This crazy journey
started back in 2009. We stay true to our roots by continuing to be the place for accountants to kick back and remove the PC/work filter. You could say we are snarky skeptics. Not all people or companies will get us, and that’s fine with us.
“To lead, you need to be in touch with how your people are thinking and feeling. And to accomplish that, you have to be where they are. They’re clearly reading and commenting on Going Concern, so I find it valuable to check in now and then. It’s a good way to hear their unfiltered perspective.”
Bob Moritz, PwC US,
Chairman and Senior Partner
stats
310k+
monthly unique viewers
250k+
monthly mobile users
40k+
social media reach
60%+
between 25-44 years of age
packages
All packages are tailored to YOUR goals and value proposition. We work with you to make sure your message resonates with our readers. Our staff writers partner with you to produce all the articles.
Test us out
Full Sponsored Article: 1
Article Newsletter Inclusions: 2
Article Social Promos: 2
$3,000
Playin' it cool
Full Sponsored Article: 1
Article Newsletter Inclusions: 2
Article Social Promos: 2
Direct Emails: 1
$5,250
Virtual Event Promotion
Short Promotional Article: 1
Direct Email: 1
Display Ads: 50,000 impressions
Newsletter Ad: 2
Social Promos: 2
$6,250
Expert Focused
Full Sponsored Article: 2
Article Newsletter Inclusions: 6 (3 per article)
Article Social Promos: 6 (3 per article)
Sponsored Resource: 1 slot (90 days)
$7,500
Nice Mixer
Full Sponsored Articles: 3
Article Newsletter Inclusions: 9 (3 per article)
Article Social Promos: 9 (3 per article)
Direct Emails: 2
Display Ads: 500,000 impressions
Sponsored Resource: 1 slot (90 days)
$16,500
Premium
Full Sponsored Articles: 5
Article Newsletter Inclusions: 15 (3 per article)
Article Social Promos: 15 (3 per article)
Direct Emails: 2
Display Ads: 1,000,000 impressions
Sponsored Resource: 2 slots (90 days each)
$28,250
Customizable Hiring Packages
Job Marketing + Sponsored Content
We’ve teamed up with the recruiting experts at Accountingfly to offer a comprehensive recruiting strategy that combines Job Marketing + Sponsored Content to increase awareness and drive applications.
Hand the keys over and focus on growing your business.
à la carte
We can put a customized package together to meet your goals. It’s up to you.
Sponsored Resource
This 90-day lead generation thumbnail is prominently placed on homepage and linked to resources on client’s website for lead generation.
$3,000
Direct Email (include offer)
This direct messaging to 40,000+ accounting industry pros. Can be used as a sales offer, webinar/event promotion or other marketing strategies.
$2,500
Accounting News Round-up (ANR) Ads
This newsletter is sent to 40,000+ accounting industry pros twice a week. The ads (300×250) can be used as a sales offer, webinar/event promotion or other marketing strategies.
$500 per insert
Social Post (must include reader offer)
Reach all of the Going Concern followers on social media including Twitter, Facebook, LinkedIn and Pinterest. Each post will include all of the Going Concern social media platforms.
$250 per post
Display Ads
These ads will present your value prop to 450,000+ accounting industry readers.
- Billboard (728×90, 468×60, 320×50): $16 cpm
- Filmstrip (300×600, 300×250): $12 cpm
- Medium-Rectangle (300×250): $10 cpm
- Speedbump: (468×60, 320×50): $12 cpm
