September 26, 2020

Advertise on Going Concern

you're invited to the party!

Going Concern Media Kit

This crazy journey

started back in 2009. We stay true to our roots by continuing to be the place for accountants to kick back and remove the PC/work filter. You could say we are snarky skeptics. Not all people or companies will get us, and that’s fine with us. 

“To lead, you need to be in touch with how your people are thinking and feeling. And to accomplish that, you have to be where they are. They’re clearly reading and commenting on Going Concern, so I find it valuable to check in now and then. It’s a good way to hear their unfiltered perspective.”

Bob Moritz, PwC US,
Chairman and Senior Partner

stats

400k+

monthly unique viewers

300k+

monthly mobile users

40k+

social media reach

60%+

between 25-44 years of age

packages

All packages are tailored to YOUR goals and value proposition. We work with you to make sure your message resonates with our readers. Our staff writers partner with you to produce all the articles. 

Test us out

Full Sponsored Article: 1
Article Newsletter Inclusions: 3
Article Social Promos: 3

$3,000

Playin' it cool

Full Sponsored Article: 1
Article Newsletter Inclusions: 3
Article Social Promos: 3
Direct Emails: 1

$5,250

Virtual Event Promotion

Short Promotional Article: 1
Direct Email: 1
Display Ads: 50,000 impressions
Newsletter Ad: 2
Social Promos: 2

$6,250

Expert Focused

Full Sponsored Article: 2
Article Newsletter Inclusions: 6 (3 per article)
Article Social Promos: 6 (3 per article)
Sponsored Resource: 1 slot (90 days)

$7,500

Nice Mixer

Full Sponsored Articles: 3
Article Newsletter Inclusions: 9 (3 per article)
Article Social Promos: 9 (3 per article)
Direct Emails: 2
Display Ads: 500,000 impressions
Sponsored Resource: 1 slot (90 days)

$16,500

Premium

Full Sponsored Articles: 5
Article Newsletter Inclusions: 15 (3 per article)
Article Social Promos: 15 (3 per article)
Direct Emails: 2
Display Ads: 1,000,000 impressions
Sponsored Resource: 2 slots (90 days each)

$28,250

Customizable Hiring Packages

Job Marketing + Sponsored Content

We’ve teamed up with the recruiting experts at Accountingfly to offer a comprehensive recruiting strategy that combines Job Marketing + Sponsored Content to increase awareness and drive applications.

Hand the keys over to them and focus on growing your business.

à la carte

We can put a customized package together to meet your goals. It’s up to you. 

Sponsored Resource

This 90-day lead generation thumbnail is prominently placed on homepage and linked to resources on client’s website. Each resource will be promoted once in the ANR and received at least three (3) social media promotions.

$3,000

Direct Email (include offer)

This direct messaging to 40,000+ accounting industry pros. Can be used as a sales offer, webinar/event promotion or other marketing strategies.

$2,500

Accounting News Round-up (ANR) Ads

This newsletter is sent to 40,000+ accounting industry pros twice a week. The ads (300×250) can be used as a sales offer, webinar/event promotion or other marketing strategies.

$500 per insert

Social Post (must include reader offer)

Reach all of the Going Concern followers on social media including Twitter, Facebook, LinkedIn and Pinterest. Each post will include all of the Going Concern social media platforms. 

$250 per post

Display Ads

These ads will present your value prop to 450,000+ accounting industry readers. 

  • Billboard (728×90, 468×60, 320×50): $16 cpm
  • Filmstrip (300×600, 300×250): $12 cpm
  • Medium-Rectangle (300×250): $10 cpm
  • Speedbump: (468×60, 320×50): $12 cpm

 

$10-16 cpm or
$12 cpm/ rotation of all ad sizes

contact us

Do you have a great idea?

Let's do some brainstorming! We love all things content that bring value to our readers. Fill out the form and we will be in touch. Or email us at advertise@goingconcern.com.