Deloitte had aggregate member firm revenues of US$26.578 billion (US$26.6B) and employed approximately 170,000 people worldwide, including nearly 35 percent in priority markets.

Even though it’s against our natural inclination, we decided to fact check this little stat. Jumping over to PwC’s newly official rebranded site we added up the aggregated revenues by region to discover total revenues for P. Dubs of US$26.569 billion. That’s a difference of $9 million and some change. The proverbial photo finish.

As you can imagine, Jim Quigley and crew are pretty amped about the situation, even though this was never their goal:

“When Deloitte Haskins & Sells and Touche Ross & Co. merged in 1989 to form our modern organization, we were the smallest of what was then the Big Eight. Over the years, our goal was never to be the largest—we have always aimed to be the best, to be the standard of excellence,” said DTTL Global CEO Jim Quigley. “Deloitte professionals have pursued that goal by consistently delivering high-quality, world-class client service and demonstrating a strong focus on responsible business practices. Their commitment and dedication to living our values-based culture have transformed Deloitte into the world’s number one private professional services organization. This is a defining moment in our history.”

In other words, “Shucks, guys. We weren’t trying to be numero uno, it just kinda worked out that way. But DAMN, does it feel good or what?”

And this momentous occasion wouldn’t be complete with a little twist of the knife. Apparently Deloitte got so close that they ended up just wanting it more than the rest of the firms out there:

Over the years, Deloitte has consistently closed the gap and widened the lead among its major competitors. In fact, over the last five years, Deloitte was the fastest-growing private professional services organization based on total revenue among the Big Four. During the period from 2005-2009, Deloitte outgrew its peers by 2.7 to 3.3 percentage points annually. The organization has achieved its leadership position through a combination of organic growth, strategic acquisitions, a focus on quality, and bold investments in priority and emerging markets.

Of course it helps that the consulting business is still in-house but hey, no need to mention how the sausage is made, amiright? And who knows, PwC could always bounce back in FY2011 or maybe E&Y and KPMG will start courting each other again to create a super-firm. Okay, that last one is a stretch but we’re hoping for some surprises.

Deloitte ascends to become the largest private professional services organization worldwide [Deloitte]

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  • Deloitte

Deloitte’s Ad Nails the Olympic Spirit

  • GoingConcern
  • February 19, 2010

Every two years we go through the same ritual. Jingoistic flag waving, the non-stop talking head of Bob Costas, and a hyped-up athlete (Lindsey Vonn is this year’s model). Add a bunch of schmaltzy, sappy, million-dollar commercials.

Welcome to the Olympics folks, originally intended to celebrate pure (amateur) athleticism, and now unabashedly worshiping pure consumerism. The Olympics games party like it’s 1998. The commercials are out of step with the somber mood of the age, depicting faked optimism. The feel-good machine of Madison Avenue did not take a break even on the day that the Georgian luge racer died.

Perhaps that is why the commercial from Deloitte stands out among the cacophony of hyperbole for its sobriety and clarity. The commercial is straightforward and engaging: using imaginative line drawing to represent Olympics sports, it depicts the pure thrill of competing in the games. Delivering its message through titles only, it avoids embellishment with its almost haiku-like script: “combine perfect movement through time and space, with the heart and drive of a champion, and you are golden”. Simple, clever, to the point:


The spot does not try to draw a direct comparison between Deloitte and the athletes. The connection is implied, cleverly, by using the Deloitte “green dot” from its logo as the “athletes” in the spot. Brilliant. And of course the spot is made more effective because it is relevant to the games. Mark this commercial on the credit side of the ledger.

Bravo Deloitte.

Avi Dan is President & CEO of Avidan Strategies, a New York based consultancy specialized in advising professional service companies on marketing and business development. Mr. Dan was previously a board member with two leading advertising agencies and managed another.

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